Tony Zambito

NOVEMBER 22, 2015

According to recent surveys by PWC, Forrester, IBM , and McKinsey, disruptive trends in customer and buying behaviors are expected to continue over the next five years. New digital technologies are bombarding the C-Suite with promises of data-driven analytics. by Yarden Gilboa. The yield on these promises, thus far, has been lacking.

Buyer Personas 100

Buyer Personas Lead Ranking Buy Research 100

Ambal's Amusings

NOVEMBER 12, 2010

This is due to expanded self-education via the vast amount of information online, more people involved in the buying process and the resulting increase in time it takes to gain consensus to get to complex purchase decisions. Forester Blog for Interactive Marketing Professionals. Laura Patterson's book Marketing Metrics in Action.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

FEBRUARY 23, 2012

Eric’s Social Media Stat of the Week: Customers Independently Complete 60% of the Purchasing Decision Process Before They Contact a Sales Rep. An oldie in the sense that it’s from I think August 2011, but it’s from a B2B marketing. We do monthly reporting, and I very much value the analytics side of thing.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118