Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. Partners can magnify your marketing efforts with their own by hosting local events, driving webinar registrations, or providing onsite training with customers. One way around this is to use product registration.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Top Rank Marketing

AUGUST 14, 2023

The list of speakers is a who’s who of B2B marketing including marketers from major B2B brands like Forrester as well as expert consultants like Ahava Leibtag. Or if you want to learn about ABM, why not learn from Jon Miller, a pioneer in the field of ABM as co-founder of both Marketo and Engagio and now CMO at Demandbase.

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

Vidyard

OCTOBER 19, 2016

Online video is changing the way businesses connect and communicate with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard. Prior to joining Forrester, Barber was the director of online video at IDG News Service, where he was a technology news journalist serving IDG’s global network of websites.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Online video is changing the way businesses connect and communicate with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. Marketing Operations and Technology consists of the following services: Lead capture and scoring Collecting and analyzing on-site analytics data Optimizing creative “look-and-feel” (e.g.,

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

NetLine

AUGUST 2, 2023

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. Promoting your webinars or virtual events is also crucial to increase registrations and attendees.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Lead Liaison

DECEMBER 26, 2018

According to Forrester , marketing events such as trade shows and conferences occupy the largest share of B2B marketing budgets at 14%. Does your solution integrate with my CRM, marketing automation platform, and/or analytics platform? Insidesales.com co nducted a study that found 35-50% of sales go to the vendor that responds first.

Enterprise Management 48

Enterprise Management Marketing Management Marketing Automation Services Lead Management 48