Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 When Ryan Reynolds became the majority owner in 2019, he brought his marketing acumen, wit, a new vision and major brand awareness to the company. billion by 2021.

Social Media 131

Social Media Video Marketing Social Marketing Top of Funnel 131

Convert

NOVEMBER 9, 2020

Everyone wants their YouTube videos to go viral. But, not everyone can have the same success experienced by videos like this one from the Dollar Shave Club, whose story went viral on social media, catapulting the company into a billion-dollar brand. Why Use YouTube in Your Marketing Strategy?

Viral Marketing 105

Viral Marketing Youtube Video Marketing Optimization 105

Scoop.it

JANUARY 7, 2021

Imagine you have grand plans to open your own coffee company. This was the issue that Death Wish Coffee, a company based in Saratoga Springs, NY, faced back in 2012. This brand claims to sell the world’s strongest coffee, and the seriousness of this statement is supported by the angry-looking skull on the company’s logo.

Ad Building 98

Ad Building Brand Identity Branding Business 98

Vidyard

NOVEMBER 29, 2016

Respondents who use advanced analytics are twice as likely to say their ROI is better and more likely to increase their video budgets year over year. Just 14% use advanced analytics, and that percentage has been constant for each year of the study. Large companies produce the most videos.

Studies 65

Studies Account Based Marketing Analytics Video Marketing 65

Outgrow

NOVEMBER 30, 2022

Branded videos – Introduce new products or services, highlight your company culture, or provide more information about your business. Viral videos – Usually very entertaining and shareable, making them perfect for social video marketing. . Optimizing video content is another aspect of video post-production.

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

The Marketing Blender

MARCH 15, 2021

An SEO-optimized website. 77% of B2B companies use an email marketing newsletter as part of their content marketing strategy and 79% of B2B marketers find email to be the most successful channel for content distribution” [link]. The days of organic leads from social pages are mostly gone, outside of viral phenomena.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Vidyard

NOVEMBER 29, 2016

Respondents who use advanced analytics are twice as likely to say their ROI is better and more likely to increase their video budgets year over year. Just 14% use advanced analytics, and that percentage has been constant for each year of the study. Large companies produce the most videos. Video Going Beyond Marketing.

Studies 50

Studies Account Based Marketing Analytics Video Marketing 50

Oktopost

JUNE 14, 2021

Dedicated tools like Ahrefs are key, but Google Analytics and Google Search Console can also help you define your approach. . For instance, a fitness supplement company may offer a free PDF detailing an excellent bodybuilding or newbie workout guide, downloadable when you enter your email address in a simple lead magnet form. .

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Buffer

DECEMBER 14, 2022

Or at least that’s what the Senior Vice President of Google thinks , as the company shared in July that TikTok is becoming more like a search engine, especially among Gen Z. Here’s how to get started with optimizing your TikTok content for search. Watch out Google: TikTok is coming for your crown! What is TikTok SEO?

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

Martech Advisor

JANUARY 13, 2020

million pieces of content are shared on Facebook, 350,000 new tweets are posted, and a hundred hours of video are uploaded to YouTube. However, companies are rapidly empowering a new generation of makers and creators. Viral content is the lottery “jackpot” for brands, but how do you stack the odds in your favor?

Interactive Marketing 93

Interactive Marketing Paid Search Agency Marketing Analytics Tools First-Mover Advantage 93

Martech Advisor

JANUARY 30, 2020

In conversation with Michael Stelzner from Social Media Examiner, she told marketers to “not even bother sharing YouTube video links,” as YouTube is a direct competitor. The downside of these expanded controls is that they impede Facebook’s ever-improving ML optimization engine.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Martech Advisor

NOVEMBER 22, 2019

Social media automation is defined as the process of automating social media activities to optimize the results derived from social media channels. The global acceptance of social media platforms such as Facebook, Instagram, TikTok, and LinkedIn has largely influenced the online reach of companies. What Is Social Media Automation?

Marketing Automation Services 91

Marketing Automation Services Social Media Paid Content Automation 91

Scoop.it

SEPTEMBER 21, 2023

People decide whether or not they like a company based on the content they produce. I recommend adding Google Analytics to your website so you can quickly and easily track data and the following metrics on blog posts, landing pages, and other high-traffic locations. Before long, you could see your curated content go viral.

Curation 81

Curation Click Rate Content Open Rate 81

Convert

APRIL 7, 2021

In 2020, we started hosting more live events over at Uscreen’s YouTube channel. Optimizing YouTube Videos to Go Viral During the Holidays. And if you’re stuck, YouTube is teeming with helpful tutorials to get you started. Some platforms also offer analytics and marketing tools.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Sprout Social

JANUARY 9, 2017

Early mornings and late nights are the least optimal posting times. Also it’s just as important to know the best times to Tweet so you optimize your maximum audience potential each day. Early mornings and late nights are the least optimal posting times. each day is least optimal time to post. Be Ready to Engage.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

ClearVoice

MAY 15, 2020

Chew on these eye-catching, pre-pandemic stats for a second: 500 hours of video get uploaded to YouTube every minute – Statista. 83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot. Just don’t put a video on YouTube because people are putting videos on YouTube. So plan for it.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Digilant

JANUARY 22, 2019

Boston – January 23, 2019 — Today, Digilant – a programmatic media buying services company – released a Super Bowl 2019 infographic for digital media buyers that includes consumer behavior trends, data related to viewing preferences, social media actions and shopping behavior. About Digilant.

Paid Search Agency 45

Paid Search Agency Advertising Agencies Television marketing Marketing Budget Creation 45

Optinmonster

FEBRUARY 23, 2022

Even better is that some marketing plugins can even do some of the hard work for you through automation, optimizing your site, and targeting the right people. Analytics to help you refine your marketing strategy. Mobile optimized forms. WordPress plugins are the key to unlocking the roadmap to your marketing goals. Let us help.

