Heinz Marketing

MARCH 4, 2023

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. The post B2B Reads: Case Studies that Sell, Scaling Enablement Strategies, Why Sellers Frustrated with ChatGPT appeared first on Heinz Marketing. What is Data Enrichment?

Case Study 52

Case Study Case Studies Studies Cross-Selling 52

Marketing Insider Group

JANUARY 24, 2022

Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Grow your social proof with case studies. Case studies give B2B companies a unique opportunity to present data-driven information while also telling a relatable story. Quick Takeaways.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Study 326

Online Marketing Institute

AUGUST 17, 2018

The company spearheaded the campaign “#bodyworewhat” and featured Danielle Bernstein with her trainer in some short videos to promote the significance of water for staying healthy and fit. In the second stage, the campaign was to feature the “Torch Tour” in real-time. It lasted for 95 days.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

B2B Marketing Traction

OCTOBER 16, 2015

We added features that displayed new updates and posts on all pages so that visitors could more easily find what they were looking for and be informed about what they didn’t know. WordPress has some wonderful features that help you manage multiple authors, allow them to add draft posts with their own login. The results came in!

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. In many cases, your screen can also be covered with a Google Shopping ad. I’ll dig into each of these steps in the case study below. The DriveSafe case study. The secret behind a successful SEO sprint.

Case Studies 73

Case Studies Case Study Studies SEO 73

KoMarketing Associates

AUGUST 29, 2017

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Where to Learn Google Analytics.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

Marketing Insider Group

JUNE 19, 2023

Various search engine optimization tools have features that can help you find competitors you haven’t yet discovered. For example, Semrush has an Organic Research feature that lists competitors. Check beyond the “Blog” or “Case Studies” pages of a domain.

Analysis 289

Analysis Top of Funnel Advertising Agencies Content 289

Parse.ly

JULY 1, 2022

When it comes to analytics, usership is the only metric that matters. Features used, not applications downloaded. To prove it, we’ll be looking at data from the recently published Martech Trends 2022 Report , the Content Matters 2022 Report published earlier this year, and internal and external case studies run by the Parse.ly

Analytics 59

Analytics Marketing Analytics Tools Case Studies Training 59

SalesIntel

APRIL 17, 2024

More efficient email campaigns: With automation, you can use templates, schedule emails, test different versions, check analytics, and optimize your campaigns. Effective utilization of the features not only improve your campaign performance but also saves time.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

NuSpark Consulting

JANUARY 3, 2016

Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before. Feel free to email me, Paul Mosenson.

Marketing Analytics Tools 100

Marketing Analytics Tools Lead Generation Analytics Google 100

ClickZ

MARCH 9, 2021

By combining social listening intelligence with traditional sources, StarKist made product enhancements like reducing pouch size and unit price, introducing bolder flavors, and highlighting features consumers were interested in such as calorie count and protein content. Conversational analytics data from NetBase Quid/StarKist.

Analytics 116

Analytics Conversion Peer-to-peer Eye-Tracking 116

Televerde

SEPTEMBER 25, 2018

One of the most interesting sessions of the SiriusDecisions events are the sponsor case studies. Part of the reason is that I have a little skin in the game – I help our clients prepare their case study presentations for us. Analytics still have a long way to go and as a data geek, it is close to my heart.

Case Study 40

Case Study Case Studies Marketo Studies 40

Marketing Insider Group

NOVEMBER 16, 2020

What’s more important is the real-time analytics and feedback you can gain from these platforms. These features allow you to engage immediately when followers have questions from one central hub. One case study for HP details the company’s experimentation across multiple units. Optimizely is an excellent tool for this.

Marketing AI 319

Marketing AI A/B testing Tools Lead Scoring 319

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

ScanmarQED

JANUARY 22, 2024

Join us for a dynamic live panel discussion where industry experts explore the evolving landscape of marketing analytics. In an era of rapid change, with cookies deprecation, top funnel analytics challenges, understanding the intricacies of Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) becomes crucial for digital success.

Multi-Touch Attribution 52

Multi-Touch Attribution Planning Digital Marketing Funnels Advertising Agencies 52

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. 5 top TikTok marketing agencies (with case studies). Case study: ASO.

Paid Search Agency 112

Paid Search Agency Advertising Agencies Ad Agencies Work Management 112

SocialPilot

JANUARY 21, 2024

For instance, the Kimpton Hotel chain frequently features its staff on Instagram, from housekeepers to chefs, putting a face to the name and fostering a sense of connection and brand loyalty. Post high-quality photos and videos of your rooms, amenities, and unique features. You can read the full case study here.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. I would not be writing this case study today without him! 6) Featured Snippets. Featured snippet: “Channel sales”.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Scoop.it

FEBRUARY 22, 2024

You can share articles, case studies, and insights to position yourself as an industry expert. We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works. And remember the almighty case study. And don’t just keep case studies hidden.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Martech

OCTOBER 30, 2023

First, the inaugural banner ad appeared on HotWired.com on October 27, featuring an AT&T advertisement. Some of these martech solutions are packed with advanced features for segmentation, individual-level targeting and AI-driven personalization. Take stock of your team’s analytics, design and technical skills.

