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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

SazBean ( Social Network Analytics Measurement Social Media ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). Sales Leads Dynamics ( Cold Calling Consulting Network Effectiveness Contact Lead ). Hate Cold Calling? Sarah Worsham ( @sazbean ). Matthew Schwartz ( @mpsjourno ). April 30, 2010.

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33 (of the) Best Marketing Strategy Guides and Insights of 2010

Webbiquity

According to Holger Schulze, “major shifts are taking place in B2B marketing…buyers and decision makers don’t want to get interrupted by a product promo email or a cold call that likely doesn’t come at the exact time they have a specific problem the caller can help with. And today’s customers are busier than ever.

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Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

Cold Calling (17). Are You Afraid of Cold Calling? Stop Telling Me That Cold Calling is Dead , March 4, 2010. How to Choose a Social Media Listening Platform for B2B Marketing , March 18, 2010. March 10, 2010. Inside the Mind of the B2B Buyer – New Paths to Purchase , March 1, 2010.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us Among other stuff.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. BackType - BackType is a social media analytics company that helps companies measure their social engagement. Reddit - Reddit is similar to Digg.