Single Grain

JUNE 14, 2023

Dive Deeper: Multi-Channel PPC Advertising Case Study: Boosting Your ROI What Are the Types of PPC Advertising? CTR (clickthrough rate): the percentage of people who click on your ad after seeing it. CPC (cost per click): the amount you pay for each click on your ad. What is the best way to increase click-through rates?

ROAS 52

ROAS Paid Content PPC Cost Per Click 52

Outbrain

NOVEMBER 2, 2020

In any given month, you’re likely running several complex, paid media campaigns on an ever-growing number of channels, comprising multiple ad formats, ad objectives, content elements and targeting tactics. Some of these campaigns are likely organized into multi-touch funnels that span multiple platforms.

Paid Search Agency 26

Paid Search Agency Optimization Multi-Touch Attribution Ads 26

Convert

JANUARY 31, 2022

I dug deep and pulled out the best of them, sorted by what’s relevant to you; by industry or by channel. All the A/B testing examples below are split into different categories based on the industries they served and the channels they ran on. Vancouver 2010 Olympic Store: Single Page vs Multi-Step Checkout.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Hubspot

MARCH 17, 2014

Email as a marketing channel isn’t going anywhere anytime soon. This suggests that if you hope to improve your clickthrough rates or increase your conversion rates, using a personalized email message could be one of the best avenues to explore. Email & Analytics Integration. Send emails based on social media insights.

Email Campaigns 28

Email Campaigns Email Marketing Campaigns RSS 28

Brandpoint

JUNE 24, 2021

A reputable resource for all things content marketing, the Content Marketing Institute is “the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling.” CTR: Clickthrough Rate.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Hubspot

MARCH 10, 2016

2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics? 15) Clickthrough Rate (CTR). Today, marketers want to measure the ROI on every tactic and channel they use.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Convert

AUGUST 1, 2022

Bring that report into a board meeting and you’ll have the room buzzing with excitement — the kind that comes from discovering another “acquisition channel” aka CRO. Fundraising, macroeconomic trends, shifting of acquisition channels – all of these can be massive confounding factors. HiPPO = Highest Paid Person with an Opinion].

Budget Programs 105

Budget Programs Lead Ranking Click Rate Work Management 105