Tomorrow People

MAY 30, 2022

As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers. Predictive analytics tools are often very useful tools for cross-selling and upselling, so if you don’t currently use one, you might consider adding it to your martech stack. Evolve your offering.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Valasys

FEBRUARY 20, 2020

Ranging from a crude heuristic to the use of complex predictive analytics techniques, the prediction model can possess varying levels of sophistication & accuracy. Let’s have a look at some of the key metrics that can be used by B2B brands to measure customer success: 1. NPS can be measured from a tool.

Lead Ranking 52

Lead Ranking Churn Rate Lead Scoring Work Management 52

Delivra

NOVEMBER 14, 2018

Forrester has predicted that spending on marketing automation will hit $25 billion by 2023 , signaling a 14% annual growth rate since 2017. That places marketing automation just behind analytics tools, email marketing-specific technology, and CMS as the top MarTech tools used by B2B marketers. Optimizing overall productivity.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation B2B Marketing 45

Hubspot

AUGUST 27, 2012

1) Failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers. Source: Forrester ) Tweet This Stat! 3) 75% of B2B companies do not measure or quantify social media engagement. Marketing Analytics and Integration. Social Media and Social Lead Nurturing.

Stats 28

Stats Allocation Marketing Automation Services Planning 28

TrustRadius Marketing

NOVEMBER 2, 2022

Built on a single database, ADP Workforce Now features Human Resource Management, Payroll, Benefits, Talent Management, Time & Labor Management, Learning and Analytics, and Return to Office capabilities. Get a better understanding of what customers want with analytics and gather those insights into customizable reports.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Built on a single database, ADP Workforce Now features Human Resource Management, Payroll, Benefits, Talent Management, Time & Labor Management, Learning and Analytics, and Return to Office capabilities. Get a better understanding of what customers want with analytics and gather those insights into customizable reports.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52