Webbiquity

MARCH 15, 2022

Conversion rate optimization (CRO) is just important for B2B companies as B2C businesses. Google Analytics (GA) is a powerful, free tool that provides information and reports on how visitors are interacting with your website. Other popular tools include Hotjar, which collects data on user behavior, Adobe Analytics, and Instapage.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Nearly three-quarters (72.6%) of companies plan to maintain or grow the size of their content marketing teams in the coming year. The economy (16%) and analytics (12%) trail considerably at second and third.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Webbiquity

AUGUST 4, 2020

If you’ve got a rock star influencer inside your company, great! Livestream helps manage webinars end to end, from planning, registration, and automated reminders through production and analytics. In addition to interactive Q&A, features include chat, polls, analytics, and the ability to send in-app emails.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Webbiquity

APRIL 23, 2024

E mail marketing for B2B continues to be one of the most cost-effective channels for helping your company enhance its marketing initiatives and generate more revenue. Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics. One easy method is to figure out average value per lead.

ROI 149

ROI Email Marketing B2B Marketing Marketing Automation Services 149

Webbiquity

MARCH 30, 2021

The Dufresne Group, a home furnishings company, discovered this when they deployed live chat to not only service customer queries but also sell products to them. This prompted a surge of prospects, with the company receiving more than 1,000 chat requests within only two weeks of launching live chat. Image credit: Chatter Buzz.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Webbiquity

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Additionally, knowing what types of designs are eye-catching can help you create branded images or logos that build awareness and represent your company in a memorable way. Guest post by Eva Chan.

Social Media 308

Social Media Work Management Marketing Management Media 308

Webbiquity

DECEMBER 7, 2021

The problem isn’t new: how do we enable the people who need data to make decisions within their area of expertise—finance, operations, sales, marketing, supply chain, whatever—but who aren’t experts in data analytics, to use data effectively? Here’s his story, and the story of the company he founded to solve this conundrum, Futuremodel.

Enterprise Management 259

Enterprise Management Startups Work Management Communities 259

Webbiquity

DECEMBER 19, 2023

Image credit: Magda Ehlers on Pexels It’s an interesting mix, covering metrics and analytics; martech tools; AI (of course—wasn’t this pretty much the year of ChatGPT?); 5: 6 Traits of Highly Effective Data Analysts What exactly are agencies and companies looking for in a data analyst? Apparently so. #5:

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

Webbiquity

FEBRUARY 10, 2022

It presents the image of a caring company that’s always ready to help in the moment of need. and track your platform’s analytics. Whether your website is focused on ecommerce, B2B sales, or something else, your online chat capability needs to be fast, flexible, and able to track and report on detailed analytics.

Conversion 268

Conversion Marketing Websites Work Management Marketing Management 268

Webbiquity

MARCH 31, 2022

Whatever it is, make sure that your B2B marketing strategies are centered around explaining how and why your company provides more value than any other option. Predictive analytics are changing the B2B marketing landscape and for good reasons. Do you provide a warranty, or other way to make your brand the “safe” choice?

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

NOVEMBER 23, 2021

SEO revolves around understanding website analytics, which also provides insights for the design process. Juno Yates is a content writer for Big Human , which designs digital products, build brands, and sometimes entire companies. Obviously, this will affect your bounce rates too. Website Visitor Metrics to Help UX.

Design 275

Design SEO Keywords Marketing Analytics Tools 275

Webbiquity

OCTOBER 11, 2022

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Posting updates and photos on your company’s social media accounts regularly helps build visibility for your organization. Guest post by Tara Dwyer.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

MARCH 26, 2024

The authors also explain how to apply Smart Brevity principles to meetings, speeches, presentations, visuals, social media, even running a company. It provides “best practice templates, insightful analytics, and productivity-boosting AI features.”

Newsletter 172

Newsletter Blogger PR Paper 172

Webbiquity

JULY 21, 2020

to extract insights from analytics or generate leads). PaveAI allows agencies, ecommerce vendors, and businesses of all sizes to focus their content marketing efforts more effectively by using AI to identify correlations in Google Analytics data which would extremely hard to spot manually. Fortunately, no!

Marketing AI 346

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 346

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Then, process it using data analytics. Guest post by Nina Petrov. The importance of careful targeting is hard to overstate.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Webbiquity

FEBRUARY 21, 2023

Here’s the story of Pavel Beinia and the company he founded, BuzzGuru. The Company Year founded: 2017 Funding rounds: Self-funded to date. Company size: 5,000 users of the BuzzGuru platform; 1,000 clients of the Famesters influencer marketing agency; and a team of 75 employees.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Webbiquity

JULY 26, 2019

Companies across industries are investing heavily in data collection and storage technologies like the Internet of things (IoT) and the cloud in hopes of improving every facet of their operations. But while business investments run high, few companies are seeing tangible business results. By David Gutierrez.

Digital Transformation 165

Digital Transformation Marketing AI Paid Search Agency Analytics 165

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. The platform also offers group or private chat, plus attendee analytics.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

NOVEMBER 22, 2022

Identify sudden changes in the discussion volume to protect your company image. With content discovery, smart scheduling, recycling, and analytics, you can grow your business and brand faster and more easily than ever before. Web Analytics Tools. ExactMetrics is the most comprehensive Google Analytics plugin for WordPress.

Marketing Management 149

Marketing Management Software Marketing Analytics Tools Business 149

Webbiquity

JUNE 13, 2023

Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. It demonstrates the value a company puts on its customers, adds credibility, and keeps the business relevant to the target audience.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Webbiquity

AUGUST 13, 2019

Nearly 75 percent of those surveyed named sales team feedback and website analytics as their top content planning and research tools , with less than half saying they talked to their customers. Are there usage patterns or best practices that are revealed in the data by industry, company size or region?

