Martech

JANUARY 11, 2024

Register and attend “Power Up Your Marketing Programs with Google Analytics 4 and Salesforce Marketing Cloud,” presented by Salesforce. Click here to view more MarTech webinars. The post Power up your marketing programs with Google Analytics 4 appeared first on MarTech.

Marketing Analytics Tools 106

Marketing Analytics Tools Analytics Google Webinar Metrics 106

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

Marketing Analytics Tools 139

Marketing Analytics Tools Social Media Top of Funnel Analytics 139

Martech

OCTOBER 20, 2023

However, marketing analytics has evolved. This article tackles the growing power of predictive analytics, especially in the context of Google Analytics 4 (GA4). Redefining digital analytics: Moving beyond the ‘historical reporter’ role Are digital analytics experts like fortune tellers or historians?

Analytics 124

Analytics Marketing Analytics Tools Forecasting Budget Programs 124

Martech

FEBRUARY 19, 2024

Prompt What are some data analytic goals for an insurance marketing department? Answer Some data analytic goals for an insurance marketing department may include: 1. Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences. How has it been for you?

Acquisitions 95

Acquisitions Marketing Budget Analytics Allocation 95

DAGMAR Marketing

MARCH 29, 2023

Behind every click of a button lies powerful metrics you can leverage to improve your business and your website. That is, of course, if you know how to set up and track button clicks. Button click tracking enables you to create custom Google Analytics 4 events that deliver button track data to GA4.

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Google Analytics 52

Martech

NOVEMBER 15, 2023

Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the first time to anyone who was previously using the same setup with Universal Analytics 360. Why we care.

Marketing Analytics Tools 109

Marketing Analytics Tools Analytics Google SMS 109

SmartBrief - Marketing

MARCH 10, 2024

There are a host of elements that can be personalized via segmentation to maximize opens, reads and clicks. Use analytics tools to track your open rates, click-thru rates and unsubscribe rates. Lastly, benchmark your open/read and click-thru rate data against available industry information.

Newsletter 106

Newsletter Practices Analytics Optimization 106

Martech

OCTOBER 4, 2022

The arrival of Google Analytics 4 understandably has people nervous. It notifies you automatically about these via the Insights dashboard, within the Analytics platform. To see insights, go to the Analytics home page and scroll down to the Insights section. You can see the full details by clicking on the cards.

Marketing Analytics Tools 122

Marketing Analytics Tools Analytics Google Segmentation 122

BOP Design

FEBRUARY 27, 2023

Google Analytics is a very powerful tool that helps marketers and business owners understand their website users and activity across a B2B website. In fact, there are many different metrics that you can track through Google Analytics. But, what if the new Google Analytics GA4 isn’t quite cutting it for you?

Marketing Analytics Tools 99

Marketing Analytics Tools Analytics Google Privacy 99

Martech

OCTOBER 6, 2023

Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement. Collaboration empowers marketing operations to support and educate data science teams to advance marketing analytics within a data-driven framework.

Lead Ranking 135

Lead Ranking Analytics Multi-Touch Attribution Lead Scoring 135

Brandwatch Marketing

JULY 6, 2022

With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. But if you’re looking for a free Twitter analytics tool that can do more, this list will come in handy. That being said, let’s take a look at some of the best free Twitter analytics tools currently available.

Twitter 139

Twitter Analytics Tools Best Practices 139

Martech

OCTOBER 24, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4 (GA4). In the last post we discussed the GA4 Setup Assistant in Universal Analytics. To start tracking with GTM, click the arrow next to “Tag installation.”.

Marketing Analytics Tools 123

Marketing Analytics Tools Analytics Google Trigger Marketing 123

ClearVoice

FEBRUARY 2, 2024

Meanwhile, behind the curtain, in a dark corner of the stage, analytics has been waiting for its moment in the limelight. With recent advances in marketing data analysis, analytics is poised to steal the show. Analytics also gives you actionable data that can support a variety of intelligent content decisions. Not at all.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Contently

DECEMBER 15, 2022

Content marketers must step up their marketing data analytics approach to show how content delivers business results. First, marketing data analytics helps content marketers communicate the benefits of content to non-marketing peers. Step 1: Decide what you want to know from marketing data analytics.

Analytics 117

Analytics De-duplication Planning Peer-to-peer 117

TrustRadius Marketing

JUNE 20, 2022

Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy. Best Free Social Media Analytics Tools in 2022. Talkwalker specializes in social listening analytics.

Social Media 116

Social Media Analytics Work Management Media 116

Navigate the Channel

AUGUST 1, 2023

However, to maximize the effectiveness of email marketing, it’s essential to dive deeper into email analytics. Understanding the Importance of Email Analytics Email analytics offer valuable data and statistics that can provide a wealth of insights into the performance of your email marketing campaigns.

Analytics 65

Analytics Email Marketing Open Rate Click Rate 65

Unbounce

FEBRUARY 23, 2022

So when you’re in the market for a new book or pair of shoes, instead of clicking on a plain old text link to Amazon or eBay, you’ll see a product listing ad at the top of your search results. These ads are highly targeted and tailored to your search, and they allow you to click through to purchase a product directly.

Ads 115

Ads Optimization Product Mobile Advertising 115

Webbiquity

AUGUST 7, 2018

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Web Analytics Tools. Competitive Intelligence and Benchmarking Tools.

