Scoop.it

OCTOBER 13, 2022

The answer lies in social media analytics. Social media analytics data helps you create content that interests and meets each customer’s needs, leading to increased engagement and sales. Let’s take a closer look at how you can use social media analytics to tailor your content curation efforts for your ideal customer.

Curation 85

Curation Social Media Analytics Personalization 85

Marketing Insider Group

APRIL 21, 2020

And video marketing for these companies can still be cost-effective if done correctly. Social media video advertising gets attention, and performance analytics make sure marketers see a solid return on their investment. Video company TubeScience defines these ads as “user-centric videos designed to engage a diverse set of personas.”.

Planning 289

Planning Marketing Plans Video Marketing Content Marketing 289

SalesIntel

NOVEMBER 17, 2022

also features the most total venture capital funding for edtech companies with $8.3 Focus on Search Engine Optimization (SEO). Depending on your goals there are different levels of search engine optimization. These tools will also provide in-depth analytics about the performance of email marketing. from 2022 to 2026.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Marketing Insider Group

AUGUST 12, 2020

Quick Takeaways: Your content marketing strategy needs more than a perfectly optimized website. As if to say, “If you build an SEO-optimized, user-friendly, intuitive website with killer content, audiences will simply float in. Even if you’ve optimized like crazy to attract Mr. Top Customer Persona. Again, analytics can help.

Social Media 333

Social Media Top of Funnel Social Marketing Marketing & Strategy 333

Navigate the Channel

JANUARY 8, 2024

To continue to capitalize on this ongoing behavior, businesses must prioritize mobile optimization, content relevance (always!), SEO and SEM, data analytics, cross-channel consistency and user experience. Overall, organizations that correctly utilize customer behavior analytics are more likely to achieve above average profitability.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

The Marketing Blender

MARCH 22, 2024

Go deeper than demographics and even firmographics. They often listen to podcasts or YouTube videos. 5 Implementing SEO Strategies Search Engine Optimization (SEO) is a vital part of any B2B digital marketing strategy. Always begin with Google Analytics and get your tracking set up for your website.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing & Strategy 97

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). For example, Cruise America, a company that offers RV rentals , often partners with travel influencers to create exciting road trip content.

SEO 85

SEO Advertising Agencies Lead Ranking Lead Scoring 85

Launch Marketing

JUNE 21, 2023

Google Analytics 4 (GA4) is ready to help marketers gain profound insights into web performance metrics. However, before delving into the new analytics dashboard, there are a few GA4 setup steps to complete. Explore this FAQ to ensure a seamless transition from Universal Analytics to Google Analytics 4. July 1, 2023.

Marketing Analytics Tools 117

Marketing Analytics Tools FAQ Digital Asset Management B2B Marketing 117

Go Beyond SEO

MARCH 13, 2024

To illustrate the importance of engaging your audience and boosting visibility, consider the following example: “Our manufacturing company, Innovate Manufacturing Solutions, saw a significant increase in brand visibility and user engagement after implementing a social media strategy.

Social Media 78

Social Media Media Brand Identity Branding 78

Sprout Social

JUNE 26, 2023

In fact, per The 2023 State of Social Media Report , 96% of business leaders believe AI will help companies significantly improve their decision-making processes going forward. Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs.

Marketing AI 102

Marketing AI Ideal Customer Profiles Allocation Analysis 102

Marketing Insider Group

MARCH 31, 2021

Quick Takeaways: Start by optimizing your content for local search. Optimizing local search for the keywords locals use to find what you sell should be your first step, advises Content Marketing Institute’s Paul Sanders. Look at your content and social media analytics to see which keyword searches drive local traffic to your content.

Buyer Personas 334

Buyer Personas SMS Content Communities 334

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Text Optimizer is my source of never-ending inspiration.

