Marketing Insider Group

JANUARY 31, 2023

7 Ways To Review Your Marketing Agency’s Capabilities A successful digital marketing strategy increases lead generation , sales revenue, brand awareness and website traffic. Data and Analytics Understanding data and analytics is a fundamental part of your marketing agency’s capabilities.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. These can be as short as 20 seconds, but generate a lot of traffic to your web page. This will drive awareness of the brand and traffic to your website. The world nowadays LOVES video content.

Social Media 118

Social Media Traffic Top of Funnel Media 118

FunnelEnvy

FEBRUARY 5, 2024

From this point on, it will be all the more essential to acknowledge Google’s changes and the role of AI in powering on-page search engine optimization (SEO) and Pay-per-click (PPC) ads to boost SaaS website traffic. Content creation should include blog posts, guides, webinars, and a case study of your ideal client’s success.

Paid Content 62

Paid Content PPC Traffic SEO 62

ClearVoice

FEBRUARY 2, 2024

Meanwhile, behind the curtain, in a dark corner of the stage, analytics has been waiting for its moment in the limelight. With recent advances in marketing data analysis, analytics is poised to steal the show. Analytics also gives you actionable data that can support a variety of intelligent content decisions. Not at all.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Webbiquity

FEBRUARY 25, 2016

This is the power of a simple Case Study. By sharing case studies, the objective is to build up trust and confidence with your users. So instead of investing in expensive growth hacking strategies, you can simply share a few case studies to make your blog business look authentic and to-the-point.

Case Studies 100

Case Studies Case Study Small Business Marketing Studies 100

Marketing Insider Group

JANUARY 24, 2022

Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. It’s forecasted to account for a whopping 82% of all internet traffic by the end of 2022, and audiences across industries and topics increasingly prefer it over other types of content. Quick Takeaways.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. We can use metaphors to highlight increases in website traffic, such as with your content as your vehicle, and your content marketing strategy as the vehicle’s engine. Estimate Your Costs.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

KoMarketing Associates

DECEMBER 8, 2021

Organic search traffic. Organic search traffic refers to traffic that comes to your site from a search engine, not from paid ads. Organic search traffic can be tracked in search engine analytics platforms, such as Google Analytics, Bing, or Yahoo. Direct traffic. Unique site visitors.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. During the last few months we have seen more desktop traffic, but in general users are moving to mobile. I’ll dig into each of these steps in the case study below. The DriveSafe case study. The results.

Case Studies 73

Case Studies Case Study Studies SEO 73

Valasys

FEBRUARY 22, 2024

By leveraging these resources understanding foot traffic no longer needs to be left to chance; it can be a thought out strategy. Importance of MarTech in Driving Foot Traffic MarTech is about blending marketing and technology to enhance how businesses implement their marketing plans.

Traffic 40

Traffic Marketing & Strategy Business Mobile Advertising 40

B2B Marketing Traction

OCTOBER 16, 2015

Blogging started in June of 2014, and we installed Google Analytics in August (oops, the client didn’t know about this either, and the web developer didn’t make it happen with the site update). Traffic on the website started creeeping up slowly. Social media dramatically increased traffic to the website.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

Marketing Insider Group

JUNE 1, 2021

According to the CMI report, the most popular metrics are website traffic, email engagement, website engagement, and conversions. You can make some general assumptions based on time on page and pageview, but to go deeper, the Audience Overview in Google Analytics digs deeper. Image: Google Analytics. Image: CMI. Image: CMI.

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

Online Marketing Institute

AUGUST 17, 2018

The brand contacted bloggers who were drawing good traffic writing articles on home décor, interior design, DIY, and furnishing. The brand was struggling to gain sales since it has no brick & mortar store. So it turned to influencers to spread word of mouth in the market and did achieve its goal.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Brandpoint

JULY 18, 2019

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. These can be as short as 20 seconds, but generate a lot of traffic to your web page. This will drive awareness of the brand and traffic to your website. Mini Case Study.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Optinmonster

JANUARY 29, 2024

Get more traffic and conversions with our Ultimate Guide to Content Marketing in 2020. Here’s a table of contents in case you want to skip to a specific section of this guide: What Is Content Marketing ROI? Before we get started, you’ll need to have Google Analytics set up on your site.

Paid Content 112

Paid Content ROI Content Marketing Marketing Analytics Tools 112

Marketing Insider Group

NOVEMBER 16, 2020

In most cases, these tools allow you to schedule, monitor, and measure engagement with your content on various social media websites. What’s more important is the real-time analytics and feedback you can gain from these platforms. One case study for HP details the company’s experimentation across multiple units.

Marketing AI 318

Marketing AI A/B testing Tools Lead Ranking 318

Convince & Convert

DECEMBER 1, 2014

But, the dirty secret of content marketing is that even when you’re trying to cover all of your topical bases, the truth is that a small minority of your content executions drive the overwhelming majority of your successes, especially with regards to website traffic coming from organic search. That was a real eye-opener for me.

Analytics 164

Analytics Top of Funnel Content Case Studies 164

Parse.ly

AUGUST 29, 2019

Growing our organic search traffic has been a huge part of that.”. In the two years since WeddingWire started using Parse.ly, the team has been able to better determine what content the WeddingWire user responds best to, define what successful content looks like, and, as a result, grow organic search traffic significantly. “My

Traffic 45

Traffic Organization Marketing Management Case Study 45

Zoominfo

MAY 9, 2021

However, data about which domains qualify as high-value web traffic has been difficult to corral — until now. Not All Web Traffic is High Quality. However, the rub here is simple: All web traffic is NOT created equal. How to Qualify Web Traffic with ZoomInfo WebSights. In an ideal world, you wouldn’t.

