Marketing Insider Group

JANUARY 27, 2020

The best way to do that – and statistics back it up – is content marketing. Here’s how you can put it to use for your new company. Keep the focus on your customers and their needs, not your company. Google Analytics: Learn all about your blog or website’s audiences and the actions they take while they’re on your site.

Startups 338

Startups Marketing & Strategy Marketing Strategy Content Marketing 338

Outgrow

MAY 21, 2021

Check out more fascinating post-pandemic e-commerce trends and statistics here! . E-commerce marketing tools examples are Shopify, Zapier, and Google Analytics to name a few. . check out mind-boggling statistics about interactive content here. Likewise, they give you important insights about your customers through analytics. .

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

Sprout Social

JUNE 17, 2020

Finally, if you’re looking into recurring series, such as product how-to guides, take a look at networks like YouTube and Facebook where you can categorize them into playlists. Instagram recently added a series option for IGTV, too.This isn’t to say that you can’t use portrait-oriented videos on YouTube. Landscape feed. Portrait feed.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Optinmonster

MAY 2, 2022

Have you ever looked at successful bloggers, YouTubers, and influencers and wondered, “How can I make money from my WordPress blog?” Start a YouTube Channel. Monitor your site traffic with the best WordPress analytics plugin MonsterInsights. You can also use AIOSEO to optimize your sponsored and affiliate links.

Paid Content 95

Paid Content Adsense Merchandising Conference 95

Zoominfo

JANUARY 31, 2019

Take a look at these telling statistics: Consumers now spend more than 5 hours a day on their cellphones ( source ). In fact, “How-to” searches are growing by a rate of 70% year-over-year on YouTube, and 91% of smartphone users turn to their phones for ideas or advice while doing a task ( source ). We discuss how to do this next!

Marketing Analytics Tools 124

Marketing Analytics Tools Top of Funnel Class Zoominfo 124

Oktopost

JULY 30, 2020

Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. One of its unique features is the ability to stream your webinar directly to your company’s Facebook or YouTube pages. Webinars can be pushed to YouTube or Facebook Live. Detailed analytics tools .

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

Versium

JUNE 12, 2018

Data technology company seamlessly integrates with Scribe Software’s APIs allowing LifeData and scores to be easily accessible from more than 50 enterprise applications such as CRM tools, marketing automation system and customer care databases. REDMOND, Wash. How it Works. About Versium.

Marketing Automation Services 40

Marketing Automation Services Advertising Agencies Analytics Software 40

SalesIntel

JULY 21, 2023

Business-to-business search engine optimization, or B2B SEO, is an online marketing strategy with two closely connected goals. B2B SEO is important, and there are statistics to back it up. B2B SEO is important, and there are statistics to back it up. But to reach the right audience, getting insights from the sales team is vital.

B2B Sales 52

B2B Sales SEO Buyer Personas Marketing & Strategy 52

seo.co

MAY 10, 2021

Outsourced content marketing is a way to hand off the content writing and publishing to another company. You can reach a wider audience with your content when you outsource through several different companies. Work with a company that will give you actionable insights. Some companies may not know how to get or analyze that data.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

NuSpark Consulting

OCTOBER 27, 2013

YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. The statistics are evident; B2B usage is on the rise. In a cluttered word of online written content, a video can introduce you or your firm as a real person or company with personality.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Hubspot

MARCH 2, 2012

Publishing a lot of content and optimizing that content so it gets found in search engines is an important part of inbound marketing. Videos are an important part of content, and given that YouTube is by far the most popular video website, you should be publishing videos there -- even if you are a B2B company.

Youtube 28

Youtube Search Marketing Optimization SEO 28

Moz

FEBRUARY 24, 2021

Social media stars might be the first people who come to mind when you think of Gen Z (also affectionately called Zoomers), but this age group is more than just TikTokers and YouTubers. Even more shocking than these statistics may be the fact that the oldest members of Generation Z are now well into their twenties.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

PureB2B

JUNE 20, 2022

This goes for old-school companies that swear by cold calling—which still plays a surprisingly important role within prospecting—and modern digitally-focused brands alike. Time your test to coincide with periods of high traffic to achieve statistical significance more quickly. Push for case studies. Develop visual material.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

LeadsRX

MARCH 9, 2022

LeadsRx offers several different attribution models and allows you to change them at any time to see what works best for your company. The default time period is 2 minutes, and this can be changed to any value appropriate for your company. Customer Journey Analytics. Learn more about Marketing Attribution. Over-The-Top (OTT).

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

KoMarketing Associates

APRIL 23, 2019

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. Start by looking at your company-level marketing personas if you have them. Brand voice is usually something that is set at a company level in an overall marketing strategy.

Paid Content 141

Paid Content Social Media Media B2B 141

Rain: The Growth Agency

MAY 19, 2020

As we come together in our respective communities to battle the coronavirus pandemic, one thing is very clear: Companies that have acted the fastest will likely emerge in the best shape. They include traditional TV, digital TV (Tubi, Roku or YouTube), podcasts, streaming audio and more. Measure And Optimize Your Paid Media Channels.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Social Agency Cost Per Thousand 52

seo.co

JANUARY 10, 2022

This makes it practically indispensable for companies to incorporate digital marketing in their marketing strategies. 67% of the companies stated that deploying AI-enabled technology helped them create a better and unique experience for their customers. This is not merely restricted to YouTube.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

ConvertKit

SEPTEMBER 23, 2020

Email marketing creates a more engaging experience, however, and happens to return some of the best statistics of any marketing channel, including: ROI : 73% of marketers rate email’s ROI as either “good” or “excellent”. And newsletter analytics make this easy to incorporate into a marketing campaign. Preventing site bounces.