Planning 75

Planning Best Practices Work Management Marketing Management 75

Optinmonster

FEBRUARY 5, 2020

Best Marketing Automation Solutions for Lead Generation and Analytics. But now you may be wondering if marketing automation software is really worth the cost or if it’s just another fancy luxury tool for bigger companies? Buffer is an excellent resource for both small and medium-sized companies because their pricing is flexible.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100

Optinmonster

JUNE 22, 2021

And to accomplish either of the goals listed above, there’s no better tool than OptinMonster : OptinMonster is hands down the world’s best lead optimization tool that’s proven to grow your list, increase conversions, and boost eCommerce sales. Not sure where your customers are coming from?

Promotion 68

Promotion Landing Pages Template Budget Programs 68

Outgrow

OCTOBER 7, 2021

Whether it is bloggers, Instagrammer, or YouTubers, know which social platform is best for your business. Write to companies that are related to your niche but are not direct competitors. Outgrow further allows you to embed these interactive experiences on your website and reap the benefits of high engagement and virality.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

Vidyard

APRIL 30, 2015

While they’ve introduced amazing new pages options , they’ve changed their organic display algorithm numerous times to limit how company posts are displayed to their followers. News of updates to Facebook’s brand experience are always met with cautious optimism. Adding video to contests, and give-aways.

Facebook 51

Facebook Video Marketing Youtube Television marketing 51

Vidyard

DECEMBER 9, 2015

Dive Deeper: The Optimal Length for B2B Videos Throughout the Funnel. Sure YouTube fame and ‘viral videos’ are something to be proud of. Dive Deeper: The Principles of Video Analytics. Lattice, a company providing industry-leading predictive analytics, has mastered these video marketing best practices.

Top of Funnel 50

Top of Funnel Video Marketing Practices Planning 50

Marketing Insider Group

AUGUST 29, 2023

Not to mention, platforms like TikTok, Instagram, and YouTube reward engaging content with more visibility. Image Source: Oberlo From short-form videos on TikTok and Instagram Reels to long-form content on YouTube and Facebook Watch, video has become the most consumed form of content on social media. Optimize for search.

Social Media 258

Social Media Marketing AI Trends Peer-to-peer 258

Stevens & Tate

MARCH 22, 2021

As such, more and more companies are investing in their web design. Optimize your website for SEO. Finally, optimizing for SEO continues to be important, even in 2021. It’s why user-created content has gone viral so often on TikTok and it’s why you’ll have a better chance of going viral on TikTok as well.

Marketing Websites 52

Marketing Websites Marketing Automation Services Work Management Buyer Personas 52

Hubspot

SEPTEMBER 26, 2019

Every business has room for improvement, whether your company has thousands of workers or just you. Hold a company-wide Adobe Cloud Q&A session. How can your company help his needs? Notice how their content is optimized depending on social channel, but still connects to their mission and panda mascot. Build a brand.

Tips 73

Tips Business Customer Satisfaction Work Management 73

Hubspot

JULY 22, 2012

While this has immediate implications for restaurants and retail stores, it's also huge for small businesses and other companies that have been looking to leverage location-based social media but weren't sure how to capitalize on their Foursquare presence. What Types of News Go Viral on YouTube? From MarketingProfs.

Internet Marketing 28

Internet Marketing Viral Marketing Case Studies Youtube 28

ConvertKit

AUGUST 7, 2020

“By standing for something bigger than what they sell, tuning into customers' beliefs and taking decisive action, companies have the chance to recast their customer relationships and connect with consumers on a deeper level.” ” – Accenture? ? If you want customers on your side, you've got it with a purpose-driven brand.

Organization 69

Organization Peer-to-peer Ideal Customer Profiles Organic Leads 69

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

If you want to go viral, how many views would that entail? Luckily, there are video companies today that can produce any number of videos in a short period of time, from one to 100, so it’s important to think about the volume of videos before choosing your video provider. Do you want to drive new leads or nurture existing prospects?

Video Marketing 48

Video Marketing Campaigns Marketing Automation Services Work Management 48

Optinmonster

NOVEMBER 20, 2023

Running online contests and giveaways can be one of your company’s best marketing assets. Viral online giveaways will increase brand awareness and bring more people in contact with your business. Are you looking for the best online giveaway tool to increase followers , boost traffic , and generate more leads ? The only problem?

Marketing Automation Services 74

Marketing Automation Services Tools Best Practices Paid Search Agency 74

Sprout Social

SEPTEMBER 7, 2021

That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first. There are a number of tried-and-true elements marketers can borrow from campaigns that have gone viral before, from short-form video to audio-first content to inclusive marketing.

Social Media 136

Social Media Campaigns Media Best Practices 136

Hubspot

DECEMBER 30, 2011

Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. BackType - BackType is a social media analytics company that helps companies measure their social engagement. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JUNE 23, 2010

B BackType - BackType is a social media analytics company that helps companies measure their social engagement. is a online video sharing site that provides a free and paid platform for individuals and companies who host an online video show. An example of this is the Twitter API. Bit.ly - Bit.ly Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Optinmonster

AUGUST 2, 2021

Getting new customers is one of the biggest problems facing companies of all sizes. And these are the same rules used by companies like Human Food Bar to get over 1800 NEW leads each month. Visitor Analytics : Highlight active interest in your site by showing real page visits over time. Powerful analytics dashboard.

Acquisitions 84

Acquisitions Tools Top of Funnel Work Management 84

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Q: You work at a company that supplies electronics assembly equipment. What made you want to start your first blog?

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! I then added to that post with some ideas from readers and more of my own with a post titled “ 50 Ways To Optimize Your Blog “. be authentic.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40