16 Enigmatic Business Blogging and Other Marketing Stats
Webbiquity
MARCH 15, 2016
As noted below, just 29% of CMOs say they can quantitatively prove the long-term impact of marketing on the business. But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. The CMO Survey ). The CMO Survey ).
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