3 Google Analytics 4 features to make up for lost data
Martech
JANUARY 9, 2023
With the legacy version of Google Analytics retiring soon , we’ve entered the era of Google Analytics 4 (GA4). Google Analytics now has the ability to combine observed data and unobserved data. Our tracking and analytics tools are losing data as we know it — and we must adapt. For mobile apps, the behavior is similar.
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