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Four Smart Strategies to Improve Customer Experience and Increase Acquisition

Webbiquity

According to research from PWC, 73% of respondents believe CX is an important factor in all purchasing decisions. Research from Nielsen shows that 92% of customers believe recommendations from friends and family, illustrating the significance of word-of-mouth marketing (WOMM). The power of WOMM should not be underestimated.

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How B2B Marketers can stay close to their Customers

Valasys

B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. & content reflecting on positive word-of-mouth-marketing (WOMM).

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6 Tips to Evolve Your Content Strategy in 2020

Valasys

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).

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5 Imperatives of B2B Content Marketing

Valasys

The modern B2B content marketing needs to be executed across multi-channel. The customer might be shopping online from a desktop or mobile device, via iPhones or through other popular referral channels but the experience needs to be seamless. Research Right: Quantify & Optimize the Omnichannel Content Strategies.