Social Media 105

Social Media Advertisements Advertising Tools 105

Convince & Convert

DECEMBER 13, 2023

While there’s no foolproof recipe for turning all your videos into viral pieces, experienced video marketing companies regularly use some simple techniques that can help you as well to connect with your audience on a more consistent basis. It means you must be doing something right.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Optinmonster

MARCH 21, 2024

How Google Ads Retargeting Stands Apart Google Ads retargeting distinguishes itself through its integration with the extended Google ecosystem, including Google search engine results, the Google Display Network, and YouTube, among others. Continuous optimization is key to maximizing the effectiveness of your retargeting efforts.

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

Webbiquity

APRIL 30, 2020

For example, LinkedIn is a platform for professionals, employees, and companies. Multi-media posts, stories, live video, and IGTV are its most-used features that are outperforming rivals such as YouTube and Snapchat. You need data-driven analysis for creating and using hashtags optimally. HypeAuditor. Iconosquare. Final word.

Tools 232

Tools Social Media Social Networks Work Management 232

Marketing Insider Group

JANUARY 27, 2020

Here’s how you can put it to use for your new company. Keep the focus on your customers and their needs, not your company. Google Analytics: Learn all about your blog or website’s audiences and the actions they take while they’re on your site. June: Take a Good, Hard Look at Your Analytics.

Startups 343

Startups Marketing & Strategy Marketing Strategy Content Marketing 343

Contently

DECEMBER 26, 2022

Companies need content, and great content marketers know how to position it… at the right place, at the right time, and on the right channel. And I’m not talking about marriage proposals (although the flash mob proposals on YouTube smash). You can track Unique Page Views via Google Analytics.

Lead Ranking 129

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 129

Vidyard

MARCH 5, 2021

Companies reported creating more than 51 videos each year increased by 254% in 2020. The first step in finding the right online video platform for you is to figure out what your needs are as a company. Do you need a video platform that is more secure than YouTube? How to Write a Requirements Document 3.1 Go Forth and Evaluate.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

ClearVoice

AUGUST 14, 2023

Helping community banks optimize their content marketing initiatives and enhance their brand positioning. Using predictive analytics to learn what products customers need. Top content marketing strategies for credit unions and community banks Community banks and credit unions need to optimize the AI tools available to them.

Marketing AI 52

Marketing AI Communities Content Marketing Paid Search Agency 52

Valasys

JANUARY 30, 2024

It enables companies to acquire valuable insights into their target audience’s desires, requirements, and preferences. Companies can craft content that resonates with their audience and drives engagement by understanding who their customers are, what they like, and how they behave online.

Social Media 40

Social Media Research Social Marketing Planning 40

Martech

MAY 27, 2022

And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time. Does your team understand data and analytics? Do you have the right team to produce content on emerging platforms?

Advertising Agencies 106

Advertising Agencies Advertisements Advertising Mobile Advertising 106

Oktopost

SEPTEMBER 22, 2021

While anyone can make organic posts, paid social refers to ads placed by a company that also pays for increased exposure to these ads. Sponsored ads allow you to generate buzz for your company, service offering, or product promotion on third-party networks where your customers are already spending lots of time. .

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Hubspot

APRIL 9, 2020

When someone signs up for a newsletter subscription, they've discovered your brand or website and decided that they want to learn more about your company, your services, or your industry. As an advertiser, you can also leverage another company's email newsletter for your sponsored content. Launch targeted ads on social media.

Paid Content 100

Paid Content CMS Development Paid Search Agency Advertising Agencies 100

B2B Digital Marketer

FEBRUARY 15, 2024

Brandon emphasizes how such data not only sheds light on demographics but also unveils psychological drivers and values essential for crafting effective messaging and branding. While it varies, aiming for 60-70% of your marketing budget for digital channels is a good starting point for most B2B companies.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Sprout Social

SEPTEMBER 7, 2022

Though you may end up repurposing your TikTok videos for Instagram Reels and YouTube Shorts to reach even more viewers.). Here are a few of the main differences: Business accounts get access to business tools like ads and analytics. Email: Input your company’s contact email. Think about the demographics you want to target.

