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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Adobe) 80% of consumers are more inclined to purchase from companies offering personalized experiences. Ahrefs) In the US, 53% of people research products using search engines before making a purchase. Voicebot) Marketing Analytics Stats Only 1.9% MarketingEvolution) 76% of marketing leaders base decisions on data analytics.

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50 Statistics on the Latest Marketing Trends and Strategies

Porch Group Media

Ecommerce customers who received multiple abandoned shopping cart emails are 2.4 times more likely to complete the purchase than those who receive only one follow up email. 50% of shoppers expect that they will be able to make a purchase online and pick up in-store. Source: Forrester). Source: The CMO Club).

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CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

The reason for this is simple: These customers are more often than not brand loyalists and willing to persuade others to become regular brand purchasers if they’re kept happy and engaged consistently in every single place they are interactive with brands. But the task of keeping brands happy and engaged beyond one big “win” isn’t easy.

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Insights Drive Better Customer Experience

Marketing Insider Group

During this time, Forrester found that those companies who performed poorest in the Customer Experience Index also performed poorest in terms of stock performance. I see real-time analytics as being a major driving force to deliver the level of personalisation and relevance that typifies great customer experiences.

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Sales and Marketing Alignment: 45 Experts Explain How To Connect The Dots

SnapApp

Companies that have adapted to this change are seeing real bottom line benefits: Aligned organizations achieved an average of 32% annual revenue growth while less aligned companies reported an average 7% decline in revenue – Forrester Research. Triblio | CMO. . . Orbit Media | CMO. . . Phizzle | CMO. . .

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33 Stats That Paint a Picture of the Future of Marketing

Hubspot

HubSpot CMO Mike Volpe, when sharing his story on how he came to be HubSpot's fifth employee, says the problem he faced as a marketer was finding an integrated marketing software solution that allowed him to see how his various marketing efforts impacted his website and revenue. Source: Forrester ) Tweet This Stat!

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Integrate Social Networks with your Corporate Website with ‘Social Sign On’

Online Marketing Institute

While Social Sign On may be key for upper funnel activity, don’t expect it to fully replace credit card registrations as ecommerce may still require a registration page to collect credit cards, shipping addresses, and other detailed information. you turn your customers into company/brand ambassadors.