Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%).

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Martech

APRIL 18, 2024

Do you need your AI tool to integrate with other tools like your CRM, CMS, Google Analytics, etc.? However, many of the best third-party tools were eventually acquired by companies like Adobe and Salesforce, which were eager to build a “one and done” martech stack for their clients. Use cases : Enterprise systems, AWS optimization.

Marketing AI 116

Marketing AI Paid Search Agency Generation Enterprise Management 116

Marketing Insider Group

MARCH 31, 2021

Quick Takeaways: Start by optimizing your content for local search. Optimizing local search for the keywords locals use to find what you sell should be your first step, advises Content Marketing Institute’s Paul Sanders. Look at your content and social media analytics to see which keyword searches drive local traffic to your content.

Buyer Personas 327

Buyer Personas SMS Content Communities 327

nDash

DECEMBER 23, 2021

Whether you’re looking for live or virtual events, there are plenty of opportunities to fill your calendar with content marketing events. Last year, in our 2021 State of the Top 25 Content Marketing Events round-up, we brought you the year’s top conferences—and this year is no exception. When: January 16 – 18, 2022.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Sprout Social

JUNE 26, 2023

In fact, per The 2023 State of Social Media Report , 96% of business leaders believe AI will help companies significantly improve their decision-making processes going forward. Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs.

Marketing AI 104

Marketing AI Ideal Customer Profiles Allocation Analysis 104

Optinmonster

FEBRUARY 11, 2024

Gamify Your Onboarding A tried and true growth hacking tactic many companies use is rewarding users both for using the product and for bringing in new users. And it’s likely part of the reasons why using an invite-only system for your company or for new feature releases is so effective. FOMO is the fear of missing out.

Paid Content 91

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 91

Martech

NOVEMBER 11, 2022

Retail storefronts, ecommerce companies and even online streaming platforms such as Netflix all accomplish their sales via B2C transactions. B2B sales cycles tend to be longer (companies making software purchases, for example, will do extensive due diligence before investing in a product). blog posts, articles, videos, etc.),

Digital Asset Management 113

Digital Asset Management Work Management Marketing Management Digital Experience Platform 113

Marketri

NOVEMBER 8, 2023

We help B2B companies achieve predictable, profitable growth through the execution of data-driven marketing strategies. While video optimization might sound technical, it’s really just about creating engaging videos that people love to watch. Host the videos on your company or brand YouTube channel.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Marketing Insider Group

MAY 22, 2023

Write a 10-minute YouTube video script about [product, blog, company, etc.]. Write 11 YouTube headlines about [topic] that contain the following keywords: [keywords]. Brainstorm 10 ideas for YouTube videos about [topic, industry, company, service, product, etc.]. Digital Marketing Analytics 23.

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

Webbiquity

APRIL 30, 2020

With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. For example, LinkedIn is a platform for professionals, employees, and companies. You need data-driven analysis for creating and using hashtags optimally. Social media marketing. Iconosquare.

Tools 232

Tools Social Media Social Networks Work Management 232

Atomic Reach

APRIL 3, 2023

Their company values, passions, and vision shine through everything they say and do, from their advertising campaigns to their products, to the way they treat their customers. This makes each artistic production an authentic, unique creative event which is both culturally significant for communities and financially profitable for brands.

Creativity 59

Creativity Advertising Agencies API Class 59

Marketing Insider Group

JANUARY 27, 2020

Here’s how you can put it to use for your new company. Keep the focus on your customers and their needs, not your company. Google Analytics: Learn all about your blog or website’s audiences and the actions they take while they’re on your site. June: Take a Good, Hard Look at Your Analytics.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

ClearVoice

NOVEMBER 25, 2022

Some of the ways to collect first-party data are: Running surveys; Reviewing details from on-site user registrations; Event-based tracking; and. As COVID-19 restrictions ease, event marketing has returned as one of the top marketing trends, and one of the most effective. Virtual events get the most results.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Martech

JUNE 3, 2022

Students learn everything they need to know about the different aspects of digital marketing, including SEO, SEM, social media and content marketing, web analytics and more, through a mix of live-instructor-led classes, online self-learning and real-world projects. Capstone Project: Yes. Course highlights. Fees: $3195.

Course 102

Course Paid Content Marketing Analytics Tools Work Management 102

sagefrog

FEBRUARY 7, 2024

Efficiency, Efficiency, Efficiency B2B brands are strategically optimizing their operational processes, with a sharp focus on minimizing manual efforts and amplifying overall productivity. of overall company revenue. [1] of overall company revenue. [1] YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

SocialPilot

JANUARY 26, 2024

I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Here are some examples that you can utilize to create optimized social media drafts: Note: Don’t just copy and paste these prompts. Our company deals in [industry niche].” Let’s get started!

Examples 78

Examples ROI Planning Work Management 78

Oktopost

JULY 30, 2020

It’s easy to see that we are witnessing a golden age of online, digital-only events. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. Webinars are usually business-oriented events designed for sharing knowledge rather than directly promoting a sale.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

Sprout Social

AUGUST 10, 2022

Use AI search, filters and engagement analytics to find the best influencers for your brand. Leverage in-depth analytics to track progress, analyze influencer success and improve future campaigns. Does it offer analytics and reporting? Access real-time analytics and reporting. Stay on top of trends. Key features.

