Hubspot

JANUARY 27, 2020

To give you a bird's eye view of some of the most buzzed-about innovations that could impact marketers in the near or distant future, I've collected 45 stats related to four types of emerging technology. Here are 14 stats that demonstrate the growth and opportunities of AR and VR. Augmented and Virtual Reality. billion ( IDC ).

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. WARC) 94% of B2B marketers implement ABM strategies.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Webbiquity

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

KoMarketing Associates

NOVEMBER 6, 2014

There are so many good reports and surveys being conducted (* cough ) and truthfully, some of the stats surprise me. Today, I’m going to look at some of these more surprising stats and discuss what they really mean to marketers. With analytics, call tracking solutions, and marketing automation systems, it’s not a “How do I measure?”

Stats 120

Stats B2B Marketing B2B Lead Gen 120

Convince & Convert

AUGUST 8, 2019

mobile users in the U.S. Dark social describes the “invisible” shares that happen through channels like messengers, but also email and text messages. They won’t know where you got the article from, making dark social a form of referral traffic that is attributed to the wrong channel. analytics Click To Tweet.

Brand Identity 154

Brand Identity Branding Marketing Analytics Tools Traffic 154

Optinmonster

FEBRUARY 11, 2024

The stats are clear: 20% of businesses never make it past the first year , and a whopping 50% don’t make it to year five. You’ll know the best growth hacks to beat those stats and create a strong, growing business by the end. Identify features that would provide value to your users in a mobile app.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

KoMarketing Associates

JANUARY 27, 2014

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. of B2B marketers say they currently use mobile in their strategies. Mobile can no longer be seen as the “second screen” as customers are making purchases and purchasing decisions on their phones.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Of those using this channel, social media accounts for 32% of SMB marketing activities. e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Contently

AUGUST 2, 2016

For every content marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. On the stats page, Bit.ly

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Sprout Social

FEBRUARY 24, 2021

Two types of YouTube descriptions exist: one for the channel and one for the video itself. Most of the tips listed here apply to the video description but some, like using the right keywords, are applicable to the channel description, too. Channel descriptions summarize what you should expect from the channel.

Youtube 132

Youtube Tips Keywords Copywriting 132

Porch Group Media

OCTOBER 24, 2022

However, one channel has withstood the test of time and that is email. GetResponse , 2020) 59% of respondents say that marketing emails have influenced their purchases. Personalization should be based on using data-driven insights that show you understand your customers and their purchase behavior. Salecycle , 2022).

Marketing AI 81

Marketing AI Email Marketing Trends Paid Search Agency 81

KoMarketing Associates

APRIL 11, 2017

The best way to optimize your video content is the same as any other content – look at the analytics and make small improvements! As anyone moves closer to their purchase decision, though – whether that’s in a B2B or B2C setting – they’ll be more open to spending more time engaging with a brand.

Video Marketing 127

Video Marketing Top of Funnel Personalization Content Marketing 127

Hubspot

MAY 18, 2021

Those stats alone serve as a reminder that email marketing is not a thing of the past. Use analytics. A great way to learn about your current email subscribers is to dive into your analytics. Analytics can help you figure all of this out so you can be in touch with and provide content that your audience wants.

Research 101

Research Buyer Personas Open Rate Click Rate 101

Sprout Social

MAY 21, 2019

Let’s check the Pinterest stats to find out. On top of that, the channel has an awareness reach of 72% as of February 2019. According to Pinterest, these “deciders” on the platform see Pinterest as a valuable part of their purchasing journey. Forty-seven percent of m illennials on Pinterest purchase something they interact with.

Statistics 111

Statistics Planning Paid Search Agency Stats 111

Salesforce Marketing Cloud

JANUARY 24, 2022

These stats and other data from the Small and Medium Business Trends report make it clear: The right small business marketing tools can help your company move forward and grow. Use Google Analytics to optimize your website. Use Google Analytics to optimize your website. A basic channel report to track conversion.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

Heinz Marketing

SEPTEMBER 9, 2021

Behavioral tracking methods through marketing automation follows a user’s path through your website and helps your marketing team understand prospects’ interests and where they are in the purchasing lifecycle. Does the platform offer analytics? You can then customize follow-ups or outreach around those insights.

Marketing Automation Services 122

Marketing Automation Services Marketing Automation Automation Work Management 122

Sprout Social

AUGUST 22, 2022

Whether you’re new to YouTube or conducting a YouTube audit , using some of these features can help you stay ahead, grow your audience and give your channels a boost. From underused YouTube search features to analytics on Premium YouTube features, here are some tools that can help you get the most out of your YouTube marketing plan.

Youtube 73

Youtube Features Social Media Ad Exchange 73

SendX

NOVEMBER 20, 2018

People were making purchases from their work computers where they had faster internet connections so that their kids couldn’t get a sneak peek at their gifts. Includes free templates for all social channels and access to stock library with 50M+ photos, videos, music and fonts. ? That year The NRF branded this day as Cyber Monday!

Enterprise Management 261

Enterprise Management Marketing Automation Services Work Management Marketing Management 261

Inbox Insight

AUGUST 30, 2020

Combining survey data and marketing technology readership stats, we can deep dive into the mind of your buyers and teach you how to reach, engage and convert Marketing technology buyers. All survey participants play a part in technology purchasing decisions for their company. Reading time: 10 minutes. Survey sample.

Work Management 98

Work Management Marketing Management Research Allocation 98

sagefrog

NOVEMBER 14, 2023

From establishing a consistent brand identity to leveraging cutting-edge channels like webinars and podcasts, these actionable insights aim to accelerate your success in an increasingly competitive field. Take a peek at what your competitors are doing to keep up and map out your company’s own buyer’s journey and purchasing paths.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Marketing Insider Group

MAY 11, 2020

But the stats don’t lie. In fact, 60 percent of buyers said thought leadership convinced them to purchase a product or service they had never considered previously. Content marketing is about providing information, and that can happen in many formats and channels. times higher year-over-year growth in unique site traffic.

