Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI.

Social Media 117

Social Media Media Webinar Metrics Forrester 117

ViewPoint

MARCH 6, 2012

Overall, it requires an understanding of the purchase process from the buyer's point of view. Once CMOs have undertaken the research necessary to understand their target buyers, they need to socialize the findings throughout the organization so a truly customer-centric understanding and approach can take hold.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Marketing Insider Group

FEBRUARY 5, 2024

Adobe) 80% of consumers are more inclined to purchase from companies offering personalized experiences. Ahrefs) In the US, 53% of people research products using search engines before making a purchase. Voicebot) Marketing Analytics Stats Only 1.9% MarketingEvolution) 76% of marketing leaders base decisions on data analytics.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Ambal's Amusings

NOVEMBER 12, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! This is due to expanded self-education via the vast amount of information online, more people involved in the buying process and the resulting increase in time it takes to gain consensus to get to complex purchase decisions. Ardath Albee's Tip.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100