Martech

AUGUST 28, 2023

When I talk to CMOs, they all know it, they all feel it.” Dig deeper: Data analytics: Your stack’s past and limitations Colosante said the skills shortage is because no one — neither the vendors nor the marketing organizations — is teaching people how to use the new technology. All this goes straight to the issue of governance.

Marketing Management 94

Marketing Management Paid Search Agency Marketing Automation Services Gartner 94

Vidyard

SEPTEMBER 5, 2018

HubSpot Video a new solution powered by Vidyard enables marketing, sales and service teams to easily create, share and track personalized and interactive videos directly within the HubSpot growth platform BOSTON, Sept. We’re solving these challenges today and are thrilled to partner with HubSpot because they share in this vision.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Hubspot 65

Marketing Insider Group

NOVEMBER 9, 2020

The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. To look at where the money’s going, the CMO Spend Survey provides context. Image: CMO Spend Survey. billion in 2018 to $15.2 billion in 2019.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Vidyard

SEPTEMBER 5, 2018

HubSpot Video a new solution powered by Vidyard enables marketing, sales and service teams to easily create, share and track personalized and interactive videos directly within the HubSpot growth platform BOSTON, Sept. It’s an important partnership that will bring immediate value to the HubSpot community.”

Enterprise Management 59

Enterprise Management Work Management Marketing Management Hubspot 59

Marketing Insider Group

NOVEMBER 16, 2021

Jeff is now the CMO of Duck Creek Technologies and was a very charismatic and vocal proponent of ITSMA’s work and events – the perfect executive sponsor. Next-Generation Marketing Analytics will drive a “Brave New World of Marketing”. Queue the band led by the fabulous Paul Shaffer , and let’s get started!

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Golden Spiral

APRIL 1, 2022

The average tenure for a CMO has fallen further, to just 40 months , the shortest in the C-Suite. The Changing Role of the CMO. The Data-Driven CMO. The second change propelling a new world order for B2B sales and marketing is the dawn of the digital CMO. A robust CMO MarTech Stack usually includes: Content marketing.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

SmartBug Media

AUGUST 16, 2023

So I’ve picked out six sessions and expanded on what they’re about, why they’re important, and how they can benefit customer success leaders, CMO, culture leaders, and others. The presenters will also cover how reporting and automation within HubSpot optimize workflow and results. What else do I need to know? 6, from 2:15-3 p.m.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Search Agency Zoominfo Advertising Agencies 52

SmartBug Media

OCTOBER 5, 2023

A good KPI dashboard allows a CMO to quickly uncover actionable insights from the data and use those insights to make data-driven decisions that will move the company closer to set goals. If you are using HubSpot for your inbound efforts, take a look at this blog post to find out how to do this in HubSpot.

Webinar Metrics 59

Webinar Metrics Lead Ranking Marketing Qualified Leads Top of Funnel 59

SmartBug Media

SEPTEMBER 25, 2023

Preparing for a marketing presentation for your Board of Directors is an important part of being a successful Chief Marketing Officer (CMO)—particularly in a year when, across multiple industries, marketing needs to showcase their return on investment. Tell a data story with the right visuals.

Allocation 64

Allocation Sales Qualified Leads CMO Marketing Budget 64

Tomorrow People

OCTOBER 27, 2020

As of this writing, inbound marketing champion Hubspot tracks total monthly volume traffic as having increased more than 30% compared to pre-COVID benchmarks. Social analytics. Web / mobile analytics. saying it will be customers’ top priority. " – The CMO Survey. Website traffic, for instance, has exploded.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Martech

SEPTEMBER 16, 2022

For example, customer journey analytics tools, such as Qualtrics, monitor every customer interaction with a company and analyze how each piece of the journey contributes to action, like a sale, conversion, or request for information. Of course, there are tech tools that help with this. a sale, new customer, conversion, etc.). billion by 2023.

Digital Asset Management 128

Digital Asset Management Paid Content Work Management Marketing Management 128

chiefmartech

AUGUST 16, 2023

The rates at which CRMs, email platforms, analytics/BI, and other attribution and performance tools were replaced have been cut by more than half. One related data point from Gartner’s latest CMO Spend and Strategy Survey reports that the majority of CMOs are under pressure to cut martech spend.