Marketing Budget 113

Marketing Budget Budget Programs Enterprise Management Work Management 113

Oktopost

SEPTEMBER 22, 2021

While anyone can make organic posts, paid social refers to ads placed by a company that also pays for increased exposure to these ads. Sponsored ads allow you to generate buzz for your company, service offering, or product promotion on third-party networks where your customers are already spending lots of time. .

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. For example, food companies exist to feed people. At all times, remember why your business exists.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Convert

APRIL 7, 2021

Live Streaming Events Have Become Standard Protocol. As live event attendance took a knock, live stream events, on average, welcomed 20% of people who couldn’t attend in-person events due to COVID-19. At Uscreen, we saw a huge increase of 300% in the number of live events between March to August 2020. 56% of U.S.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Vidyard

MARCH 5, 2021

Companies reported creating more than 51 videos each year increased by 254% in 2020. The first step in finding the right online video platform for you is to figure out what your needs are as a company. Are you searching for a platform that allows your sales team to create personalized videos or network at virtual events ?

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Optinmonster

MAY 2, 2022

Have you ever looked at successful bloggers, YouTubers, and influencers and wondered, “How can I make money from my WordPress blog?” Finally, you can sell memberships or subscriptions granting access to premium content, events, or products. Start a YouTube Channel. Blogs have been around for over 20 years.

Paid Content 97

Paid Content Adsense Merchandising Conference 97

markempa

DECEMBER 19, 2016

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). People weren’t registering with the intent of watching a live event.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Martech

DECEMBER 30, 2021

And when streaming services land another hit, viewers are more likely to cut the cord from linear TV, and replace live TV content they used to watch on cable with OTT services like YouTube TV, fuboTV or Sling. As consumer behavior continues to shift at what seems to be an unattainable pace, marketers seek more agility and optimization.”.

Advertising Agencies 115

Advertising Agencies Advertising Channels Advertisements Advertising 115

Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. Let’s say you’re a software company that sells subscriptions to an email marketing tool. Personalization Matters.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

B2B Digital Marketer

FEBRUARY 15, 2024

Balancing Digital and Traditional Marketing: Exploration of a balanced marketing mix, allocating budgets effectively between digital channels, traditional methods, event marketing, and influencer collaborations based on client-specific needs for optimal impact. 03:24 – The impact of consumer behavior changes on B2B strategies.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Vidyard

FEBRUARY 12, 2020

After all, today’s companies have more ways of communicating with their employees than ever before, from email newsletters to live meetings to Slack. Millennials and Gen Z—who make up more than one-third of the workforce —are skeptical about the positive impact of the companies they work for. Videos of Special Events.

Video Marketing 158

Video Marketing Work Management Marketing Management Training 158

Vidyard

MAY 5, 2017

Your plan doesn’t need to be incredibly detailed (as the performance of your first few videos will often reveal some necessary modifications), but you should have a good idea of how you’ll align video content with the goals of your company. Company culture videos. What are you trying to accomplish and with whom?

Planning 160

Planning Video Marketing Marketing & Strategy Marketing Strategy 160

SpotMe Blog

JULY 27, 2021

Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The Event Marketing Show.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

The Marketing Blender

MARCH 15, 2021

With big events like tradeshows and conferences on hold indefinitely, you may want to know how to handle your marketing in the near future: How will I replace tradeshow leads? An SEO-optimized website. A balance of social media platforms may be a more effective approach, or YouTube for promoting video content.

Paid Content 126

Paid Content Lead Ranking Lead Scoring Marketing & Strategy 126

Parse.ly

MAY 12, 2022

Robert shared his expertise on how to effectively use content analytics to drive growth, improve content creation, and optimize digital experiences. They’ve been positioned as the internal “content vending machine” for their company, and all they feel like they’re doing is churning out more and more.

Webinar Metrics 72

Webinar Metrics Demand Generation Agencies Planning Trends 72

Hubspot

MARCH 2, 2012

Publishing a lot of content and optimizing that content so it gets found in search engines is an important part of inbound marketing. Videos are an important part of content, and given that YouTube is by far the most popular video website, you should be publishing videos there -- even if you are a B2B company.

Youtube 28

Youtube Search Marketing Optimization SEO 28

seo.co

MAY 10, 2021

Outsourced content marketing is a way to hand off the content writing and publishing to another company. You can reach a wider audience with your content when you outsource through several different companies. Work with a company that will give you actionable insights. Some companies may not know how to get or analyze that data.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Vidyard

SEPTEMBER 8, 2015

8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Space Camp attendees will hear from innovative marketing leaders about how video is helping drive results at their companies and will learn practical techniques to launch and advance their own video marketing programs.

Video Marketing 77

Video Marketing Co-Registration Marketo Marketing Automation Services 77

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

The Marketing Blender

APRIL 22, 2022

You must meet them there if you are to grow your company. It Is the Best Way to Organize Your Company for Action. Content should be created based on what your company can actually rank for and what people are actually searching for. Search Engine Optimization. No serious business can go without a digital marketing plan.

Paid Content 64

Paid Content Planning Marketing Plans Mobile Advertising 64