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

SendX

NOVEMBER 20, 2018

People were making purchases from their work computers where they had faster internet connections so that their kids couldn’t get a sneak peek at their gifts. Includes free templates for all social channels and access to stock library with 50M+ photos, videos, music and fonts. ? That year The NRF branded this day as Cyber Monday!

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

Huptech Web

JUNE 9, 2023

Data-Driven Marketing Best Practices Data-Driven Marketing Strategies List of Data-Driven Marketing Tools Successful Data-Driven Marketing Campaigns: Real-World Examples Wrapping Up Introduction Data-driven marketing, where creativity meets analytics, and customer insights lead the way to marketing triumph!

Paid Content 52

Paid Content Planning Marketing AI Marketing Analytics Tools 52

Digilant

FEBRUARY 23, 2021

86% of shoppers, to be exact, regularly channel-hop across at least two channels while shopping. This shopping strategy spans both digital and brick-and-mortar channels, to add complexity to advertisers’ situations. These stats outline the benefits brands can see when embracing omnichannel marketing campaigns.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Campaigns 52

Bannerflow

NOVEMBER 29, 2018

Cart abandonment is an issue facing many brands in the age of online purchasing. With a longer sales cycle, numerous touchpoints, competition from emerging OTAs, D2Cs, and an oversaturated market – it’s a wonder that purchases are completed at all! In fact, less than 1% end up confirming their purchase. Why is this?

Brand Identity 56

Brand Identity Branding Mobile Advertising Display 56

Marketing Insider Group

SEPTEMBER 14, 2020

Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. There are 179 bullets but 200+ actual stats in this post. billion mobile internet users. Blogging Stats.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

SendX

NOVEMBER 20, 2018

People were making purchases from their work computers where they had faster internet connections so that their kids couldn’t get a sneak peek at their gifts. Includes free templates for all social channels and access to stock library with 50M+ photos, videos, music and fonts. ? That year The NRF branded this day as Cyber Monday!

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

Hubspot

DECEMBER 14, 2012

Because email is alive and kicking, email marketing is still an incredibly important channel for most businesses. Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. in Q2, jumping 8.5%

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

ATAK Interactive

JULY 29, 2019

Analytics and reporting features. Mobile commerce capabilities. Hundreds of highly talented, independent developers have also come to the table with their own extensions/add-ons/modules (free and paid) one can purchase and install to increase productivity and customer satisfaction. Marketing, promotions, and conversion tools.

eCommerce 78

eCommerce Enterprise Management Work Management Marketing Management 78

Convert

APRIL 12, 2021

Better still, we’ll help you go from data anxious and not wanting to check your analytics, to being confident in sharing your results with your peers. You can always check your analytics to see where the traffic came from and then restart your test when everything goes back to normal. For a start, there’s the obvious cost involved.

Click Rate 122

Click Rate Lead Scoring Lead Ranking Paid Search Agency 122

Optinmonster

JULY 23, 2021

Then, TrustPulse lets you create 4 kinds of campaigns for your site: Recent Activity: Display the recently purchased products from your WooCommerce store with a clickable link to the product page. Visitor Analytics: Highlight active interest in your site by showing real page visits over time. Trends and performance. Viewers and clicks.

Display 76

Display Cross-Selling Urgency Marketing Rules 76

Optinmonster

MARCH 16, 2020

After downloading a free preview of an eBook, they send you an email inviting you to purchase the full version. Purchase History. Use your customer’s purchase history to offer cross-sells or up-sells. Amount of Purchase. Type of Purchase. Purchase Frequency. Purchase Cycle. Lead Magnet Type.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

ATAK Interactive

JULY 29, 2019

Analytics and reporting features. Mobile commerce capabilities. Hundreds of highly talented, independent developers have also come to the table with their own extensions/add-ons/modules (free and paid) one can purchase and install to increase productivity and customer satisfaction. Marketing, promotions, and conversion tools.

eCommerce 60

eCommerce Enterprise Management Work Management Marketing Management 60

ATAK Interactive

JULY 10, 2019

Analytics and reporting features. Mobile commerce capabilities. Hundreds of highly talented, independent developers have also come to the table with their own extensions/add-ons/modules (free and paid) one can purchase and install to increase productivity and customer satisfaction. Marketing, promotions, and conversion tools.

eCommerce 60

eCommerce Enterprise Management Work Management Marketing Management 60

Sprout Social

AUGUST 15, 2016

Instagram for Windows 10 Mobile. Video Channels Explore. For mobile users, circles now appear above your regular Instagram feed. Users also have access to a small set of Instagram analytics. 93% of consumers consider visual appeal before purchasing. This mobile destination is for those who crave great content.

Features 97

Features Brand Identity Branding Tagging 97

Buffer

NOVEMBER 12, 2019

For those who don’t purchase right away, send a reminder nudge. . Just be careful not to overuse this messaging channel — you want to always uphold first and foremost a solid, genuine relationship with the person. Craft a well-designed mobile experience, from social to your website. Is your website prepared?

Social Media 69

Social Media Social Marketing Planning Media 69

The Lead Agency

MAY 26, 2019

A 2018 Content Marketing Institute survey revealed that 79% of B2B marketers credited email as the most effective distribution channel for their demand generation efforts. While Amazon may not be a B2B company, the stats speak for themselves and cross-selling through email is just as effective for B2B companies.

Top of Funnel 48

Top of Funnel Email Marketing B2B Marketing Practices 48