Remove Analytics Remove CMO Remove Forrester Remove Purchase
article thumbnail

Webinars as a Pipeline Accelerator for B2B Marketing Featuring Forrester Research & Hubilo

Top Rank Marketing

Recently, I learned of a new study about webinars during the MarketingProfs B2B Forum that was commissioned by webinar software provider Hubilo and conducted by Forrester. The struggle to quantify impact reveals an opportunity for more sophisticated tracking and analytics.

article thumbnail

CMO Spend in the Current Economic Climate and Plans for 2021

Porch Group Media

In other research by Forrester , forecasts were not quite so optimistic. Forrester’s report outlines three possible recovery scenarios for marketers: A late-2020 recovery, a mid-2021 recovery and a late-2021 recovery. in February, with CMOs prioritizing the use of social media to build their brand and retain customers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon

The Point

Brian Kardon is a respected marketing thought leader, a “Top 10 Global CMO,” and a seasoned executive with a 20-year track record of success. HS) Brian, I was at Dreamforce in San Francisco earlier this month and it seemed like every other exhibitor was trumpeting “analytics”. Even Salesforce announced their own Analytics cloud.

article thumbnail

Getting ahead in marketing: Data as the new oil

ClickZ

30-second summary: Many marketers are disappointed with the results of their data analytics. According to the Gartner Marketing Data and Analytics Survey 2020, 54% of senior level marketers believe marketing analytics hasn’t had the influence expected. Iris Meijer is the CMO of Vodafone Business. Looking beyond digital.

article thumbnail

Does More Martech Mean Fewer Brand Fans?

Marketing Insider Group

That might sound obvious, but it evidently isn’t to some CMOs: By overly relying on martech, they’re creating an expensive — and unremarkable — brand experience. According to research from Forrester , CMOs are spending more on tech than any other C-suite members. The Case for Purposeful Branding.

article thumbnail

Interview with Cory Munchbach

Onalytica B2B

Prior to joining BlueConic, Cory was an analyst on the customer insights practice at Forrester Research, covering the intersection of marketing strategy and technology and an expert in the marketing technology landscape. I have to admit that it was almost completely by accident!

article thumbnail

How Planful uses customer intent to speed up the B2B buying cycle 

Martech

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. At the time, Host Analytics, now Planful, had focused all its energy on one reviews platform, G2. He knew about their robust reviews program which was initially why he reached out as Planful’s new CMO. A different kind of B2B buyer.