Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Televerde

MAY 8, 2020

I just wrapped up the 2020 Forrester | SiriusDecisions virtual Summit, and I don’t know about you, but I am ready to flex my sales & marketing muscles! To anyone who thinks they can’t partner with a company like us because their solution set is too complex, I challenge you to watch this case study and tell me you still think that way.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership B2B Sales Forrester 52

Adobe Experience Cloud Blog

MARCH 13, 2017

Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. Analytics and Data Matter. Analytics and data have always mattered. Marketers Need to Evolve.

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Content4Demand

JANUARY 10, 2019

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Allison Snow, Senior Analyst at Forrester , recommends tracking pipeline velocity in addition to volume metrics. A Measured Approach. . . Marketing Performance Metrics 2.0:

Marketing Attribution 46

Marketing Attribution Top of Funnel Webinar Metrics Peer-to-peer 46

Marketing Insider Group

JANUARY 6, 2020

SUPERWEEK is an annual five-day conference completely focused on digital analytics. Speakers and workshop leaders will travel from all over Europe and the rest of the world to deliver insights into analytics software, privacy, data visualization, personalization, event-driven analytics, A/B testing and more. SMX West & East.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Online Marketing Institute

AUGUST 14, 2011

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.]

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Directive Agency

FEBRUARY 22, 2019

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. Linkedin Ads. Step 1: After logging into your LinkedIn Ads account, select “Create Campaign”.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Hubspot

MAY 13, 2015

Ask friends of friends, or do a little research on LinkedIn. For instance, you'll find stats such as 53% of US digital marketers plan to prioritize mobile ads in 2015 over social media (Forrester Research) and 40% of women like strawberry flavored alcoholic drinks (Nielsen). 6) LinkedIn Groups. 5) Moz Academy. 9) Unsplash.

Inbound Marketing 28

Inbound Marketing Resources Planning Class 28

SnapApp

MAY 29, 2018

Forrester research indicates that 74% of business buyers conduct more than half of their research online. With the help of an analytics platform and some basic attribution models , you can unpack the buyer journey and analyze common paths to purchase. Top channels. Which channels drive your most qualified leads?

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Online Marketing Institute

DECEMBER 23, 2010

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Many social media platforms can be utilized for B2B marketing such as the ones mentioned before, Twitter/YouTube/Facebook, as well as LinkedIn, American Express OPEN forum, and SlideShare.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Brandpoint

JUNE 7, 2018

Why attend: One-track conference full of “forward-thinking, tactical sessions in SEO, growth marketing, the mobile landscape, analytics, content marketing and more.” Why attend: Some 200 attendees, 20 speakers, 15 industry case studies and 18 hours of networking time. Host: Forrester. Date: June 12-13, 2018.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Biznology

NOVEMBER 3, 2016

Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. And, the same thing happens when you do not take a rifle approach and focus on targeted audiences on LinkedIn. So, why aren’t we taking an account-based marketing and selling approach on LinkedIn?

Account Based Marketing 80

Account Based Marketing Enterprise Management Work Management Marketing Management 80

Oktopost

APRIL 4, 2023

No other marketing channel is as effective at generating and acquiring leads, and building a solid reputation that will, in many cases, prove to be your first point of contact with prospects. The right approach on LinkedIn is far from the right approach on TikTok, just as the perfect post on Twitter is a flop on Instagram.

Social Media 118

Social Media Enterprise Management Work Management Marketing Management 118

NetLine

AUGUST 2, 2023

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. However, buyers are still educating themselves with white papers, case studies, and webinars.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. You can use something like Google Analytics’ User Flow report to do exactly that. . MassPlanner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Marketing Insider Group

SEPTEMBER 14, 2020

One of our favorite content marketing ROI case studies comes from Tiger Fitness. Strategy Analytics ). The most successful content marketing strategies are considered to be customer recommendations and case studies. ( Pardot ). Forrester ). LinkedIn ). (Overthink Group). Marketingsherpa ).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

6sense

DECEMBER 10, 2021

Further, marketing leverages 6sense’s robust segments to run display, retargeting, and LinkedIn advertising campaigns. A Powerful Case Study. Code42’s use of LinkedIn and display ads was limited, and its audience size was too small. Intent Data: Layered intent data and predictive analytics into digital marketing.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

SpotMe Blog

JUNE 16, 2023

In this article, we’ll explore the HCP engagement strategies and solutions that are poised to be the most effective this year based on recent surveys, case studies, and insights from leading life science and pharma experts. Data and analytics to gain insight into HCPs’ interests, knowledge gaps and preferred learning styles.

Work Management 52

Work Management Marketing Management Marketing Automation Services Lead Ranking 52

Single Grain

OCTOBER 28, 2019

The average data-driven business is growing more than 30% year-over-year , according to Forrester. When your data analytics report shows that your campaign has generated a lot of views, page visits and clicks, it’s easy to think that everything is going well. 13 Conversion Rate Optimization Case Studies. COST METRICS.

