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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 billion unique monthly views.

SEM 222
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Three Crucial Classes of Marketing Analytics Tools

Webbiquity

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Web Analytics Tools. Competitive Intelligence and Benchmarking Tools.

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SEO vs. SEM: Combining the Two to Maximize SERP Real Estate

Brightedge

Using SEM and SEO together will drive traffic using both organic and paid strategies. Some on-page SEO tactics include optimizing image alt text and title tags. What is SEM? What does SEM stand for? SEO vs SEM: The Battleground. SEO vs SEM: The Battleground. What is SEO?

SEM 69
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3 Digital Marketing Trends that Belong in Every Business Strategy

Navigate the Channel

To continue to capitalize on this ongoing behavior, businesses must prioritize mobile optimization, content relevance (always!), SEO and SEM, data analytics, cross-channel consistency and user experience. Relevance, relevance, relevance. When customers and prospects look up, you’d better be there. How does that work exactly?

Trends 123
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Questions to Ask Your SEO Company Before You Hire

seo.co

If you’re running a business that operates only online, you need to master effective Search Engine Optimization (SEO). With hundreds of SEO companies on the market, how do you choose the right one? Can companies simply ignore SEO? That’s why you need to hire the right SEO company. Certainly not!

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Data-driven optimization: The critical role of AI in martech

ClickZ

AI’s ability to understand data at global, regional, and local levels, as well as the most functional kinds of campaigns for different types of businesses, is fundamentally important to delivering optimized results and creating less waste across channels. AI in cross-channel optimization. The rise of AI in marketing.

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Build or Buy? SEM Agencies vs. In-House SEM Campaigns

QuanticMind

For the past decade or more, in-house SEM campaigns have taken a back seat to SEM agencies for most small, medium and large businesses. Only then can you determine the course of your company’s future marketing vision. A Common Misconception: SEM Is Where the Customer Experience Lies. And for many, it still is.

SEM 40