Hubspot

AUGUST 27, 2015

If someone's opted in to receive emails from your company, you're not sure how interested that person is in buying from you. Open and clickthrough rates, on the other hand, will give you a much better idea of their interest level. Should you dive into your analytics and run a few reports? Turn to the analytics.

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Leads 28

Hubspot

APRIL 23, 2018

But first, enter your website into HubSpot's Website Grader -- this will give you a general overview of your website's strengths so you can gauge your focus on each of the assessments that follow in this article. In some cases, these URLs are difficult for search engines to index and result in lower clickthrough rates from search results.

SEO 100

SEO Marketing Websites Conversion Landing Pages 100

Hubspot

SEPTEMBER 13, 2012

Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. 1) Put the Right Analytics in Place. At least, that's how a lot of marketers feel.

Work Management 28

Work Management Marketing Management Planning Clickthrough 28

Hubspot

SEPTEMBER 24, 2012

We've published some pretty specific content about best practices for tons of stuff -- landing page optimization , blog post structure , marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email. It could make your email seem more personal, improving clickthrough rates.

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

Hubspot

JANUARY 14, 2013

Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc. Experience using social media analytics tools and the ability to tweak social strategies based on findings. An analytical mind and interest in using data to optimize/ scale blog marketing strategies and tactics.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

OCTOBER 24, 2012

Time on Site: Keeping track of time on site using a web analytics tool like Google Analytics is a good way to get insight about whether people like consuming your content. Clickthrough Rates (CTR): There are several different types of clickthrough rates you can look at, but I would recommend two types in particular.

Marketing Websites 28

Marketing Websites Google Clickthrough CAN-SPAM 28

Hubspot

SEPTEMBER 9, 2013

When we user-test the website, we are typically trying to ascertain a few distinct things: Do users understand that HubSpot sells marketing software ? Where do users go to gather information about HubSpot? What information is missing for users to make an informed decision about the HubSpot software? Basic Analytics.

Product 28

Product Ad Building Work Management Case Studies 28

Hubspot

AUGUST 27, 2015

I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. You may have seen clickthrough rate (CTR) studies such as this one in the past, but they’re anecdotal at best because every website is different. This is typically 90 days.

Sales Qualified Leads 28

Sales Qualified Leads Lead Ranking Lead Scoring Keywords 28

Hubspot

AUGUST 16, 2013

While it may seem like this is just helping you get insanely personalized with your content, what it''s really doing is solving for like. We have analytics now, people! 5) Clickthrough Rate Benchmarks. I''ve been anxiously asked for clickthrough rate benchmark data at least once a month for years. 4) Comments.

Clickthrough 28

Clickthrough Planning Advertising Benchmark Blogger 28

Hubspot

AUGUST 24, 2016

My colleague, HubSpot Social Media Manager Marissa Breton , recommends that before stepping behind the helm of a brand’s Snapchat, users play with the Snapchat sharing and editing functionalities with a personal account. Keep up with HubSpot on Snapchat (@hubspotinc) to see what we're saying, too.). Source: Snapchat.

Press 28

Press Custom Publishing Social Media Clickthrough 28

Hubspot

FEBRUARY 19, 2013

In the early days of online marketing, tools like Google Analytics helped us understand our audience in aggregate. Web analytics fueled a revolution in marketing based on data, but it was marketing in aggregate. Lost on where to start delivering this kind of a personal marketing experience to your leads, prospects, and sales team?

Top of Funnel 28

Top of Funnel Marketing Funnels Marketing Automation Services Landing Pages 28

Hubspot

OCTOBER 27, 2016

In the offer redemption area, we can go a bit deeper and also calculate our CPA (cost per acquisition) for each person who redeems the offer. Since we host most of this on our website, we work with our web analytics team to track behavior of people coming from our Ads. 5) Don’t force new trends into your Ad strategy.

Facebook 28

Facebook Cost per Acquisition Advertisements Advertising 28

Hubspot

MARCH 22, 2013

How this works technically will depend on which ESP you're using -- if you're using HubSpot software, for instance, you can easily A/B test different elements of your emails , including subject lines, sender names, links, and body content. 2) Engagement Through Personalization. and a Smidge of Negativity.