Personalization 116

Personalization Practices Allocation Enterprise Management 116

Webbiquity

MARCH 31, 2022

Product team : Having insight into which features and functionalities are most important to specific account types allows product managers to build a roadmap that will not only delight current customers but also attract new ones. Predictive analytics are changing the B2B marketing landscape and for good reasons.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Champion Communications

JULY 6, 2023

Features of Threads Threads boasts a range of features that seem tailored to the needs of B2B marketers. Additionally, B2B marketers can leverage Threads to share thought leadership content, industry insights, and case studies, fostering meaningful discussions with their target audience.

PR 62

PR Twitter B2B Marketing B2B Thought Leadership 62

Oktopost

MARCH 4, 2024

Have a range of case studies available Similar to customer reviews, your prospects are more interested in what your clients have to say. Case studies offer this outsider perspective on your product and help boost your credibility. The incentives could be discounts, free features, or exclusive access to content.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Lake One

JULY 18, 2023

HubSpot recognizes these unique demands of the manufacturing sector and offers a comprehensive suite of tools and features tailored specifically to address the industry’s needs. HubSpot for Manufacturing Case Study HubSpot has proven its transformative power for numerous manufacturers, including Lake One’s client, Polywater.

Hubspot 76

Hubspot Allocation Marketing Management Case Study 76

Bluetext

JANUARY 27, 2023

Transitioning or just learning to use Google Analytics 4 (GA4) can be a daunting task, especially amongst all the other work and priorities for a business. Thankfully in 2023, there are now several ways to learn more about Google Analytics 4 (GA4).

Marketing Analytics Tools 26

Marketing Analytics Tools Resources Analytics Google 26

Brandpoint

APRIL 13, 2023

In order to be successful, these videos should show what problem is being solved and emphasize the unique features of the product. Here’s an example from Patagonia that features several interviews and inside looks into what it’s like to work there. Here’s an example of a successful video case study done by Coca-Cola.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Oktopost

DECEMBER 19, 2023

We’re thrilled to announce the launch of our latest feature, X (Twitter) Threads, designed to make scheduling X Threads from the Oktopost platform easy and intuitive. Read on to learn more about this feature and the value it brings to your content strategy. How does X (Twitter) Threads work?

B2B Thought Leadership 69

B2B Thought Leadership Thought Leadership Work Management Twitter 69

FunnelEnvy

MARCH 18, 2024

For example, if your buyer persona is a “Cost-Conscious CFO,” your email content could highlight features that demonstrate cost savings and ROI, like reduced subscription costs or improved lead generation efficiency. This targeted approach resonates more deeply with the recipient, increasing engagement and conversion rates.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Optinmonster

JANUARY 29, 2024

Before we get started, you’ll need to have Google Analytics set up on your site. If you’re using WordPress, you’ll definitely want to check out one of these awesome Google Analytics plugins for WordPress. Content for this goal often includes customer success stories, updates on new features, and exclusive offers.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

ClearVoice

DECEMBER 18, 2023

Sharing relevant data points and case studies. Unload everything you can from customer personas, CRM data, and audience analytics reports to identify your top content types and distribution methods. Build personalized landing pages that feature dynamic content that resonates with high-value prospects.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

ClickZ

JUNE 15, 2020

Predictive analytics, which uses historical data, machine learning, and statistical algorithms to predict future outcomes, it’s particularly useful for campaign planning and optimization. CRM tools like HubSpot and Salesforce Einstein have AI features like predictive analytics and machine learning built in.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Lead Forensics

APRIL 16, 2024

Outreach.io: Provides features like email sequencing and personalized video messages to enhance outreach effectiveness. Example Tools: Salesforce Einstein Analytics: Uses machine learning to analyze sales data and generate intelligent forecasts.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Parse.ly

DECEMBER 13, 2021

case studies and features. When we create resources, like guides, ebooks, and data studies, one of our main goals at Parse.ly case studies and features. Here’s a look at exciting new case studies and Parse.ly feature releases that debuted in 2021. Table of Contents. if we have GA?

Top of Funnel 52

Top of Funnel Marketing Budget Digital Marketing Funnels Case Studies 52

ClearVoice

AUGUST 16, 2023

To scale personalized content delivery, agencies rely on tools such as CRM systems, marketing automation platforms, CMSs, and analytics tools. Case Study: Successful Personalization at Scale Many brands have mastered the art of personalization through the help of content marketing agencies.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

Martech

SEPTEMBER 13, 2021

Hungry for data-rich case studies to inspire new initiatives ? Your free virtual pass unlocks the entire September 14-15 program , featuring four empowering keynotes from leading experts at HBO Max, Amazon Web Services, and more…. Why marketers can’t rely on marketing analytics anymore , with Amplitude.

Work Management 80

Work Management Marketing Management Case Study Case Studies 80

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Emphasize Problem-Solving: Frame your product/service as the solution to the buyer’s pain points, not just a list of features. So, what can this post offer that you couldn’t find with a simple Google search?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75