Adobe Experience Cloud Blog

JUNE 6, 2018

Content marketing is an effective way to build brand awareness and grow revenue. But knowing that content marketing is effective and measuring it are two very different things. Digital marketing analytics helps marketers understand the value that content marketing brings to a company and its audience.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Adobe Experience Cloud Blog

AUGUST 13, 2015

Predictive analytics is making guessing a game of the past. One of the major trends emerging in the marketing automation industry is the use of predictive analytics and machine learning to power sales and marketing decisions. This type of multi-channel nurturing is immensely effective for a number of reasons: It’s underused.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Multi-Channel 48

Valasys

AUGUST 19, 2019

The market segmentation & targeting is an indispensable part of a highly effective omnichannel marketing strategy. However, to build an effective lead generation strategy, one needs to start from the basics. The market can be desirably segmented by the brands to target their most relevant personas.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Sprout Social

MAY 25, 2016

Sure, it might not be as cool, but it has been proven effective and addresses a very important need. ExactTarget , Vertical Response , Marketo , and Silverpop (just to name a few) are all incredibly powerful paid platforms. VWO offers a variety of paid and free testing tools and case studies for marketers. Test it anyway.

Marketing Automation Services 111

Marketing Automation Services Email Marketing Tools Planning 111

Adobe Experience Cloud Blog

JUNE 2, 2014

We ended up partnering with several major CPA associations and we built a bunch of microsites with relevant messaging to more effectively reach this new market. We ran an integrated campaign where we wrote up a quick case study, developed additional thought leadership material, sponsored a mini event, and presented in a webinar.

Lead Ranking 48

Lead Ranking Lead Scoring Buy Work Management 48

Adobe Experience Cloud Blog

FEBRUARY 22, 2011

While digital marketing efforts in social channels, for example, won’t immediately tie to ROI you can show correlation between social statistics such as ‘Likes’ and increased traffic to the website from Facebook. Next, dive into analytics to determine what visitors from Facebook are doing on your website. Emphasize marketing analytics.

RSS 48

RSS Marketo Correlation Paper 48

SnapApp

APRIL 4, 2018

But, it seems to have had the opposite effect. Common tool used: Google Analytics . . . #2: Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Now, you’d think this would make measuring B2B metrics easier.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Optinmonster

MARCH 13, 2024

Here’s a great video marketing hack from Marketo. Animoto provides the following tips that can help you tell your business’ story more effectively: Craft an easy-to-understand script with a simple call-to-action (CTA). Use a character in your video to make your storytelling more effective.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Adobe Experience Cloud Blog

FEBRUARY 4, 2016

Until recently, this was the easiest—and, in many cases, the only way to judge. This lack of analytics goes hand-in-hand with a recent statistic from the Content Marketing Institute, which found that only 38% of B2B companies felt their content marketing efforts were effective.

Analytics 48

Analytics B2B Thought Leadership Marketo Case Studies 48

Atomic Reach

NOVEMBER 9, 2018

This statistic leads to the realization that marketers are falling into success, and are finding benefits without extensive planning. Blog posts, videos, case studies, white papers, and webinars act as informational resources. However, reaping the benefits of content marketing starts with a documented content marketing strategy.

Enterprise Management 85

Enterprise Management Work Management Marketing Management Marketing & Strategy 85

Ambal's Amusings

AUGUST 27, 2009

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Marketo's Modern B2B Marketing. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

DealSignal

MARCH 29, 2018

Analytics , at Point Guard, looking for the fastest and most efficient way to convert, and distributing the ball to the most productive and consistent scorers. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. You can read a case study here. Scoping your total audience.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

Vidyard

JANUARY 6, 2022

Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. Video for Sales Statistics 1.1 Video Marketing Statistics 2.1 Video Publishing and Production Statistics 2.3 Video Length Statistics 2.3.1 Video Analytics Statistics 2.5.1 Online Video Statistics 2.7

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

DealSignal

MARCH 30, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Along with having the right systems in place, you also need the right marketing ops and sales ops expertise to manage and integrate those systems effectively and use them efficiently. You can read a case study here.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 40

SnapApp

JANUARY 6, 2016

To build a clear ROI, you need analytics that measure your impact at each stage of the buyer’s journey — from first look to a closed sale. . It will help your team to add a layer of value to the time you take to craft spot-on keywords without the need for a complex analytical model and expensive tools. . Conclusion .

