Chris Koch
FEBRUARY 11, 2011
Most companies do not yet have closed-loop lead management processes supported by systems, for example. We need to connect the analytical dots. We need to use analytics to quantify and manage how fast we move prospects through the buying process and to increase loyalty and trust after they’ve bought from us.
Chris Koch
JULY 24, 2009
I’ve been working on a report for ITSMA clients this week about analytics and it got me thinking about the proverbial bigger picture of B2B marketing. We know from our research that we in marketing don’t do much with analytics—i.e., Even rarer is the ability to carry those analytics all the way through to a sale.
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Chris Koch
JULY 24, 2009
I’ve been working on a report for ITSMA clients this week about analytics and it got me thinking about the proverbial bigger picture of B2B marketing. We know from our research that we in marketing don’t do much with analytics—i.e., Even rarer is the ability to carry those analytics all the way through to a sale.
Chris Koch
JULY 31, 2009
In working with companies to develop lead management programs, Brian has found that the most successful companies have a CEO who does not try to parse marketing from sales and assign credit/blame to each. Get adult supervision. He or she emphasizes one revenue generating process that both groups contribute to.
Chris Koch
JANUARY 22, 2010
We need to believe that more engagement between our companies and the people we want to reach is a good thing that ultimately leads to sales—but down a long, narrow, winding path with a few jumps between cliffs thrown in there. In Google analytics , you can drill down by country—even by city—to see where your traffic comes from.
Chris Koch
JULY 31, 2009
In working with companies to develop lead management programs, Brian has found that the most successful companies have a CEO who does not try to parse marketing from sales and assign credit/blame to each. Get adult supervision. He or she emphasizes one revenue generating process that both groups contribute to. Tweet This Post.
Chris Koch
OCTOBER 22, 2010
We have fewer and fewer outlets to do the heavy lifting of thought leadership for us by featuring our subject matter experts in in-depth analytical articles. What is stopping your company from creating an automated lead management process? And finally, the trade press and general business media are dying. It just won’t scale.
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