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Answered: 10 Questions About Website Redesign

Hubspot

What analytics of competitors should we watch? Video can be used to explain product features , showcase case studies and introduce industry-specific data. But instead of launching an online survey among your customer base, start the redesign process with usability testing. Do you recommend making changes incrementally?

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Book Review: Website Optimization

WebMarketCentral

There are still some specialized skills required—it certainly helps to have some background in online marketing, web analytics and HTML coding—though King's clear and concise prose removes a lot of the mystery. It pays for itself in the first 50 pages—two chapters covering natural search engine optimization and an organic search case study.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. 4) Lead scoring — in a prior post , I make the case for quantitative scoring. Reverse IP look up appears to be the new thing here.

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B2B marketers are stumbling in the dark

Online Marketing Institute

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Never stops testing – in Digital Land, we can test everything that moves. Why wouldnt we? But we do fight this tendency.

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B2B Lead Management Market Heats Up

Online Marketing Institute

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

Best SEO Link Building Guides, Tips and Tools of 2010 (So Far) - Webbiquity , July 14, 2010 Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. What did I get? The Experiment.

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40 (of the) Top SEO Guides, Tips and Resources of 2010 (So Far)

Webbiquity

Though nothing here is rocket science, it’s amazing how many sites still fail these tests. Extensive list of common SEO mistakes made in strategy, market research, keyword research, content development, URLs, link building, coding and more. Don’t let the title fool you into thinking this is just a post about analytics.

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