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5 Ways Omnichannel Marketing Technology is Used to Support Data Driven Decisions

Digilant

Data is used throughout omnichannel marketing campaigns to target the right consumers, to then track these customer journeys, and arguably the most important use, to optimize towards channels that are working best. Keep in mind upcoming changes to consumer data policies. Continuously Improving Data.

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5 Steps for Crafting an Effective B2B SEO Blogging Strategy

Online Marketing Institute

I am doing PPC for a franchised company with several locations. Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals.

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4 Content Strategies for B2B Corporate Blogging

Online Marketing Institute

I am doing PPC for a franchised company with several locations. Here are four ideas and supporting examples for B2B corporate blog writing, designed to target specific audiences, help achieve Internet marketing goals, and build links for search engine optimization campaigns. Keep posts shorter in length for quick reading.

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Why Host a Blog on Your Corporate Website?

Online Marketing Institute

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. Blogs are also places where companies can share their knowledge with their target audience and show them how smart they are. Thought leadership is a good thing.

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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. In April, the company launched Company Follow , which allowed LinkedIn users to follow companies as job seekers, employees, partners, suppliers, or just followers.

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. Go beyond the high-level demographics of SIC/NAICS codes and company size.

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Building a ROMI Calculator

Online Marketing Institute

About Automation Toolbox Automation Consulting Privacy Policy Blog Glossary Resources Contact Calculator Login close Client Login coming soon. Jay Goldman – Author of The Facebook Cookbook “End-to-end sales & marketing automation for B2B companies. Please contact Gossamar for credentials. Canada License.

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