Ideal Customer Profiles 147

Ideal Customer Profiles Zoominfo High Quality Lead Marketing & Strategy 147

Zoominfo

MAY 9, 2021

However, data about which domains qualify as high-value web traffic has been difficult to corral — until now. Not All Web Traffic is High Quality Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. However, the rub here is simple: All web traffic is NOT created equal.

Zoominfo 130

Zoominfo Ideal Customer Profiles High Quality Lead Marketing & Strategy 130

Parse.ly

AUGUST 25, 2022

We know Google Analytics is the industry standard web analytics tool, and something you probably incorporated into your marketing plans long ago. each year: it provides an easier and more functional way to access content analytics. The largest differences in how organizations use Google Analytics (GA) and Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Marketing Insider Group

JULY 6, 2020

Once you have a LinkedIn page set up for your enterprise, don’t just sit back and expect the traffic to come rolling in. If you’re running ads on LinkedIn, you can take a look at your business analytics to get detailed campaign demographics. Case studies. Share Your LinkedIn Page. Start by sharing it with your employees.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Zoominfo

MARCH 4, 2021

Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. Expand your content by channel and medium – There are many mediums of content, such as blogs, eBooks, and case studies, which can reach more audiences when expanded into different channels.

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Ranking Lead Scoring 246

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. 5 top TikTok marketing agencies (with case studies). Case study: ASO.

Paid Search Agency 114

Paid Search Agency Advertising Agencies Ad Agencies Work Management 114

Scoop.it

OCTOBER 5, 2023

These days, setting up a landing page and pop-up and driving some traffic to your website is no longer enough to get the best quality leads. You can use data and analytics to spot your target accounts and personalize your marketing messages. Leveraging data and analytics Data and analytics play a crucial role in ABM.

Account Based Marketing 104

Account Based Marketing Marketing & Strategy Marketing Strategy Personalization 104

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Because they all want the same thing: Search traffic that leads to website conversions, which leads to money. 2017 - Sept.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Sword and the Script | B2B

APRIL 23, 2024

Years ago, when I was studying for an MBA, the company 3M was a case study here. Specifically, our survey found, revenue leaders are two to six times more likely to have advanced in-house capabilities such as data science and analytics, marketing automation, and account-based marketing.

Marketing Automation Services 73

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 73

SalesGrape

OCTOBER 10, 2023

Data-Driven Insights: One major advantage of digital marketing is its ability to provide detailed analytics and insights into lead generation efforts. Businesses can track metrics such as website traffic sources, conversion rates, click-through rates, and more. These insights help optimize marketing strategies for better results.

Telemarketing 86

Telemarketing Paid Content Sales Qualified Leads B2B Marketing 86

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Build Trust with Proof: Testimonials, case studies, and even unfiltered, engineering-focused FAQs demonstrate your expertise and track record. It shows you the longevity of blogging.)

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Marketing Insider Group

JANUARY 25, 2021

percent of all search traffic in the U.S. Most website traffic comes from organic search, at 53.3 Adobe Analytics found that music and weather dominate, but 47 percent of questions via voice are for online search. Case studies will illustrate the challenge, solution, and results. Google is still king.

Paid Search Agency 346

Paid Search Agency Advertising Agencies Ad Agencies SEO 346

Sprout Social

NOVEMBER 16, 2016

Unfortunately Twitter traffic has become more difficult to come by over the past few years. Twitter can drive solid well-converting referral traffic. Here are 10 tips for you to try and turn your Twitter influence into traffic for your website: Make Your Tweets Click-Worthy. Almost every business, big and small, is on Twitter.

Twitter 100

Twitter Traffic Ad Building Tips 100

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. Therefore, it comes as no surprise that Google Analytics ranks among the most crucial tools for marketers.

Marketing Analytics Tools 62

Marketing Analytics Tools Traffic Domain Top of Funnel 62

Spiralytics

FEBRUARY 12, 2024

Apart from creating a visually appealing layout, SEO professionals aid in attracting and retaining organic traffic for your website, setting the stage for long-term digital prominence. They can uphold search visibility and prevent traffic loss throughout the process.

CMS Development 62

CMS Development SEO Paid Search Agency Marketing Analytics Tools 62

Digital Marketing World Forum

JANUARY 10, 2020

Private traffic is one of the biggest buzzwords in Chinese marketing right now, and figuring out how brands can apply it could make all the difference in 2020. What is “Private traffic”? Traffic that is generated in this way can be used and targeted repeatedly, free of charge. Private traffic helps with KOL Marketing in China.

Paid Content 52

Paid Content Traffic Advertising Agencies Paid Search Agency 52

ClearVoice

AUGUST 16, 2023

Increased sales: Businesses can drive targeted website traffic, generate qualified leads, and boost sales through effective lead nurturing and conversion strategies. To scale personalized content delivery, agencies rely on tools such as CRM systems, marketing automation platforms, CMSs, and analytics tools.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

Tiecas

FEBRUARY 5, 2024

Industrial marketing helps us showcase our unique selling points through targeted messaging, case studies, and customer testimonials. By delivering informative content such as whitepapers, case studies, and webinars, we can educate potential customers, build trust, and guide them through the sales funnel more effectively.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 104

ClearVoice

JULY 17, 2023

The idea is to show them how content marketing drives traffic to your site, generates leads, or closes sales. Website traffic The amount of traffic coming to your website indicates how many people are discovering and consuming your content. In most cases, Google Analytics provides you with free access to some of the key metrics.

Content Marketing 52

Content Marketing Marketing Analytics Tools Case Studies Case Study 52