ROI 48

ROI Cost Per Click Content Marketing Planning 48

chiefmartech

FEBRUARY 9, 2016

and advanced analytics techniques to assess probability of martech adoption at each major stage of company growth. You’ll be entertained and educated on the many nuances of building an effective martech stack. What was science-fiction is fast becoming marketing management reality.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Full Circle Insights

MAY 5, 2021

And the cascading effects of lower earnings and career disruption will compound for years to come. For example, France created the French Gender Equality Index , requiring companies to provide data to monitor the progress of gender equality within organizations and providing benchmark statistics overall. Case Studies.

Lead Ranking 94

Lead Ranking Sales Management Marketing Attribution Top of Funnel 94

Full Circle Insights

NOVEMBER 25, 2020

The shift into data driven digital marketing has created a single source of truth, effectively driving sales and business goals.”. The key statistic, Rizzardini said, is search interest in “near me” has increased over 34x since 2011 and continues to accelerate. ”As Case Studies. Build vs Buy Marketing Analytics.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

Circle Studio

APRIL 25, 2019

A testimonial pares nicely with a project case study when the client is referencing specifics about that project; or on a service or market page when the client is speaking about your expertise in that market or service; or on a careers page when the employee is talking about their experience working at your firm.

Features 104

Features Marketing Websites Marketing Automation Services Ideal Customer Profiles 104

Vidyard

FEBRUARY 2, 2021

Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. Video for Sales Statistics 1.1 Video Marketing Statistics 2.1 Video Publishing and Production Statistics 2.3 Video Length Statistics 2.3.1 Video Analytics Statistics 2.5.1 Online Video Statistics 2.7

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Hubspot

JULY 10, 2018

Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals. Best of all, we'll show you effective strategies and impressive real-world examples for each. Social Media Marketing Strategies.

Paid Content 95

Paid Content Lead Ranking Lead Scoring Lead Gen 95

Vidyard

SEPTEMBER 14, 2021

Video for Sales Statistics 1.1 Video Marketing Statistics 2.1 Video Publishing and Production Statistics 2.3 Video Length Statistics 2.4 Video Analytics Statistics 2.6 Online Video Statistics 2.7 Mobile Video Statistics 2.8 Video Email Statistics 2.9 Video SEO Statistics 2.10

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. on which you're an authority) in the form of “How-to” guides, white papers and case studies, this is informational content.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Vidyard

MAY 1, 2020

Social media video statistics you should care about: 93% of businesses say they’ve earned a new customer from video on social media. In addition to posting other video types on their Facebook page , marketing automation software company Marketo broadcast the opening general session from Adobe Summi t using Facebook Live Video.

Paid Content 147

Paid Content Social Media Video Marketing Media 147

Single Grain

JUNE 10, 2021

Analytics Tools. Dive Deeper: * ClickFlow as a Clearscope Alternative * How We Grew ElectricityRates.com’s Search Traffic by 327% in 30 Days with ClickFlow * Why You Should Update Content – Or Risk Losing The Traffic You Have [Case Study]. This tool provides an A/B testing feature to test the effectiveness of your emails.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

Vidyard

MARCH 8, 2021

Learn From the Pros In addition to posting other video types on their Facebook page , marketing automation software company Marketo broadcast the opening general session from Adobe Summi t using Facebook Live Video. Plus, some networks like Facebook give bonus features to videos that you upload directly instead of posting the link.

Paid Content 65

Paid Content Social Media Video Marketing Media 65

Marketing Insider Group

SEPTEMBER 15, 2015

This webinar contains statistics on how effective content marketing is, the types of content marketing you can do, and what makes it effective. He talks about this year’s content marketing updates and news, and brings up statistics and charts to support his discussion. Content Marketing for Startups”.

Top of Funnel 100

Top of Funnel Marketing Budget Video Marketing Content Marketing 100