Marketing Insider Group

SEPTEMBER 17, 2020

If you’re not sure how to respond, you should work on that relationship — especially if you’re the CMO. . Now that we know what CEOs want from marketing, let’s move on to what conversations CMOs need to be having. I found myself thinking of what I would ask my CMO as a CEO. Who knows consumers more than CMOs do?

Marketing Agencies 2 340

Marketing Agencies 2 Paid Search Agency Advertising Agencies Enterprise Management 340

B2B Marketing Analytics

AUGUST 24, 2019

A few percentage points increase in email click-through rates or an increase in website traffic is considered a big achievement across marketing organizations these days. Across all our marketing analytics projects , we see that events are the biggest driver when it comes to deal acceleration and new pipeline creation.

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

Crimson Marketing

SEPTEMBER 26, 2014

Recent research on the efficacy of web and marketing analytics tools like Google Analytics for professional services marketers makes the lesson clear. Like blogging, search engine optimization, and social media, marketing analytics tools aren’t being utilized nearly as often by average growth firms. .

Analytics 100

Analytics Paid Search Agency Work Management Marketing Management 100

Marketing Insider Group

SEPTEMBER 9, 2020

As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Website Traffic. Analyze your website’s traffic (through tools like Google Analytics) to help measure your marketing performance. You also grow organic traffic, which is free.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Convince & Convert

OCTOBER 22, 2015

Andy Crestodina comes to us from Orbit Media in Chicago, a 15-year-old web design company, where he works with clients and serves as the CMO (Chief Marketing Officer). The Intersection of Web Design and Content Creation.

Design 142

Design Traffic Wikipedia Content 142

The Point

OCTOBER 29, 2014

Brian Kardon is a respected marketing thought leader, a “Top 10 Global CMO,” and a seasoned executive with a 20-year track record of success. HS) Brian, I was at Dreamforce in San Francisco earlier this month and it seemed like every other exhibitor was trumpeting “analytics”. Even Salesforce announced their own Analytics cloud.

Lead Ranking 100

Lead Ranking Analytics Lead Scoring Conversion 100

Brandwatch Marketing

OCTOBER 25, 2023

As Chevrolet’s CMO Tim Mahoney states , “Manchester United provides us with a global stage, including here in the U.S. Look at website traffic Measuring your website traffic over time can reveal insights into brand awareness, but it’s important you are looking in the right places. That’s rare.”

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Contently

NOVEMBER 12, 2020

Consider this: Organic search content drives two-thirds of traffic to brand sites, according to a study of customers using Contently analytics. Content teams often sit two or three levels below the CMO. A detrimental representation of their brand.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

Martech

AUGUST 21, 2023

search market share was 6.47% in July, per web analytics service StatCounter. StatCounter said its data takes traffic to and from Bing’s chat into account. Yusuf Mehdi, Microsoft’s corporate VP and consumer CMO, told WSJ the company’s internal data shows Bing taking market share from Google, but failed to provide any figures.

Search Marketing 72

Search Marketing Search Engine Marketing CMO PR 72

Marketing Insider Group

DECEMBER 30, 2019

Being a CMO is an increasingly challenging job. The role of the CMO has also had to change to keep up with the broadening definition of marketing. Today’s CMOs are marketers, of course. They need to be a data whizz and understand data and analytics, and they must also be creative and expert storytellers. Quick Takeaways.

CMO 145

CMO Sales Qualified Leads Forrester Organic Leads 145

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Marketing Insider Group

NOVEMBER 16, 2021

Jeff is now the CMO of Duck Creek Technologies and was a very charismatic and vocal proponent of ITSMA’s work and events – the perfect executive sponsor. Next-Generation Marketing Analytics will drive a “Brave New World of Marketing”. By my reckoning I have attended all but one of the ITSMA Marketing Vision events since.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Marketing Insider Group

JANUARY 16, 2020

Publishing blog posts 2 to 4 times per week provides the highest results in terms of both traffic and conversions. Web traffic. But first, content marketing strategists (and your CMO) need to understand the difference between themes and topics. Audience engagement. Search engine visibility. Lead generation and nurturing.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

NuSpark Consulting

SEPTEMBER 30, 2012

Here’s a recent CMO survey conducted by Duke University and commissioned by the American Marketing Association. . CMO’s are tracking social media by website visits and page views, then repeat visits, then the NUMBER of followers or friends, then conversion rate. You’ll need to track: . # of Conversion per Channel.

