Biznology

JULY 10, 2015

The media intelligence tools you choose should be specific for your needs, whether that means specific to the social channel you want to focus on, the industry you are a part of, or the region you cater to. Some tools are specific to a channel, some tools cover all channels but are region specific, and some tools are global.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

Biznology

FEBRUARY 26, 2016

90% of consumers expect brands to provide a self-service customer support option , and 60% of them consider it a plus if that portal is also mobile-responsive. Your CRM can help you see trends in the questions customers ask, so you know which answers to include in your self-service channel. Improve Your Content.

CRM 80

CRM Loyalty Paid Search Agency Differentiation 80

Biznology

JULY 24, 2014

After all, with the web now influencing more than half of all purchase decisions, every site is an “e-Commerce site,” really. You use web analytics, right? Using your analytics and your sales data, determine which product pages are most important to your business. Make sure your site works well on mobile.

SEO 80

SEO Paid Search Agency Mobile Marketing Google 80

Biznology

AUGUST 20, 2014

With B2B and B2C customers increasingly using their smartphones to browse for, shop for, and buy the products and services they need , marketers have increasingly turned to mobile search as a major component of their pay-per-click ad campaigns. Which begs the question: does mobile search work? The answer unequivocally is yes.

Paid Search Agency 80

Paid Search Agency Mobile Advertising POS Business 80

Biznology

FEBRUARY 19, 2014

As a marketer, I’m drawn to three primary areas of interest: How to help online retailers keep pace with evolving sales channels, e.g. search landscape, social developments, mobile design, and optimization. 1) Keeping up with evolving sales channels by understanding business strengths. Don’t worry about every channel.

Top of Funnel 80

Top of Funnel SMB eCommerce Allocation 80

Biznology

SEPTEMBER 27, 2012

How many customers will purchase from us again? Which channels require a larger presence? Then allocate that amount back into the channel. Reallocate its budget to the channels producing a positive return. Many businesses spend their time each fall trying to predict the future. Get 25% of your business from SEO?

Allocation 80

Allocation Online Marketing Planning Paid Search Agency 80

Biznology

JUNE 20, 2014

Invest a little bit of money into selecting the right analytics tool for your business, then a little bit more helping your team learn to use it. While there are excellent business reasons for burying some of these (maybe you can’t offer phone support 24/7), make every channel you plan to support extremely easy to find.

Marketing Websites 80

Marketing Websites Effectiveness Work Management Marketing Management 80