| |  Analytics + Companies + Lead + Leadlander | 9 articles |
| Page 1 of 1 | Previous | Next | SMASHMOUTH MARKETING JUNE 3, 2009 Smashmouth Review - LeadLander - Who's Really Visiting Your Site? had heard about LeadLander from a competitor (surprisingly, not all competitors are enemies.that's another blog post). It touts the ability to provide to you all the standard website visitor stats, along with one huge differentiator - the names of companies that visit your website. They can't figure them all out, and you can filter all those Comcast and Verizon visitors, but they provide enough to bring additional value to a web stats application such as Google Analytics. Reviewed the LeadLander Reports: Site traffic was up 45% for the day. They meet their promise. | LEADSLOTH MARCH 22, 2009 Abandon Your Marketing Automation System!? The company in question has used a comprehensive marketing automation system for about 2 years. In the early days it was used to sift through hundreds of new B2B leads per day to identify the valuable leads. My first reaction was: no way, you should not want to do without any type of marketing automation system (for simplicity sake, I use this term as synonymous to demand generation and lead management ). the split between Leads and Contacts), but many 3rd party tools are addressing these weaknesses. Lead scoring based on attributes (e.g. Background. | | | | | |
| SMASHMOUTH MARKETING JUNE 5, 2009 Smashmouth Review - LeadLander - Who's Really Visiting Your Site? had heard about LeadLander from a competitor (surprisingly, not all competitors are enemies.that's another blog post). It touts the ability to provide to you all the standard website visitor stats, along with one huge differentiator - the names of companies that visit your website. They can't figure them all out, and you can filter all those Comcast and Verizon visitors, but they provide enough to bring additional value to a web stats application such as Google Analytics. Reviewed the LeadLander Reports: Site traffic was up 45% for the day. They meet their promise. | CUSTOMER EXPERIENCE MATRIX MAY 19, 2010 DemandBase Adds Real-Time Access to Web Visitor Identities It's another step in the company's systematic expansion. At the time, they had just extended their product beyond basic IP-address-based Web visitor identification to provide company details and contact names. Last week they announced their next leap forward, an API to return detailed company information quickly enough to use it to tailor visitor treatments. The company says it can associate three times as many visitors with U.S. Once it finds a match, ABR will return 15-20 client-selected company attributes including size, industry and corporate parent. | WEBMARKETCENTRAL DECEMBER 8, 2008  Getting More Out of Each Click with "Post-Click Marketing" The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. lead automation management vendors. These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. They aren't so much "lead generation" as they are "lead extraction" services. | LEADSLOTH MARCH 16, 2009  ActiveConversion Review - SMB Lead Management From Web Analytics to Demand Generation. ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. | | | | | | | |
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NUSPARK | SUNDAY, DECEMBER 18, 2011  A Primer on Website Visitor ID and Smart Form Technology for Lead Generation
There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms. Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations. Analytics packages do this all the time to measure website performance. Taking it to the next level, tools and platforms exist that cross-reference the IP visitor with company ID if known, and in the case of a web form, prospect ID. MORE >> -
DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009 Demandbase: A New Twist In The Lead Management Automation Market
Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. MORE >> -
DELICIOUS B2BMARKETING | SUNDAY, MARCH 13, 2011  Power Selling Tools: Things Every Startup Sales Team Needs Selling At a Startup
Visibility into marketing results: LeadLander One of the most overlooked areas for a sales team is access to website analytics. When most people think ab0ut website analytics they think of Google Analytics , which really is a poor tool for a sales person to be looking at as it provides information overload. The tool that I have found to be the best tactical analytics tool for a sales team is Lead Lander. When I say “who&# it leads into part of the power of the site. With LeadLander you can get realtime feedback on this. b2bmarketin MORE >>
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