B2B Marketing Traction

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7 Must-Have Skills for Today’s CMO

B2B Marketing Traction

The role of the CMO has changed dramatically in the last six years as companies struggle with new buying paradigms and increased competition. I met with several marketing professionals last night to discuss a pending CMO search. I put this as the central quality for CMOs, applicable to all situations. Analytical.

CMO 100
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CMO Influence Rises But Most Are Still Not Social Media Ready

B2B Marketing Traction

The study also shows a correlation between CMOs who have adopted digital marketing and higher financial performance of their organizations. It seems that awareness of the importance of social media and digital marketing has increased, but taking action to implement digital marketing programs with analytics and social media has not.

CMO 100
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Why CMOs and CIOs Are Different and How to Bridge the Gap

B2B Marketing Traction

I am a CMO who has worked with CIOs my entire career. I read a a report on the most recent Global C-Suite Study by IBM that recommends Chief Marketing Officers (CMOs) establish close working relationships with Chief Information Officers (CIOs). CMOs have been visible, recognized for creativity and change.

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Does Your B2B Marketing Consultant Have an Agenda?

B2B Marketing Traction

Today’s marketer needs a business agenda that outlines business goals and objectives and includes a discussion of marketing analytics and results. Plus, a lot of people want to talk about what’s fun, and the hard numbers you get in marketing analytics results reports are not always fun!

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B2B Marketing: How to Measure Online Conversions

B2B Marketing Traction

There are many analytic applications that you can use to track the technical details of your online presence. The most commonly used is Google Analytics. With Google Analytics, you can measure traffic to your site, the source of the traffic, the exact traffic patterns, and more. VP and CMO for Managed Service Provider Continuum.

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Marketing’s Perfect Storm: Copywriting, Optimization & Technology

B2B Marketing Traction

Today as a CMO, marketing consultant or agency, you need to understand and use technology. Our lead marketing consultant and CMO for Hire, Jen Beever, came from the software industry in 1997 to start New Incite. It’s constantly changing, including the shift from SEO (search engine optimization) to SMO (social media optimization).

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Is Marketing Staffing Going the Way of IT?

B2B Marketing Traction

Your website and Pay Per Click (PPC) ad campaigns need someone who knows Google and other web analytics. New Incite provides outsource marketing strategic direction and management with its CMO for Hire services. You may need someone to create videos for your business. Have you been outsourcing more of your marketing?