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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

It signals brand awareness, and is a much better leading indicator than total traffic. Common tool used: Google Analytics . . . #2: 2: Marketing Qualified Leads (MQLs). . These are the warm leads. The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . 5: Opportunities. .

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The Anatomy of an Effective SaaS Lead Generation Strategy

Single Grain

(On a general note, LTV should be not dramatically below an average, otherwise leads that you’re bringing are not a good match for your business.). What’s the churn rate? Churn rate is the amount of customers who stopped using your service over a set period of time (typically a month but you can also measure it per quarter).

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics? 14) Churn Rate. Churn rate is a significant metric primarily for recurring revenue companies.