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How To Create A B2B Marketing Plan (+ Free Tools Every B2B Marketer Needs)

Albacross

Are you using analytics to influence your marketing strategy? Next, closely tied to the idea of ROI is analytics. Yes, your analytics will help you determine your ROI, but it can do so much more than that. Analytics aside, also evaluate if you’re fully utilizing all your customer touch points. Direct mail.

article thumbnail

How To Create A B2B Marketing Plan (+ Free Tools Every B2B Marketer Needs)

Albacross

Are you using analytics to influence your marketing strategy? Next, closely tied to the idea of ROI is analytics. Yes, your analytics will help you determine your ROI, but it can do so much more than that. Analytics aside, also evaluate if you’re fully utilizing all your customer touch points. Direct mail.