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Book Review: The Truth About Search Engine Optimization

Webbiquity

The Truth About Search Engine Optimization packs a tremendous amount of valuable knowledge into a compact barely-200-page space. These PR agencies specialize in optimizing and releasing news for their clients with the goal of increasing search engine visibility.&#

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Google Analytics Upgrade Could Bode Well for Google Plus

Biznology

This week Google introduced some significant changes to its widely used analytics offering. In a nutshell, the company is now providing a more in-depth look at the impact of social channels beyond the usual checking off of likes, followers, friends or whatever else online connections are called these days. Google Groups.

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The Pinterest Buy Button Might Rock Your Ecommerce

Convince & Convert

But Not So Fast Despite the fact that Pinterest users love the platform and merchants see a ton of economic value in it, historically the company has treaded carefully on programs that would monetize their audience—and rightfully so. From analytics to widgets, these features should absolutely not be overlooked.

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Five Expert Copywriting Tips

Webbiquity

Yet few companies put out competitive comparisons for public consumption…(many) organizations are averse to taking this step, but the problem is that your prospects are looking for this information. But too few creatives mine the insights from SEO analytics.&#. How to write for the web: 23 useful rules by eConsultancy.

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High Quality Content Sites Is What Google Wants

Writing on the Web

For professionals who use online content to market their services, you need to keep an eye on your analytics , and continue to follow good advice for content marketing. In addition to a company blog, consider producing video for a YouTube channel, a photo log on Flickr, or a podcast on iTunes. Produce varied forms of content.

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Search isn’t about search anymore, it’s about social

Biznology

Site Optimization : This includes copy rewriting, internal linking, keyword research, Google Analytics/ and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc.

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Fundamentals of Product Experimentation for Beginners

Convert

Thomke ( Source ) Of course, many factors contribute to the value of a company. If you deny it, I’ll refer you to Blockbuster and Digg. For most businesses today, SaaS companies especially, product experimentation is a must-have. Tests the entire product, including features, workflows, and even pricing models.

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