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

Engagio

OCTOBER 1, 2019

To support this new go-to-market motion, Sales and Marketing must look at the same data (see our guide to ABM analytics ) and proactively share insights relative to each account and engagement tactics. – Forrester Consulting. Time savings by automating manual processes and analytics. Hint: ABM standups help!).

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. ” Here are some great ways to use demand generation content to set yourself up as a thought leader in your industry: Create a Case study on how yours or other companies used a product to improve their business process. B2B Lead Generation Benchmark Study 2009.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Webbiquity

AUGUST 2, 2010

As online marketing continues to rapidly evolve, web analytics provider Unica surveyed 155 marketing pros about their technology usage and plans to develop this concise report. And adoption of mobile marketing is expected to more than double this year, despite recent findings from groups such as Forrester that less than 5% of U.S.

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Webbiquity

FEBRUARY 7, 2011

Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. How are marketers really using social media?

Social Media 100

Social Media Paid Content Tactics Tips 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. Google Analytics. There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Full Circle Insights

JUNE 27, 2022

In the current landscape of Marketing measurement, analytics, and strategy, many companies are leveraging Account Based Marketing (ABM) to be more effective in producing opportunities and revenue in their target markets. Case Studies. Build vs Buy Marketing Analytics. Turbo Charge Your Analytics In Salesforce.

Account Based Marketing 52

Account Based Marketing ABM Marketing Attribution Sales Management 52

Full Circle Insights

JUNE 27, 2022

In the current landscape of Marketing measurement, analytics, and strategy, many companies are leveraging Account Based Marketing (ABM) to be more effective in producing opportunities and revenue in their target markets. Case Studies. Build vs Buy Marketing Analytics. Turbo Charge Your Analytics In Salesforce.

Account Based Marketing 52

Account Based Marketing ABM Marketing Attribution Sales Management 52

Full Circle Insights

SEPTEMBER 20, 2022

Works with all Full Circle marketing analytics products: Campaign Attribution to attribute revenue to specific campaigns, Digital Source Tracker to track the impact of Digital marketing campaigns, Funnel Metrics for tracking person-based funnels, and Matchmaker for connecting Leads to Accounts in your CRM. Case Studies.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Full Circle Insights

FEBRUARY 28, 2023

6sense has been recognized for its market-defining technology by Forbes Cloud 100, Gartner, and Forrester, and for its strong culture by Glassdoor, Inc. For more information, visit 6sense or follow us on LinkedIn and Twitter. Magazine, and Comparably. Microsoft, Bing, and others are trademarks of Microsoft Corporation.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Navigate the Channel

JUNE 7, 2023

Hello, Google Analytics. But there are case studies in triumph and many of those involve digital public relations, including some within Fast Company’s examples of success. 3 More than 86% of B2B marketers use LinkedIn to drive sales. This LinkedIn post has an interesting take on B2B marketing.

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

Online Marketing Institute

OCTOBER 1, 2010

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. OAuth is being used by Facebook, Twitter, LinkedIn, and others.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Full Circle Insights

MARCH 23, 2021

The challenge is turning all that data into intelligence that gets used to drive better decisions,” wrote Ross Graber, Vice President and Principal Analyst at Forrester in his blog. Case Studies. Building a Solid Case for Attribution to the CMO. Build vs Buy Marketing Analytics. AppDynamics Case Study.

Full Circle Insights 52

Full Circle Insights Enterprise Management Bundling Lead Ranking 52

KoMarketing Associates

FEBRUARY 16, 2016

87 percent of B2B marketers say they struggle to produce content that truly engages their buyers.” – Forrester. 44 percent of marketing professionals say writing is their most outsourced activity.” – LinkedIn Technology Marketing Community. But, what kinds of skills are needed to become a content marketing all-star?

Content Marketing 120

Content Marketing Peer-to-peer Marketing Analytics Tools Content 120

Convert

OCTOBER 25, 2022

You’ll also find a list of all 42 contributors at the end of this guide, including their LinkedIn profiles. According to Forrester Research , 43% of website visitors go straight to the internal search bar when they open a website. analytics, sales reports, etc.). Or grab a coffee and start at the beginning. CRO Basics.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

chiefmartech

MARCH 14, 2017

The next session will be two back-to-back TED-style talks: Turning Your Marketing Team into a Profit Center a case study with Kerem Tomak , chief digital marketing and analytics officer at Sears , and then The 4 Cornerstones to Become a Universal (Marketing) Soldier in 2017 by Paul Gottsegen , chief marketing & strategy officer at Mindtree.

Enterprise Management 48

Enterprise Management Planning Work Management Marketing Management 48