Social Media 100

Social Media Analytics Media Viral Marketing 100

Oktopost

SEPTEMBER 4, 2019

SimilarTech uses powerful internal algorithms and their data-sharing partnership with traffic and market intelligence site SimilarWeb to scan over 30 billion web pages per month. With extensive data on over 150 million keywords, AhRefs should be more than capable of growing your organic search traffic. Google Trends.

Budget Programs 81

Budget Programs Research Software CMO 81

Aberdeen

JUNE 9, 2017

At the same time, it is also the favored scapegoat, evidenced by the fact that average CMO tenures have consistently dropped , decreasing by six months in just two years. Guest Post by Martha Stuart, VP, Software Analytics, Revulytics. Supercharge Web Analytics. Let’s take a look at how. Here’s how it works.

Analytics 63

Analytics Enterprise Management Marketing Automation Services Work Management 63

Tomorrow People

OCTOBER 27, 2020

Website traffic, for instance, has exploded. As of this writing, inbound marketing champion Hubspot tracks total monthly volume traffic as having increased more than 30% compared to pre-COVID benchmarks. Social analytics. Web / mobile analytics. saying it will be customers’ top priority. " – The CMO Survey.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Martech

OCTOBER 13, 2023

Programmatic DOOH can also drive increased foot traffic and sales. Performance really matters for advertisers, so any time there are silos between media planning, media buying and measurement, we believe this undermines value creation for all parties involved,” said Jason Kunkel-de Cesero, AdQuick’s vice president, demand and analytics.

Advertising Agencies 118

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 118

Martech

SEPTEMBER 30, 2022

Schaub, a former tech CMO, led IDC’s CMO Advisory practice for nine years. This is replaced with the knowledge that markets do have patterns and these are semi-predictable, just as the traffic and weather are semi-predictable. In that time she advised hundreds of technology marketing leaders on management best practices.

Conference 91

Conference ROI Terms and Conditions Planning 91

Marketing Insider Group

NOVEMBER 23, 2023

I’ve put together a list of some of the most important content marketing questions marketers at all levels — from CMO to SEO intern — have today. With SEO and social media marketing, you can direct organic (and qualified) traffic to your brand’s website’s blogs or to other content. When did content marketing start?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Martech

JULY 29, 2021

“Think of your website as a 24/7/365 lead generation engine,” said Lynne Capozzi, CMO of digital experience powerhouse Acquia. “It Issues of traffic, measurement and analytics could speak to a larger audit of the tech stack. It sells while you sleep. Getting started on your relaunch.

Marketing Websites 111

Marketing Websites CMO Digital Transformation Conference 111

Oktopost

MAY 2, 2021

Driving traffic to your website or online store from YouTube also boosts your Google Search ranking. The essential features of this tool include being able to post to YouTube and track analytics directly from the app. . Allows you to pull analytics by tags, social platforms, users, etc.” YouTube Analytics.

Youtube 132

Youtube Budget Programs B2B Marketing SEO 132

Content Standard

JANUARY 21, 2016

I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. What Skyword’s New Google Analytics Integration Means for Your Content Strategy. What type of reporting could deliver that insight?

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Content Standard

JANUARY 21, 2016

I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. What Skyword’s New Google Analytics Integration Means for Your Content Strategy. What type of reporting could deliver that insight?

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

SmartBug Media

OCTOBER 5, 2023

A good KPI dashboard allows a CMO to quickly uncover actionable insights from the data and use those insights to make data-driven decisions that will move the company closer to set goals. This will include effectiveness metrics such as website traffic, engagement, and conversion rates connected to specific campaigns.