Opt-out 28

Opt-out Email Marketing Opt-in Clickthrough 28

Hubspot

JUNE 1, 2015

To do this, dive into your website's analytics. HubSpot customers: You can use the Keyword App to brainstorm and track your keywords, too.). This means that you will have to either research the person to find additional contact information or only have the ability to tweet them when you publish your content. It’s simple.

Traffic 28

Traffic Outreach Content Tips 28

Hubspot

DECEMBER 31, 2012

Of course, these goals could pertain to your personal life, but what about some career and marketing-related goals , too? If you’re not sure where to begin, for starters, HubSpot would love to help! If you’re not sure where to begin, for starters, HubSpot would love to help! What marketing resolutions do you want to make?

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

JANUARY 29, 2015

Some of these ads got a clickthrough rate (CTR) of 0.8%, which is double what some industry experts suggest you should aim for. Sure, you can use your brand new content in your retargeting, but you should also dig into your analytics and figure out which pieces of content are most popular in terms of social shares and conversion rate.

Cost per Acquisition 28

Cost per Acquisition Campaigns Top of Funnel Advertising Funnels 28

Tomorrow People

MARCH 22, 2018

Maybe they communicate one idea well, or scoop up a high percentage of clickthroughs. If you start to think of that single action as one link in a chain of events, it’s a lot more insightful: that well-written idea may be hitting the visitor at the wrong moment, as Hubspot suggests. Simple site analytics aren’t enough).

Lead Generation 393

Lead Generation Top of Funnel Lead Ranking Marketing Qualified Leads 393

Hubspot

JUNE 30, 2020

For a quick and easy solution to your reporting woes, click here to download HubSpot's Free Social Media Reporting Template. You can also use a social media report to report on campaign-level analytics. HubSpot's free social media report template has pre-made slides for you to report on all of your predominant social media metrics.

Social Media 93

Social Media Template Media Contingency Planning 93

Hubspot

DECEMBER 14, 2012

1) Email clickthrough rates dropped to 4.4% 7) The average clickthrough rate for triggered emails is more than double the rate for mass emails. 26) Personalized subject lines are 22.2% However, personalized emails had a clickthrough rate 16.5% Source: Litmus Email Analytics, 2012 ) Tweet This Stat.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Hubspot

FEBRUARY 28, 2014

Is it your in-depth knowledge of analytics? Once you have a list of your results, choose the best four or five and turn these into bullet points like these: Drove 37% improvement in newsletter clickthrough rates by rewriting sales copy. To develop your own value proposition, think about what separates you from other digital marketers.

Work Management 28

Work Management Paid Search Agency Marketing Management Clickthrough 28

Hubspot

DECEMBER 19, 2012

Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office. Where many SEO strategies fall short is in the keywords they target, because the person doing the research is an expert in their particular field. 12) Close more sales.

Social Media 28

Social Media Top of Funnel Media Webinar Metrics 28

Tomorrow People

JANUARY 7, 2021

Think of your website in terms of processes and customer journey, get obsessed with analytics, and keep things fresh. Maybe they communicate one idea well, or scoop up a high percentage of clickthroughs. As Hubspot suggests, that well-written idea may be hitting the visitor at the wrong moment.

Lead Generation 156

Lead Generation Lead Ranking Marketing Qualified Leads Sales Qualified Leads 156

Hubspot

OCTOBER 19, 2012

Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. 11) Do NOT get personal. Or, frankly, even your community manager's personality. But don't discount the tremendous SEO value in Google+.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

JANUARY 7, 2013

If you use a content manager -- like HubSpot or WordPress, for example -- you can easily create a site from scratch and customize it without touching any code. Personalize and target your content. It’s the same thing if all you’re doing to personalize your emails is including a subject line that says “Hey, John.” Keep it simple.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Hubspot

JULY 10, 2019

Email deliverability is covered extensively in HubSpot's free email marketing certification course , so check that out to learn more.). Instead of using disruptive tactics like all caps to get people's attention, try personalizing your emails, establishing relevancy, and using catchy and delightful language. Don't yell at people.

Deliverability 69

Deliverability CAN-SPAM Tips Lead Ranking 69

Hubspot

MAY 6, 2021

Engaging with customers is increasingly about personalization and instant gratification. Save time with HubSpot's Marketing Automation Software. Just like the engagement stage, personalization is the key to conversion. The average email clickthrough rate (CTR) is 18%, which means a lot of messages go unopened and ignored.