Brand Identity 88

Brand Identity Branding Advertising Agencies Paid Search Agency 88

Martech Advisor

JANUARY 6, 2020

The use of social media channels has increased dramatically over the past few years to include users from every age group, gender, geography, and other demographics. Realtors use social media applications such as Facebook, LinkedIn, Instagram, YouTube, Twitter, and Snapchat to engage and connect with their customers and prospects.

Social Media 110

Social Media Social Marketing Practices Media 110

Vidyard

MAY 5, 2017

Your plan doesn’t need to be incredibly detailed (as the performance of your first few videos will often reveal some necessary modifications), but you should have a good idea of how you’ll align video content with the goals of your company. Company culture videos. Practical? What does it help your audience do?

Planning 160

Planning Video Marketing Marketing & Strategy Marketing Strategy 160

Digilant

APRIL 11, 2023

Social videos: Includes platforms such as YouTube, TikTok, Twitter, or Instagram. More ad-supported tiers benefit advanced TV advertising by providing multiple revenue streams for companies offering TV content. As more advertisers invest in the platform, improvements in tracking, measurement, and analytics will naturally follow.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

Sprout Social

JUNE 7, 2023

These include social listening data from relevant social networks (TikTok, YouTube, Instagram, Twitter, etc.), For this, you need to choose data sources most relevant to your objectives based on key factors like social media demographics , market segmentation and audience demographics.

Work Management 111

Work Management Marketing AI Brand Identity Branding 111

Hubspot

APRIL 2, 2021

Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. For instance, let's say a health-focused vegan dessert company wants to run an ad campaign next quarter and they want to target health-conscious, vegan consumers.

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

KoMarketing Associates

APRIL 23, 2019

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. Start by looking at your company-level marketing personas if you have them. Brand voice is usually something that is set at a company level in an overall marketing strategy.

Paid Content 141

Paid Content Social Media Media B2B 141

Navigate the Channel

SEPTEMBER 15, 2023

Marketers will increasingly rely on AI to optimize their campaigns, automate routine tasks, and enhance customer experiences. Traditional marketing strategies often rely on broad strokes, targeting large demographics with generic messages.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

SocialPilot

JANUARY 26, 2024

I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Here are some examples that you can utilize to create optimized social media drafts: Note: Don’t just copy and paste these prompts. Our company deals in [industry niche].” Let’s get started!

Examples 78

Examples ROI Planning Work Management 78

Adobe Experience Cloud Blog

APRIL 30, 2018

Maybe company size? But in the modern era of marketing technology, segmentation has remained largely linear – defined by the obvious demographic criteria such as industry, company size, and yes, job title. Where do you start when you’re building an audience for your campaigns? Job titles? Industries?

Marketing AI 128

Marketing AI Campaigns Elasticity Marketo 128

Valasys

FEBRUARY 20, 2023

In other words, more money coming into your company. When you divide a broad market into smaller groups in order to concentrate on a specific demographic of potential clients, you are creating targeted leads. The average daily viewing time on YouTube is 16 minutes and 44 seconds, with 122 million active users.

Lead Generation 40

Lead Generation Sales Qualified Leads Ideal Customer Profiles Lead Ranking 40

Valasys

MARCH 12, 2020

Optimization of Campaigns & Promotions: Integrating Market Basket Analysis in B2B Marketing helps in the optimization of the B2B promotional campaigns as the products or services having a higher likelihood of purchase are sold frequently together. This helps the B2B companies in establishing their keystone products or services.

Analysis 59

Analysis B2B Marketing Marketing Management B2B 59

SalesIntel

JULY 21, 2023

Business-to-business search engine optimization, or B2B SEO, is an online marketing strategy with two closely connected goals. Optimizing your website and providing top-quality content are crucial for your SEO. Understanding Your Sales Team’s Insights If you are a B2B company, your clients are other companies.

B2B Sales 52

B2B Sales SEO Buyer Personas Marketing & Strategy 52