Analytics Companies Optimization SEM 
LeadSloth
JULY 14, 2009
In the last years I’ve done a lot of Search Engine Optimization (SEO) projects. First, pick approximately 10-20 keywords that you want to optimize for: Choose keywords with enough search volume, but not too much. Later on you can optimize for more generic terms. (2) 2) Optimize Your Website. 3) Get links.
LeadSloth
MARCH 24, 2010
In addition to determining the ROI for campaigns, additional ROI related questions are asked such as the ROI by channel (Webinar, SEM, Content Syndication, etc.) Now suppose for a new customer win, the first campaign was an awareness-based campaign utilizing SEM and the last campaign that touched this customer was a webinar.
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