Online Marketing Institute

NOVEMBER 8, 2010

Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. That’s what Kinaxis , an Ottawa-based supply-chain software company, did.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. BackType - BackType is a social media analytics company that helps companies measure their social engagement.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Q: You work at a company that supplies electronics assembly equipment.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

OCTOBER 11, 2010

Make sure your blog posts are well optimized around specific long-tail keywords so that they become the ultimate sources around certain topics. What analytics of competitors should we watch? When spreading the word about your company, your customers should have something positive to say, not express frustration with the new interface.

Marketing Websites 28

Marketing Websites Landing Pages Long Tail Marketing Digg 28

Convince & Convert

MARCH 23, 2010

Also, don’t be afraid to link to other posts or resources from within your posts. Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convert

MAY 23, 2023

Whether you’re a startup or a several-decades-old behemoth, the ability to test and optimize every part of your business—from the first line of code to the last touchpoint of sales—is crucial to winning. This isn’t something that would intuitively be the first option to consider for many companies and testers.

Multivariate analysis 52

Multivariate analysis Enterprise Management Work Management Marketing Management 52

Webbiquity

FEBRUARY 18, 2010

Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? But it isn’t the only factor; what other items are considered, and how can you optimize these? Setting up PPC Campaigns 101, Part 1 by Search Engine Watch.

Adwords 100

Adwords Tactics Tips CTR 100

Content Marketing Institute

JULY 13, 2018

Optimize for search. Write attention-grabbing subject lines, and A/B test to optimize. Link to your post on social bookmarking sites like Digg or StumbleUpon. Build a routine around these practices: Monitor analytics vigilantly to determine which channels are driving the most traffic and invest more in top referrers.

Promotion 102

Promotion Peer-to-peer Digg Budget Programs 102

Webbiquity

OCTOBER 5, 2010

Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. 51% of active Twitter users follow companies, brands or products on social networks. 21 Twitter Tips From Socially Savvy Companies by Fast Company. Twitter SEO.

Twitter 100

Twitter Stats Tools Tips 100

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). Marketing Finger ( Resources Studies Social Media Consulting ). Selling to Big Companies ( Sales Amazon Books Leads B2B Training Prospect ). Optimization. Sarah Worsham ( @sazbean ). Pricing Based on Customer Expectations , May 26, 2010. June 24, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Digital B2B Marketing

APRIL 6, 2011

Mind you, this was an event about social media and website optimization. They will not sell the value of social media in the organization and get the budget and resources necessary to be successful. Thanks for pointing out that SM still isn’t right for many B2B companies. It was the silence of Twitter.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Hubspot

JULY 29, 2018

AddThis - AddThis is a web-tracking technology company that offers a wide range of social media and content tools -- from responsive sharing buttons to custom follow buttons to recommended content plugins -- designed to help you increase engagement on your website and earn more followers on social media. Social Media Terms - V.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Online Marketing Institute

NOVEMBER 4, 2010

Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. That’s what Kinaxis , an Ottawa-based supply-chain software company, did.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

FEBRUARY 7, 2011

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass. For Companies: 10 Questions to ask yourself before entering social media by Mindjumpers. 85% of Inc. Mistakes were made.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

JANUARY 26, 2011

That makes optimization more important than ever, and leads to questions like: How can SEO be used in online reputation management? How can PDF content be optimized for search? Google Search Engine Optimization Starter Guide 2010- Plain Speak on SEO by WorkingPoint. What common SEO mistakes are critical to avoid?

SEO 100

SEO Resources Tips Best Practices 100

B2B Marketing Zone Posts

AUGUST 3, 2010

Marketing Dashboard: Active Discovery - Digital Body Language , July 27, 2010 One of the most valuable areas to gain an understanding of is the current state of how your prospects actively discover your company and your solutions. The default for this field is your current position at your current company. Are you Being Discovered?

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

FEBRUARY 7, 2012

71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing. In the coming year, 77% of companies plan to spend more on YouTube; three-quarters plan to increase spending on Facebook and blogs, and 73% will invest more on Twitter. You just shared a link.

Paid Content 100

Paid Content Social Media Statistics Research 100

seo.co

DECEMBER 8, 2020

You’ll notice that this guide focuses heavily on SEO (search engine optimization) and essentially ignores paid advertising. SEO, or search engine optimization, is important to every business. Structure includes: Optimization for mobile devices. Chapter 1: Introduction to SEO. But what exactly is it? UI/UX Design. URL structure.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Webbiquity

AUGUST 16, 2010

Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. What is Social Media Optimization and Why Should I Care? A Cheat Sheet to Help You Conquer Social Media by Fast Company. by Kuno Creative.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Webbiquity

FEBRUARY 14, 2011

As we shift resources from traditional outbound marketing to inbound attraction marketing, how should we (re)organize to support that? As we rely more on all of our employees (not just marketing and PR) to represent our company through social media, how do we train and motivate them to do so effectively? 4 ROI Myths by Digital Tonto.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Single Grain

OCTOBER 1, 2020

Category Page Optimization. When you consider that over 4 million blog posts are published every single day, it’s easy to see why each and every aspect of every blog post needs to be perfectly optimized to get you the results you want. Why Keyword-Optimized Titles Get the Best Results ). The Length of the Post. Site Structure.

CMS Development 111

CMS Development Effectiveness A/B testing Top of Funnel 111

Webbiquity

AUGUST 26, 2010

Dean Rieck shares his top 10 tips for creating a managing a successful business Facebook page, from using FBML to create a landing page to promoting your page through email and your company blog. Hell for companies and users, heaven for Facebook consultants. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner.

Facebook 100

Facebook Search Marketing Advertisements Advertising 100