Marketing Insider Group

JUNE 19, 2023

Check beyond the “Blog” or “Case Studies” pages of a domain. Check SEO Metrics This stage of competitor content analysis requires you to implement capable SEO or analytics tools for data. Google Analytics is always a good starting point, but look into others, such as BuzzSumo, HubSpot, Ahrefs, and Yoast.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. Use Case Studies of Similar Companies. Spend some time in online research to find case studies of B2B or B2C companies that have implemented a content marketing program.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology. What is it?

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Webbiquity

NOVEMBER 28, 2023

Pushy” Sales Experience According to a survey by HubSpot, buyers are looking for sales reps who listen to them and are not “pushy.” Image credit: HubSpot No one likes to be pressured. Now, apply data analytics. Additionally, tools like Salesforce and Hubspot make detailed metrics accessible. There might be a bottleneck.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Scoop.it

OCTOBER 5, 2023

You can use data and analytics to spot your target accounts and personalize your marketing messages. Leveraging data and analytics Data and analytics play a crucial role in ABM. You can use analytics tools to track engagement, conversion rates, and revenue generated from target accounts. ” campaign.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Vision Edge Marketing

OCTOBER 25, 2022

A HubSpot statistic suggests that it takes an average of 18 touches to actually connect with a prospect. VisionEdge Marketing, founded in 1999, helps our customers solve the most difficult challenges when it comes to using data, analytics, process, and measurement to accelerate growth, create customer value, and improve performance.

Marketing & Strategy 217

Marketing & Strategy Advertising Agencies Best Practices Click Rate 217

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Martech

JUNE 3, 2022

Students learn everything they need to know about the different aspects of digital marketing, including SEO, SEM, social media and content marketing, web analytics and more, through a mix of live-instructor-led classes, online self-learning and real-world projects. Capstone Project: Yes. Course highlights. Course Duration: 350 hours.

Course 102

Course Paid Content Marketing Analytics Tools Work Management 102

ClickZ

JUNE 15, 2020

Predictive analytics, which uses historical data, machine learning, and statistical algorithms to predict future outcomes, it’s particularly useful for campaign planning and optimization. CRM tools like HubSpot and Salesforce Einstein have AI features like predictive analytics and machine learning built in.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. HubSpot, Salesforce, Forbes, Inc, and many other sites that were far more powerful than Sales Hacker. 2017 - Sept.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Sword and the Script | B2B

MARCH 26, 2024

Comment: This finding has shown up in the study in prior years as well. Salesforce and HubSpot are two good examples. 43% said it “offers concrete guidance and case studies.” Third, they want to know the vendor is capable of solving their problem for them (guidance and case studies). >>>

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Brandpoint

APRIL 13, 2023

Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021. Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience. Here’s an example of a successful video case study done by Coca-Cola.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Do you want to learn how to increase blog traffic?

Paid Content 78

Paid Content Traffic Webinar Metrics Marketing & Strategy 78

ClearVoice

AUGUST 16, 2023

Benefits of Personalized Content According to HubSpot, 58% of users are more likely to convert when they receive content based on their previous behavior. To scale personalized content delivery, agencies rely on tools such as CRM systems, marketing automation platforms, CMSs, and analytics tools.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

Only B2B

MARCH 10, 2022

Overhyped case studies from huge firms that might raise sales. They will consume material such as blogs, whitepapers, and case studies during the awareness stage. HubSpot provides a CRM for free. Free SEO analytics reports are available from Google Analytics. Publish And Promote More Case Studies.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

ClearVoice

JULY 17, 2023

In most cases, Google Analytics provides you with free access to some of the key metrics. You can also use dedicated content marketing analytics tools for more comprehensive measurements. Some of the most popular options include HubSpot, Buffer, Semrush, and BuzzSumo.

Content Marketing 52

Content Marketing Marketing Analytics Tools Case Studies Case Study 52

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Build Trust with Proof: Testimonials, case studies, and even unfiltered, engineering-focused FAQs demonstrate your expertise and track record. What Can You Do?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Lead Forensics

APRIL 16, 2024

According to a study by McKinsey , AI can improve sales forecasting accuracy by 10-15%, allowing you to plan more effectively and avoid costly surprises. Example Tools: Salesforce Einstein Analytics: Uses machine learning to analyze sales data and generate intelligent forecasts.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

ATAK Interactive

JULY 21, 2020

Instead, they will begin to develop high-quality collateral, like case studies and whitepapers, designed to help the sales team add value to their relationships with leads and drive quicker conversions, especially when remote selling. We recommend the following sales enablement tools to include in your toolkit: HubSpot.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Hubspot

MARCH 19, 2020

If you are still shaky on SMART goal making, HubSpot offers a free template you can download to guide you while writing them. Marketing analytics software can be used to measure the number of visits, leads, and generated sales you earn for each of your marketing channels. Audit your current website and marketing ROI. Happy planning!

