The Effective Marketer

JANUARY 26, 2012

Penn and his newsletter I read this amazing post by SEOmoz on “ 21 Tactics to Increase Blog Traffic “ It not only validates some of my personal beliefs but also gave me additional tactics to apply to my own blog as well as companies I work with. Install Analytics and Pay Attention to the Results. Let me help you out.

Traffic 100

Traffic Tactics Aggregators Blogger 100

The Effective Marketer

JUNE 23, 2009

Class: Analyzing Inbound Marketing (AZ401) Professor: Marshall Sponder, Monster.com , Web Analytics Association for Social Media In this class Marshall takes you through a tour of web analytics and how to track and measure your efforts related to social media, web, and more. Email Marketing is being difficult in these days.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

FEBRUARY 22, 2011

The list is not all inclusive and depending on the focus of your blog you may have to search for that specific plugin elsewhere, but it seems there is an agreement that at minimum you need some kind of SEO and Analytics plugin, and if your blog has enough traffic, a cache plugin is justified.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

FEBRUARY 9, 2012

For each problem listed above, you can find good examples that might reflect exactly what you are facing at your company. They also list a few things other companies are doing that you should think about, such as: Have a staff dedicated to inbound programs. Delivers sophisticated reporting and analytics. Shorten sales cycle.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Marketo Banner Ads 100

The Effective Marketer

MAY 3, 2011

Companies need to be able to track and measure customer interactions from a reliable source and that has driven a lot of the recent interest in Marketing Automation and Customer Intelligence technologies. The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

JULY 26, 2011

“Jen, I have reviewed the presentation for the webinar and here’s what you need to do: a) add the company logo to the master slide (upper left corner); b) replace slides 3 and 5 with the new ones I mention in my notes; c) review once more for grammar and style; d) send to John for formatting by Tues noon.&#.

Email Marketing 100

Email Marketing Product Tips Resource Management 100

The Effective Marketer

AUGUST 30, 2010

Yup, it is more complicated when you get to the implementation phase of the program, and that’s where most companies fail. That reminds me of what I see when I visit most B2B companies’ websites. Do you even know what kind of content you need for each nurturing stage? But why the focus on content? We have all been there.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

AUGUST 12, 2013

Advanced insights created from segmentation, predictive modeling and text analytics can be produced and shared in PDF or web-based reports with little effort and little cost. Not so along ago market research was limited to companies who could afford to employ professional research services to run focus groups and execute surveys.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Customer Surveys 100

The Effective Marketer

AUGUST 12, 2013

Advanced insights created from segmentation, predictive modeling and text analytics can be produced and shared in PDF or web-based reports with little effort and little cost. Not so along ago market research was limited to companies who could afford to employ professional research services to run focus groups and execute surveys.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Customer Surveys 100