Webinar Metrics 59

Webinar Metrics Lead Ranking Marketing Qualified Leads Top of Funnel 59

Martech

OCTOBER 6, 2022

Harpreet Sandhawalia, director of digital product and analytics, comes with ten-plus years of experimentation experience and has been using Optimizely’s Web Experimentation product for six years (since before its acquisition by what was then Episerver). She ascribes the current depression in traffic to “news fatigue.”

Enterprise Management 89

Enterprise Management Work Management Marketing Management Digital Experience Platform 89

KoMarketing Associates

APRIL 7, 2021

We’ll talk about personas in a moment, but good old analytics can tell you a lot about how good your customer experience is. This is different than lead generation, where the goal is converting traffic. If visibility is what we want, it would make sense to employ one of the best channels of “free” traffic: SEO.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Envy

FEBRUARY 13, 2021

Anyone whose title begins with a C is C-level, like the CEO, CISO, CMO, and CTO. The Chief Technical Officer is often in charge of tech buying, sometimes with the CISO and CMO. For marketers, GA isn't Georgia, it's Google Analytics, and it's the first place you look to see what's happening with your website traffic.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Marketing Insider Group

MARCH 9, 2020

With today’s analytics programs available on both Google and most social media platforms, you can even identify new market segments to target. CMO, tear down that wall. If you are ready to get more traffic to your company’s website with quality content that’s consistently published, check out our Content Builder Service.

Marketing Budget Creation 267

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 267

KoMarketing Associates

SEPTEMBER 22, 2021

From the CMO Council Report: Only 12% of marketers believe they have high-performance content marketing engines that are strategically programmed to target the right audiences with relevant and persuasive content. . Of those, website traffic is used most often (90%). . Making Content Marketing Convert.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Martech

SEPTEMBER 16, 2022

Currently, content marketers measure success by looking at traffic, search rankings and leads. For example, customer journey analytics tools, such as Qualtrics, monitor every customer interaction with a company and analyze how each piece of the journey contributes to action, like a sale, conversion, or request for information.

Digital Asset Management 128

Digital Asset Management Paid Content Work Management Marketing Management 128

Buzz Marketing for Technology

MAY 15, 2013

The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. Placing the CMO in charge allows for the best of both worlds. More Traffic? No Contest.

eCommerce 100

eCommerce Multivariate analysis CMO Merchandising 100

Aberdeen

DECEMBER 27, 2018

Practitioners would choose an available stream of web hits, then determine which accounts’ traffic indicated a propensity for interest in a category of product or service. Predictive Analytics, often misunderstood as an alternative to buyer intent, commonly had the exact opposite problem. Strong in Data Science; weak in data.

Buyer Intent 40

Buyer Intent Intent Intent Signal Analytics 40

ClickZ

FEBRUARY 7, 2020

In the coming year and decade, voice search will change the nature of SEO, web traffic, competition, and brand strategies. Predictive analytics. The massive amount of data that fuels our analytics and strategies come with some significant safety risks. Prior to Workfront, Heidi was the CMO of Plex Systems, Inc.,

Paid Content 142

Paid Content Marketing AI Trends Paid Search Agency 142

Martech

APRIL 14, 2022

They take those analytical insights and turn them into words, pictures and messages that entice the customer to make the next click on that web site, text or email message. That means getting the most out of creative people, making sure they mesh well with their analytical counterparts. There really is no checklist, Easter said.

Creativity 110

Creativity Advertising Agencies Work Management Paid Search Agency 110

Sword and the Script | B2B

APRIL 23, 2024

Specifically, our survey found, revenue leaders are two to six times more likely to have advanced in-house capabilities such as data science and analytics, marketing automation, and account-based marketing. On average, the leaders are five times more likely to install technology serving these areas.”

Marketing Automation Services 73

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 73

Marketing Insider Group

APRIL 26, 2021

Use analytics to develop your marketing strategies before launching a new plan of attack. location data or online traffic patterns) to increase engagement and customer acquisition. As a CMO, having a solid creative background can also help you form stronger bonds with your team members.

Organization 355

Organization Planning Marketing Budget Terms and Conditions 355