Budget Programs 84

Budget Programs Work Management Marketing Management Paid Search Agency 84

KoMarketing Associates

SEPTEMBER 22, 2021

From the HubSpot Report: About 65% of marketers report that video is their primary form of media used within their content marketing strategy in 2021. So the question becomes, how can content marketers communicate to sales so that they know what content to use and where and when to use it? State of Marketing Report 2021.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Webbiquity

FEBRUARY 2, 2016

The CMO Survey ). Less than 30% of small businesses use Web site analytics, call tracking, or coupon codes. CMOs plan to increase their spending on digital marketing in general by 14.7% The CMO Survey ). Less than 8% of total B2B product sales are closed directly through the Internet, versus 15% for B2C products. (

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

Heinz Marketing

AUGUST 28, 2020

Account-based marketing (commonly referred to as ABM) is “a focused growth strategy in which marketing and sales collaborate to create personalized buying experiences for a mutually-identified set of high-value accounts” (source: Hubspot). This is where predictive analytics comes in. So, how do you actually do ABM?

Account Based Marketing 130

Account Based Marketing Ideal Customer Profiles ABM Sales Qualified Leads 130

Hubspot

JANUARY 7, 2013

So if you're curious about the qualities to look out for in an inbound marketing manager, and how to evaluate and interview your candidates, this post will give you my two cents as a CMO. Analytical means they like to measure what they do, and they make decisions based on data. Can you give me an example?”

CMO 28

CMO Hubspot Work Management Marketing Management 28

Martech Advisor

JANUARY 16, 2020

Considering how McDonald’s dropped the CMO title last year in favor of a dedicated SVP marketing technology, we're exploring such moves in martech. ” This makes analytics a key skill for marketing technologists in 2020. “Marketers report using marketing analytics to make decisions only 39.3% of the time.

Planning 93

Planning Enterprise Management Paid Search Agency CMO 93

Martech

JANUARY 3, 2022

Most marketing operations departments report to the CMO, with the CEO coming in second, according to The State of the MarketingOps Professional”, which was jointly published by HubSpot and MoPros. Build analytical models and perform data science analysis 21.1% What does marketing operations do?

Digital Asset Management 117

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 117

Metadata

OCTOBER 19, 2022

Google Analytics integration, Custom Attribution, and KPIs. Additionally, Google Analytics data is now in the Metadata platform. Google Analytics goals can now be shown in Metadata against campaign experiments, giving marketers a clearer picture of website behavior and brand awareness. .

B2B Marketing 52

B2B Marketing Demand Marketing Analytics Tools Paid Search Agency 52

Hubspot

JANUARY 6, 2020

From SEO and analytics to content and display, the marketing industry is one of the most rapidly changing landscapes this year — and 2020 will be no different. In a 2018 global survey of more than 700 business executives by HBR's Analytic Services, 93% of respondents said their organizations placed a priority on hosting events.

Marketing AI 90

Marketing AI Lead Ranking Work Management Marketing Management 90

Hubspot

MAY 30, 2023

Others, like Darryl Praill, CMO at Agorapulse , disagree. “AI, HubSpot Content Assistant Explore HubsSpot’s AI Content Assistant Price : Free with additional features for premium HubSpot accounts. Best for : All sizes of businesses, individuals, sales enablement, and HubSpot users. What we like : Regie.ai

Generation 69

Generation Lead Ranking Enterprise Management User-Generated Content 69

6sense

NOVEMBER 9, 2021

At one point Friday morning, one of our CMO Coffee Talk regulars started a Beautiful Mind -esque soliloquy on what the “perfect” marketing automation platform would include – features, integrations, etc. If you are a B2B CMO or head of marketing we’d love to have you join this amazing group as well.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Marketing Analytics Tools Lead Ranking 48

Hubspot

JANUARY 15, 2015

Analytics can be a huge opportunity for both the growth of your business and of your career. According to a recent CMO Survey , CMOs report they spend 8% of their marketing budgets on marketing analytics, and spending on marketing analytics is expected to increase 60% by 2015. Analytics Daily'

Analytics 28

Analytics Landing Pages CMO Lead Nurturing 28

Vidyard

JUNE 30, 2021

Through its global video hosting and analytics platform, Vidyard empowers companies like LinkedIn, Zycus, League, Stanley Black & Decker, and others to transform their approach to marketing, sales, and corporate communications. Learn more about our work, our culture and our vision at mediaonecreative.ca

Video Marketing 65

Video Marketing Paid Search Agency Business Broadcasting 65

Envy

JANUARY 28, 2018

B2B marketing has also caught the artificial intelligence bug, with discussions of how AI will transform consumer behavior, marketing, advertising and analytics in the near future. For B2B marketers this meant utilizing a host of affordable and easy-to-use advanced data analytics tools. Marketing Automation.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

SmartBug Media

SEPTEMBER 25, 2019

Mike Volpe, CMO of HubSpot, described well what works for brand image when he said, ”Don’t interrupt what your buyers want to consume— be what they want to consume.”. Monitoring your brand through analytics allows you to react to negative brand performance and repeat what’s successful. Buyer personas and journey. Social media.