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Webbiquity

NOVEMBER 16, 2021

This is especially true for marketers in small to midsized companies and the agencies and freelancers who work with them. Here’s the story of Braden and his company, Sparrow Charts. It helps marketing leaders within companies, agencies, and freelancers with reporting for their stakeholders. The Company. The Discussion.

Paid Search Agency 253

Paid Search Agency Enterprise Management Work Management Marketing Management 253

Webbiquity

OCTOBER 15, 2019

Effective marketing for a startup company is all about focus. Every startup should have at least two basic tools in place: Google Analytics: While Google doesn’t provide official numbers, estimates are that Google Analytics (GA) is installed on 55% of the top one million websites, and 53% of the top 10 million.

Startups 216

Startups Planning Ideal Customer Profiles Marketing Analytics Tools 216

Webbiquity

OCTOBER 21, 2020

Companies who fail to keep pace with today’s fast-paced and ever-expanding digital platforms, and decreasing consumer attention spans , will be left behind. As branding evolves to keep pace with consumers and B2B buyers in the digital age, there are four pillars on which companies need to base their branding. Technology.

Brand Identity 294

Brand Identity Branding Mobile Advertising Touchpoints 294

Webbiquity

FEBRUARY 23, 2021

Though the company’s service and technology offerings have evolved and greatly expanded over the years, its essential mission has stayed the same: to empower clients to use data better in their organizations, to create valuable analytics that help them become heroes to their businesses. The Company. The Market. The Inspiration.

Enterprise Management 319

Enterprise Management Work Management Marketing Management Budget Programs 319

Webbiquity

JULY 18, 2017

PPC advertising consultants and management companies see this play out time and time again when we dig into why a prospective client has been treading water. At the root of both problems is quite frequently the same thing: incomplete and/or overstated lead tracking.

Marketing Websites 240

Marketing Websites PPC Leads Lead 240

Webbiquity

FEBRUARY 5, 2018

Modern business analytics require quality inputs to optimize outputs. While the possibilities are endless, a popular new approach termed Data-Driven Enterprise Event Planning, or DEEP , provides companies with the tools to excavate and leverage the highest quality data first. Better Inputs. Better Outputs.

Enterprise Management 189

Enterprise Management Marketing Automation Services Marketing Analytics Tools Work Management 189

Webbiquity

JANUARY 20, 2021

In addition to the data a business uses directly, companies are also responsible for their marketing/analytical tools. Being legally bound for the way Google Analytics, for example, uses consumer data is nothing if not stressful. falls under these privacy regulations. And not just that. Image credit: Depositphotos.

Privacy 266

Privacy Personalization Planning Marketing Management 266

Webbiquity

NOVEMBER 29, 2022

Moreover, the CRM analytics will generate insightful reports, helping you anticipate customer needs, make smart adjustments to your strategy, and continually adapt your operations to changing customer expectations. A great example of customer service is the credit card company American Express.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Webbiquity

NOVEMBER 4, 2021

Some companies do better than others, but the task comes with its fair share of challenges regardless. When new customers start buying products or services from you (and have a great experience), they’re likely to refer your company to friends, family, and colleagues. Guest post by Dylan Berger. Image credit: Jon Tyson on Unsplash.

Acquisitions 264

Acquisitions WOMM Marketing & Strategy Word of Mouth 264

Webbiquity

NOVEMBER 28, 2023

Now, apply data analytics. For instance, some LinkedIn Premium plans provide valuable analytics that can be utilized to refine and optimize B2B sales strategies. Pricing structures, after-sales support, or even company reputation become focal. There might be a bottleneck. You can offer them a taste of the solution you provide.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Webbiquity

JUNE 7, 2022

Companies should include as many contact channels as feasible on their sites. Knowing your work and what to expect is a good thing, but companies shouldn’t make assumptions when talking to clients and try to implement a one-size-fits-all approach. Customers hate it when companies patronize them. Make it personal. Be patient.

Marketing Websites 243

Marketing Websites Effectiveness Tips Paid Search Agency 243

Webbiquity

MAY 24, 2018

Passionate about content, Jasleen Kaur is Senior Associate- Content Marketing at Digital Vidya— a digital marketing, big data, and analytics training company. Besides handling the content writing and marketing activities, she leads the company’s Digital Marketing Internship Programme.

Tips 239

Tips Content Marketing Lead Ranking Lead Scoring 239

Webbiquity

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list.

Enterprise Management 232

Enterprise Management Work Management Marketing Management Twitter 232

Webbiquity

SEPTEMBER 27, 2019

An audit can be done internally by a company, or externally as an independent examination conducted by a third-party. Security: Determine whether your company follows all necessary practices to ensure safe information transmission. This footer design from United by Blue includes the motto the company lives by.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Webbiquity

MARCH 17, 2020

In complex-product B2B sales, however, a company can thrive with just a handful of high-value customers, meaning two things: first, it can’t afford churn, and second, it can’t get away with automating personalization. The personalization needs to be deep and meaningful to demonstrate the level of professional commitment. Wrapping it all up.

B2B Sales 278

B2B Sales Automation Top of Funnel B2B 278

Webbiquity

MARCH 19, 2024

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. Image credit: DataReportal Here are three more reasons for B2B companies to invest in Instagram ads: Stand out from the crowd. Increase B2B sales.

Paid Search Agency 187

Paid Search Agency VALS Ads Practices 187