Digital B2B Marketing

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Why B2B Marketing Is Not Social: An Unexpected Insight from.

Digital B2B Marketing

Mind you, this was an event about social media and website optimization. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Rants , Research , Social Media Tagged with B2B , Conference , Marketing , SiriusDecisions , social media , Training Like One blogger likes this post. It was the silence of Twitter.

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Online Advertising Metrics: A Simple Framework

Digital B2B Marketing

The following framework is a useful starting place, based on information available from most web analytics packages and ad servers. This is a particularly useful metric for campaigns designed to highlight and elevate a company’s thought leadership. Leads are an obvious choice for many B2B marketers. They belong on your dashboard.

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Four Insights for Cloud Computing Marketers

Digital B2B Marketing

The research is based on a survey of approximately 1,500 IT and business professionals, with good representation of senior IT management and large companies. And IT is a key stakeholder in cloud decisions at larger companies (more than 80% of the time). I just wish I had looked at it earlier. IT’s needs must be met.