Top of Funnel 101

Top of Funnel Work Management Paid Search Agency Marketing Management 101

Hubspot

FEBRUARY 26, 2018

Other things you might test include email subject lines, sender names, and different ways to personalize your emails. If you're a HubSpot Enterprise customer conducting an A/B test on an email , for example, HubSpot will automatically split traffic to your variations so that each variation gets a random sampling of visitors.

Clickthrough 101

Clickthrough Sample Multivariate analysis Landing Pages 101

Hubspot

MAY 17, 2021

Ashley Riordan, growth marketing manager at HubSpot says nowadays, users expect more. When you think about your own inbox – work or personal – the amount of emails we get in a day is a lot," said Riordan. Perhaps your clickthrough or open rate is low, and you want to encourage your subscribers to participate.

Webinar Metrics 99

Webinar Metrics Examples Tips Ad Exchange 99

Optinmonster

NOVEMBER 22, 2023

Write Like a Person 5. Personalize Your Email Copy 13. With personal emails, the preview text is pulled from the first line of the email body. Write Like a Person Talking to Another Person If you really want readers to click, then you have to sound like a real person. Optimize Your Subject Lines 2.

Copywriting 103

Copywriting Email Marketing Planning Paid Search Agency 103

Hubspot

SEPTEMBER 16, 2015

But it doesn't make sense for every person on your team to track every single important metric individually. HubSpot customers: You can track and report on many of these metrics yourself using HubSpot's new Reporting Add-on.). If your open rate increases, your clickthrough rate is more likely to increase.

Top of Funnel 28

Top of Funnel Clickthrough Work Management Planning 28

Hubspot

JANUARY 24, 2013

To audit your content for on-page SEO, conduct a keyword analysis in which you do the following: Consult your analytics to review keyword performance. In some cases, these URLs are difficult for search engines to index and result in lower clickthrough rates from search results. This will largely depend on your individual business.

SEO 28

SEO Marketing Websites Conversion Landing Pages 28

Hubspot

MARCH 14, 2014

If you''re a HubSpot customer, you can get this information in Page Performance. 2) CTA Clickthrough Rates. After someone reads your content, you want that person to take the next step and click on your call-to-action (CTA). How to Improve Your CTA Clickthrough Rates. do you see a bump in your social analytics?

Clickthrough 28

Clickthrough Paid Search Agency Planning Landing Pages 28

Atomic Reach

APRIL 2, 2019

Emails with personalized message content receive a 5 percent increase in open rates when compared to non-personalized email content. This email received a staggering clickthrough rate of 40 percent. Mobile users check their email 3 times more than non-mobile users. Marketing automation plays a huge part in B2C email marketing.

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

Hubspot

MAY 1, 2015

I run a quiz building platform, and the person had asked, “How do I make one of these personality quizzes I see on Facebook?” However, when I hit that point of desperation, I decided to try writing a response “ How to Make a Personality Quiz." Look in Your Analytics and Keyword Tools. The result? Keep a List of Questions.

Clickthrough 28

Clickthrough Content Viral Marketing Long Tail Marketing 28

Hubspot

DECEMBER 5, 2012

Luckily, you can sniff them out with analytics. Using Analytics to Identify Rotten Lead Nurturing Workflows. Identify your poor performing campaigns by checking the following four metrics using your marketing analytics tools. Even an email with strong open rates can struggle with low clickthrough rates.

Lead Nurturing 28

Lead Nurturing Lead Ranking Sales Qualified Leads Marketing Qualified Leads 28

Hubspot

MAY 17, 2016

Other things you might test include email subject lines, sender names, and different ways to personalize your emails. If you're a HubSpot Enterprise customer conducting an A/B test on an email , for example, HubSpot will automatically split traffic to your variations so that each variation gets a random sampling of visitors.

Clickthrough 53

Clickthrough Multivariate analysis Sample Landing Pages 53

Hubspot

JANUARY 3, 2013

we think so, too, which is why we wanted to share with you the step-by-step thought process we follow at HubSpot in order to pick the perfect CTA for every one of our posts. For example, at HubSpot, one specific segment of marketers we target is nonprofit marketers. 6) Clickthrough & Conversion Rates.

Top of Funnel 28

Top of Funnel Clickthrough Sales Cycle Marketing Funnels 28