Hubspot

FEBRUARY 15, 2013

It'll help you strengthen your analytical tool belt, and run marketing programs that work smarter -- not harder -- for your business. The first few sets of metrics and measuring methods are to help you (you fearless marketer, you), stay ahead of your lead generation goals so you can have a solid month. 8) Leads Generated Per Offer.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Paid Content Work Management 28

Hubspot

AUGUST 25, 2014

As you work towards them, be sure to check your analytics continually and adjust where necessary. See which pages you can add spice up for search (without making them look spammy). Set up a landing page for a demo or consultation. Turn that into your "about us" page. Happy with your website? From referrals?

Inbound Marketing 28

Inbound Marketing Clickthrough Top of Funnel Paid Search Agency 28

Online Marketing Institute

DECEMBER 9, 2009

While B2C companies can reasonably expect to generate a purchase from a single site visit, the sales cycle for B2B companies is much longer. Including video demos, case studies and newsletters on a site can help B2B organizations build relationships with their audience. For B2B companies, getting found is just the beginning.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Brandpoint

JUNE 24, 2021

This metric determines how much it costs to capture and land a new customer. This Kissmetrics infographic gets into the nitty gritty of CLV, but the simplest calculation is to multiply the profit generated by a customer per year by the number of active years, then subtract the CAC. CTR: Clickthrough Rate. GA: Google Analytics.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Hubspot

JULY 11, 2014

If you want to dig deeper in any one subject, the course pages are chock-full of links to supplemental reading material. And as you go through your 100 days, remember to check your analytics regularly and make appropriate adjustments to help you reach your goals. Do you already have an demo, trial, or free quote?

Inbound Marketing 28

Inbound Marketing Buyer Personas Landing Pages Planning 28

Hubspot

MARCH 10, 2016

This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). 2) Analytics. Want to learn marketing analytics? Learn how to run A/B tests here.). Here a list of nine great sources to get you started.).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Convert

AUGUST 1, 2022

Or is experimentation the goal in and of itself, where the better you test, the more reliable insights you generate and your responsibility is to keep this wheel in motion, without negatively impacting existing experiences? Event tracking Browser/ Platform Time on page Transaction details Page load errors Screen resolution Exit page.

Budget Programs 105

Budget Programs Lead Ranking Click Rate Work Management 105