Internet Marketing 99

Internet Marketing Planning Marketing Plans Paid Search Agency 99

Hubspot

MARCH 23, 2017

Last October, I had the opportunity to collaborate with the team at HubSpot to rewrite their copy as part of their site's redesign. We grilled HubSpot's product development, sales, and support staff to get their inside perspective. The HubSpot Growth Stack consists of HubSpot's marketing, sales, and CRM software.

Hubspot 77

Hubspot Conversion Work Management Marketing Management 77

Directive Agency

JULY 31, 2023

Shield Analytics “LinkedIn Wrap” Making user-generated and functional content is a great way to create content at scale that your buyers are likely to share. Similar to the very popular Spotify Wrap, it’s instead a round-up of the user’s LinkedIn analytics. Hubspot does this with its “Make My Persona” content.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Marketing Insider Group

NOVEMBER 16, 2021

Next-Generation Marketing Analytics will drive a “Brave New World of Marketing”. Just because you can deliver a report, metric, or measurement, don’t forget that you need to meet the needs of your stakeholders – and NOT what you can deliver for reporting and analytics. ABM is the new Black — or is it the new Pink?

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

ATAK Interactive

JULY 21, 2020

Instead, they will begin to develop high-quality collateral, like case studies and whitepapers, designed to help the sales team add value to their relationships with leads and drive quicker conversions, especially when remote selling. HubSpot is one of the top sales enablement software (and the one we use!). Case Studies .

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? Whitepapers, case studies, and webinars are all great examples of content that can provide value to your subscribers and showcase your expertise.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Martech

JANUARY 18, 2022

Data drawn from analytics and CRM systems can provide marketers with much-needed context to make better campaign decisions. Loftis provided an anonymous case study of a large bank that used automated decisioning, helping illustrate the benefits of automation. Data adds customer context. ” Snapshot: Marketing automation.

Marketing Automation Services 122

Marketing Automation Services Lead Ranking Lead Scoring Marketing Automation 122

Only B2B

FEBRUARY 28, 2024

– HubSpot Leverage insights from intent data to personalize your outreach and establish meaningful connections with potential customers. Targeted Content Creation: Share relevant content like blog posts, case studies, or white papers that align with their specific interests and stage in the buyer journey.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Martech

DECEMBER 4, 2023

Use heat mapping and behavior analytics tools like Microsoft Clarity to help identify any opportunities for improvement. While many B2B transactions still occur offline through business development representatives, Google has simplified the process, offering direct integration with CRMs like Salesforce or HubSpot.

B2B Marketing 102

B2B Marketing Trends B2B Planning 102

nDash

JANUARY 13, 2022

SEO: Ahrefs, HubSpot, and Semrush. Use Buffer’s analytics to measure goals. Google Tools (Analytics, Calendar, Docs, Meet, Sheets). We also love how easy it is to use analytics to measure and track visitor behavior, geographic locations, performance goals, and more. Mobile Apps: Augur, Progress, and Buildfire.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

SmarkLabs

JUNE 13, 2022

Graphic: HubSpot. Then gather the information to answer those questions from your competitors’ websites, blogs, social media, and through analytical tools. This may include blog articles, videos, ebooks, case studies, white papers, or reports to name a few. What problems does your product or service solve?

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Hubspot

FEBRUARY 6, 2020

Thursday — Choose this day to push interactive email content, like a case study video, product demo, or specs involving your campaign. Ultimately, the two things to keep in mind when sending email campaigns is to align them to your target audience's routines and track analytics to collect research for next time.

Email Campaigns 100

Email Campaigns Campaigns Research CTR 100

SmartBug Media

SEPTEMBER 18, 2020

Do they have any case studies available? But if you’re using Marketo, HubSpot, or Pardot—just to name a few—you need to look for agencies that have experience with these tools. G2 is a great place to read agency reviews, and if you’re looking for a HubSpot partner, the HubSpot partner directory is also a terrific resource.

Advertising Agencies 105

Advertising Agencies Paid Search Agency CMS Development Ad Agencies 105

SmartBug Media

JANUARY 5, 2024

AI tools can analyze case studies for key insights to call out—especially when results are more qualitative than quantitative—and recommend what to highlight in lead nurture emails to promote the content. Hubspot Sales Hub uses AI to take your sales efforts to the max, from forecasting to prospecting.

Marketing AI 59

Marketing AI CMS Development Paid Search Agency Advertising Agencies 59

Contently

DECEMBER 26, 2022

You can track Unique Page Views via Google Analytics. Blogs are typically top of the funnel, whereas case studies thrive at the bottom of the funnel. As Hubspot suggests : “Without a defined set of actions, your marketing team might pitch leads that aren’t ready to move on to the sales process.

Lead Ranking 129

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 129

The Point

NOVEMBER 27, 2018

Our advanced analytics suite even goes into granular detail, such as the network, post and exact message which generated the clicks and conversions. In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203