Newsletter 114

Newsletter Top of Funnel Landing Pages Digital Marketing Funnels 114

Convert

NOVEMBER 9, 2020

Everyone wants their YouTube videos to go viral. But, not everyone can have the same success experienced by videos like this one from the Dollar Shave Club, whose story went viral on social media, catapulting the company into a billion-dollar brand. Why Use YouTube in Your Marketing Strategy?

Viral Marketing 105

Viral Marketing Youtube Video Marketing Optimization 105

ClearVoice

MAY 15, 2020

Chew on these eye-catching, pre-pandemic stats for a second: 500 hours of video get uploaded to YouTube every minute – Statista. 83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot. Just don’t put a video on YouTube because people are putting videos on YouTube. So plan for it.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Valasys

MARCH 30, 2020

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. Companies using account-based marketing witness a 171% improvement in the grass contract value (Source: TribalVision ).

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Anyword

SEPTEMBER 29, 2021

Here’s a look at the top five areas where AI is supporting marketing efforts, as well as some of the leading companies in each field. The top AI writing software tools automate A/B testing to optimize conversions , while they can also predict which copy versions will convert even before they are released to the audience.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

KoMarketing Associates

NOVEMBER 10, 2021

This post outlines key statistics to help you focus on what matters in B2B social media marketing. While TikTok has a reputation as being a more effective platform for B2C companies, there are opportunities for B2B marketers , as well. Strategic Execution for B2B Social Media. But, it’s not the only useful platform for B2B.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

seo.co

FEBRUARY 16, 2021

This makes it practically indispensable for companies to incorporate digital marketing in their marketing strategies. 67% of the companies stated that deploying AI-enabled technology helped them create a better and unique experience for their customers. This is not merely restricted to YouTube.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Hubspot

JULY 22, 2019

Looking at that statistic, you wouldn't think that TV viewing is on the decline -- but it is, and with it, TV ad spend. Instead, they are choosing to view content on newer streaming platforms -- Netflix, Hulu, Amazon Prime, and YouTube TV, which have been taking over the viewing space. The Rise of Digital Advertising.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Optinmonster

FEBRUARY 18, 2022

That tool is OptinMonster: OptinMonster is the market’s most powerful email opt-in tool through optimized popups. More display and targeting rules mean you can show your lead generation campaigns optimized for different audiences. That way, it’s an optimized and truly personalized marketing experience from the start.

Opt-in 86

Opt-in Tips Opt-out Click Rate 86

Martech Advisor

NOVEMBER 22, 2019

Social media automation is defined as the process of automating social media activities to optimize the results derived from social media channels. The global acceptance of social media platforms such as Facebook, Instagram, TikTok, and LinkedIn has largely influenced the online reach of companies. What Is Social Media Automation?

Marketing Automation Services 91

Marketing Automation Services Social Media Paid Content Automation 91

Outgrow

OCTOBER 16, 2019

More specifically, the blogs of the companies that cater to digital marketing /advertising or offer products in similar niches. What’s more, their articles are loaded with statistics. We love the simplicity of the factual posts- analytical in nature, and evidently well researched. Buying marketing books is expensive.

Outgrow 45

Outgrow Paid Search Agency Mobile Advertising Planning 45

Anyword

MARCH 30, 2022

SEO (which actually stands for “search engine optimization”) is essential to use in any marketing channel that relies on keywords to match user queries to content. Even highly visual channels like YouTube and Instagram rely on keywords to some extent. So how do you choose? Analyzing SEO results is a constant effort. Tip #7 – AI.

Copywriting 52

Copywriting SEO Marketing AI Tips 52

Valasys

JANUARY 17, 2020

Optimizing customer experience is an essential pre-requisite to converting prospects into customers. Personalization: Optimizing online personalization is very important as the shoppers & buyers are different people. The brand of a company & the tone of marketing material also affects the messaging of a brand.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Optinmonster

JULY 9, 2021

Addons let you grow your store in different ways through lead generation, SEO, analytics, customer support, and more. give you insights into SEO and analytics. optimize website speed. OptinMonster is hands down the most powerful lead generation and conversion optimization tool in the world. Addons and Extensions.

Budget Programs 64

Budget Programs Tools eCommerce Work Management 64

flux.la

FEBRUARY 1, 2020

Whether you’re building a website for fun or for earning profits via Adsense , it will fail sooner or later if you do not optimize your SEO and website traffic. In this guide, I’ll show you exactly how to optimize your search engine ranking in 2020. But before you even start on SEO, you have to know first how to optimize for RankBrain.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Marketing Insider Group

FEBRUARY 5, 2024

We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Adobe) 80% of consumers are more inclined to purchase from companies offering personalized experiences.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Sharpspring

APRIL 7, 2017

Partner with a production company. Videos provide incredibly useful analytics, especially if you’re using a platform like Wistia. People have been using video to sell products for a long time, with companies like QVC and the Home Shopping Network paving the way. Rather, edit the video to optimize it for each platform.

Paid Search Agency 46

Paid Search Agency Marketing Budget Video Marketing Marketing & Strategy 46

Valasys

MARCH 5, 2020

The voice of the content also needs to be echoed through brand vision & the type of culture a company propagates. This is why Golden Rule behavior is embraced by most of the winning companies.”. Tack & Optimize your Brand SERPs Queries: Branding is one of the most important motivations behind content marketing.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Optinmonster

FEBRUARY 5, 2020

Best Marketing Automation Solutions for Lead Generation and Analytics. But now you may be wondering if marketing automation software is really worth the cost or if it’s just another fancy luxury tool for bigger companies? Buffer is an excellent resource for both small and medium-sized companies because their pricing is flexible.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Then that plan is executed and optimized on a regular basis. For many companies, content is randomly published based on requests from executives. You don’t own Facebook, YouTube, or LinkedIn.

Paid Content 168

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 168