Marketing Analytics Tools 205

Marketing Analytics Tools Class Budget Programs Analytics 205

Martech

OCTOBER 9, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a multi-part guide to getting started with Google Analytics 4. Conversions and Events are some of the more complicated pieces in Google Analytics 4,” says Colleen Harris. In the Property column, click Data Streams > Web.

Marketing Analytics Tools 102

Marketing Analytics Tools Analytics Google Conversion 102

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Martech

OCTOBER 31, 2022

Release Notes for GA4 Make the switch to GA4 Introduction to Google Analytics 4. Google Analytics URL Builder — create a UTM tag on the page you are on UTM IO — Google Analytics URL Builder to bulk create UTM tags. Data Layer Building — Tracking the right clicks. Getting started with Google Analytics 4.

Marketing Analytics Tools 106

Marketing Analytics Tools Resources Analytics Google 106

Martech

OCTOBER 30, 2023

Join marketing analytics automation experts to learn how to impact the bottom line and prove your campaigns succeed Register and attend “Become a Data Champion By Mastering Marketing Analytics Automation,” presented by Altyrex. Click here to view more MarTech webinars.

Analytics 89

Analytics Automation Webinar Metrics Marketing & Strategy 89

Martech

OCTOBER 17, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. As we all know, Google is ending support for Universal Analytics (UA) next July and replacing it with GA4. Time to click the button. This is part 8.

Marketing Analytics Tools 106

Marketing Analytics Tools Analytics Google Tagging 106

Stevens & Tate

JULY 22, 2022

Website Redesign Analytic Tools You Should Use. The following are five analytic tools that can help guide your website redesign: 1. Google Analytics. Google Analytics is a free tool that provides a wealth of data about your website visitors. This data can help you understand what you need to improve.

Analytics 132

Analytics Marketing Websites Tools Marketing Analytics Tools 132

Martech

JANUARY 26, 2023

It’s easy to see why call analytics platforms have become an essential martech tool. Click here to download! Speech analytics How does the platform use AI or machine learning algorithms to analyze the content of phone conversations or chats? Phone numbers Do you offer both local and toll-free numbers? In your inbox.

Marketing Automation Services 116

Marketing Automation Services Enterprise Management Work Management Marketing Management 116

Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! The changes with Google Analytics 4.

Marketing Analytics Tools 124

Marketing Analytics Tools Marketing Attribution Analytics Google 124

ClearVoice

OCTOBER 27, 2023

For example, testing two different headlines to see which has a higher click-through rate. They come in various types: click heatmaps, move heatmaps, and scroll heatmaps. They provide data such as click-through rates, conversion rates, bounce rates, and user demographics. Need help improving your content conversion rates?

Multivariate analysis 52

Multivariate analysis Conversion Marketing Analytics Tools Marketing AI 52

Sprout Social

SEPTEMBER 15, 2020

Which is exactly why you need to know how to access and understand TikTok analytics. How to access TikTok analytics. When Instagram first launched built-in analytics on their platform, you could only access them by switching over to an Instagram business profile. How to get to your TikTok analytics. Tap Manage account.

Analytics 132

Analytics Viral Marketing Work Management Demographics 132

Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Martech

JANUARY 9, 2023

With the legacy version of Google Analytics retiring soon , we’ve entered the era of Google Analytics 4 (GA4). Google Analytics now has the ability to combine observed data and unobserved data. Our tracking and analytics tools are losing data as we know it — and we must adapt. Three examples are: Data-driven attribution.

Marketing Attribution 119

Marketing Attribution Marketing Analytics Tools Analytics Features 119

The Daily Egg

APRIL 29, 2020

Are you getting clicks but no conversions when buying traffic? Have you ever logged into Google Analytics on a Monday […]. Have you ever logged into Google Analytics on a Monday […]. The post Clicks But No Conversions? Something’s seriously broken. There’s good news, though. That’s a good strategy.

Traffic 144

Traffic Buy Conversion Marketing Analytics Tools 144

DAGMAR Marketing

NOVEMBER 17, 2021

Learn more about the differences between Local Services Ads, that use the pay-per-lead model, and pay-per-click. They can be displayed in several places such as at the top of search results, above organic results, and even above pay-per-click Google Ads. What are Pay-Per-Click Ads? What are Local Services Ads? Types of PPC Ads.

Work Management 105

Work Management Paid Search Agency Marketing Management Service 105

Martech

SEPTEMBER 19, 2022

The arrival of Google Analytics 4 has people understandably nervous. In Universal Analytics goals measure a completed activity. In Google Analytics 4 goals are now called conversions. The post Setting up goals: Getting started with Google Analytics 4 appeared first on MarTech. We’re here to help. Major engagements.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Paper 98

Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. Well, the answers are just a few clicks away. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important.

Youtube 141

Youtube Analytics Video Marketing Optimization 141

Martech

FEBRUARY 19, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Click here to download! What call analytics capabilities does our organization need?

Enterprise Management 102

Enterprise Management Work Management Marketing Management Analytics 102

Optinmonster

MARCH 11, 2021

Want to track your conversions using Google Analytics, but not sure where to start? Google Analytics can be intimidating if you are new to it, but it doesn’t have to be complicated. In this post, we’ll share how to track your conversions in Google Analytics, step-by-step. “Analytics.” Let’s dig in!

Marketing Analytics Tools 129

Marketing Analytics Tools Analytics Google Conversion 129