Remove Analytics Remove Clickthrough Remove Lead Capture Remove Linkedin
article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

It signals brand awareness, and is a much better leading indicator than total traffic. Common tool used: Google Analytics . . . #2: 2: Marketing Qualified Leads (MQLs). . These are the warm leads. Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Email open and clickthrough rates.

article thumbnail

The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

Hubspot

According to a recent study by Outbrain , the average clickthrough rate on headlines in their distribution network with negative superlatives was 69% higher than that of their positive counterparts. Bonus: If you''re a PRO user, use the lead capture forms. If you do have the lead capture feature, you should try enabling it.

article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics? 15) Clickthrough Rate (CTR). A conversion path is a series of website-based events that facilitate lead capture.