Inbound Marketing 89

Inbound Marketing Budget Programs SEM Tools 89

KoMarketing Associates

AUGUST 19, 2013

Mike Volpe (HubSpot) - CMO @HubSpot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC. Eric Wittlake (Babcock & Jenkins) - A digital and B2B marketer with a background in analytics and online media.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

B2B Marketing Traction

NOVEMBER 25, 2013

There are many analytic applications that you can use to track the technical details of your online presence. The most commonly used is Google Analytics. With Google Analytics, you can measure traffic to your site, the source of the traffic, the exact traffic patterns, and more. VP and CMO for Managed Service Provider Continuum.

Conversion 100

Conversion B2B Marketing Marketing Analytics Tools Lead Scoring 100

Hubspot

DECEMBER 30, 2013

It’s an understatement to call a CMO’s role exciting. Digital CMOs are left-brain-meets-right-brain growth engines for their organizations. They sit at the intersection of social, mobile, and analytics, and they’re not afraid to venture into new territory. The digital CMO needs to evolve into an inbound CMO.

CMO 28

CMO Sales Management Cost per Lead Peer-to-peer 28

Biznology

JANUARY 14, 2013

The average tenure of a CMO has increased from 23.6 Perhaps, companies are finally appreciating the business impact a CMO has. With all of the data out there now, many expect greater accountability from CMOs to demonstrate strong analytic skills and the ability to measure return on investment (ROI). How are CMOs doing?

Stats 80

Stats ROI CMO Forrester 80

Convince & Convert

AUGUST 13, 2015

When analytics revealed that 16% of their website visitors were clicking the social content, FINIS realized that this form of on-demand social proof was just what they needed. Ruth Papazian, CMO and head of business development at HD Vest, discussed in a webinar how their content sharing strategy landed a $1,000,000 deal for one advisor.

Marketing Management 160

Marketing Management Content Marketing Marketing Automation Services Distribution 160

Hubspot

FEBRUARY 24, 2015

And, until recently , the average CMO was destined for a much shorter than average tenure. CMOs now wield more power, and CEOs are increasingly looking to them to provide strategic input, according to recent research from IBM. At the helm of this data-driven marketing initiative is the CMO. 2) Be Customer-Centric.

CMO 28

CMO Multi-Channel Forrester Enterprise Management 28

PureB2B

MAY 13, 2022

Luckily, according to Hubspot research , 2022 has seen marketing budgets increase by around 80%. First, look at the analytics of each campaign you’ve done and create a through line of incremental, impactful results. You can then share those with your CMO, or any other C-suite person you meet with, in conversation.

Work Management 62

Work Management Allocation B2B Marketing Marketing Management 62

Heinz Marketing

JANUARY 14, 2021

In a HubSpot marketing predictions article , they mentioned the importance of capitalizing on change. John Graff, CMO at Sonim, says “It’s a great time for marketers to further embrace change, and be the stewards of helping their companies grow and share in 2021!”. Capitalize on change.

Marketing AI 140

Marketing AI Trends B2B Marketing Account Based Marketing 140

KoMarketing Associates

APRIL 7, 2021

We’ll talk about personas in a moment, but good old analytics can tell you a lot about how good your customer experience is. HubSpot says “44% of marketers say ‘Better measure the ROI of our demand generation initiatives’ is their top priority for 2021.”. The question is, of course, how do you optimize the customer experience?

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

SnapApp

MARCH 10, 2015

Here are our recommendations for really valuable reads for modern marketers in the past week: MarketingProfs: The State of B2B Digital Marketing Analytics. MarketingProfs reports on a recent study released by Regalix on how senior B2B marketing executives (mostly in the tech industry) think about analytics.

CMO 48

CMO Marketo Social Networks Social Media 48

Hubspot

MARCH 8, 2012

The trouble is, when most marketers hear the word 'analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc. Enter marketing analytics. The Difference Between Web Analytics and Marketing Analytics.

Analytics 28

Analytics Marketing Analytics Tools Lead Ranking Marketing Management 28