Analytics CMO Forrester Purchase Touchpoints 
Allocadia
JUNE 7, 2019
In the fall, we announced new dashboards with key analytics into marketing performance. These dashboards are a follow-on these analytics, and part of our mission to help customers gain visibility and make better marketing decisions. According to Forrester , B2B marketing executives are not in denial.
Allocadia
APRIL 16, 2019
In the fall, we announced new dashboards with key analytics into marketing performance. These dashboards are a follow-on these analytics, and part of our mission to help customers gain visibility and make better marketing decisions. According to Forrester , B2B marketing executives are not in denial.
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Adobe Experience Cloud Blog
AUGUST 18, 2016
On average, smartphone owners spend two hours a day accessing apps and websites on their phone and pick up or glance at their phones 150-200 times a day, according to Forrester Research’s 2015 report, “Vendor Landscape: Mobile Engagement Automation Solution.” Mobile is dominating your buyers’ mindshare.
LeadsRX
JULY 19, 2021
Study after study, survey after survey all reveal an overwhelming frustration by enterprise marketers that the data from marketing analytics is just not reliable. Source: Gartner Marketing Data and Analytics Survey 2020, September 2020 (400 marketers surveyed). Poor Data Quality. Getting Lost in Data.
Porch Group Media
JUNE 29, 2021
They may find something online and then head into the store to make the purchase. Or conversely, they may be at a brick-and-mortar location, see an article of clothing they like but not in the correct size, and then pull out a tablet to check inventory and make the purchase. Adobe Analytics , 2020). The CMO Club ).
Martech Advisor
MARCH 18, 2020
We found that 93% of consumers agree it’s important that every interaction they have with a brand is excellent, whenever or wherever they happen in the decision to purchase from a brand, while 87% of consumers think it’s important to purchase from brands that understand “the real” them. percent), email (5.9
PathFactory
OCTOBER 20, 2021
The marketing analytics solutions commonly in use at most companies simply aren’t equipped to do this without a superhuman amount of manual intervention. Ideation: Marketers can build and execute a unified content strategy across all channels and touchpoints. Can’t I use my CMS to tag my content, like I’ve always done?
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