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50 Statistics About Retail Marketing and Consumer Shopping Trends

Porch Group Media

Consumers shop across channels, price check from their phones, add items to their online carts only to head into a physical store to make a final purchase, and shop from tablets, phones, laptops, and social channels. Adobe Analytics ). Adobe Analytics ). Adobe Analytics ). Are you an omnichannel retailer?

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6 Tools that Integrate with Google Analytics to Support Brand Engagement

TrustRadius Marketing

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to. Cost Per Click (CPC).

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6 Tools that Integrate with Google Analytics to Support Brand Engagement

TrustRadius Marketing

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to. Cost Per Click (CPC).

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Why we care about performance marketing

Martech

It’s important to note that performance-based marketing tactics like paid search, where advertisers only pay when a user clicks on an ad, is not performance marketing. While PPC/CPC campaigns focus on an action (the ad click), they don’t necessarily lead to a performance-based outcome like a sale or sign-up.

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5 Best Paid Distribution Methods And When to Use Them

Marketing Insider Group

With Sponsored Updates, brands can reach members with their News Feed, bringing them valuable information and insight wherever they are, on their desktop, mobile or tablet device. Target based on audience type, device, geography, income, gender, and age; by channel, by demo or interest. 247M viewers (94% US reach), 122M mobile uniques.

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Pay-Per-Click (PPC) Advertising Part 2 – Before You Begin: Measurement, Tracking and Setting Up Your Account

Go Beyond SEO

With mobile devices accounting for the majority of searches and clicks, the mobile version of your landing page has to load fast, provide the user with results relevant to their query and give a clear call to action. Google’s test tool also lets you check how mobile-friendly your landing pages are.

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Social Media Marketing Terms You Need to Know

ClearVoice

Influencer Marketing – Influencer marketing is a term used to address individuals in a specific niche or field that have a high number of people following them, and they have a significant influence on the purchasing behaviors within an online community. Although it is a mobile-first platform, the app is accessible through desktop.