Webbiquity

FEBRUARY 25, 2011

SEM enables enterprises to rank for specific search terms immediately (including terms for which it would difficult to rank organically), target traffic to specific landing pages, test everything (keywords, bid levels, ad copy, landing page design), and precisely quantify ROI based on sales or leads generated. Share this on Bebo.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Christine Hueber Great case studies that I'll share with my network. Thanks, Erica.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

OCTOBER 11, 2010

What analytics of competitors should we watch? Video can be used to explain product features , showcase case studies and introduce industry-specific data. But instead of launching an online survey among your customer base, start the redesign process with usability testing. Do you recommend making changes incrementally?

Marketing Websites 28

Marketing Websites Landing Pages Long Tail Marketing Digg 28

WebMarketCentral

JANUARY 23, 2009

There are still some specialized skills required—it certainly helps to have some background in online marketing, web analytics and HTML coding—though King's clear and concise prose removes a lot of the mystery. It pays for itself in the first 50 pages—two chapters covering natural search engine optimization and an organic search case study.

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20

Online Marketing Institute

JULY 31, 2009

2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. 4) Lead scoring — in a prior post , I make the case for quantitative scoring. Reverse IP look up appears to be the new thing here.

Enterprise Management 40

Enterprise Management Work Management Marketing Management DemandBase 40

Online Marketing Institute

NOVEMBER 4, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. View More » Dev & Design 7 A/B Testing Resources for Startups. After UK Stabbing, YouTube Removes Ex.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

NOVEMBER 2, 2010

Never stops testing – in Digital Land, we can test everything that moves. Our recent Project Open Kimono is one example -- a living B2B case study tracking our most recent content marketing campaign: the B2B Marketing Manifesto. But there is no such thing. Why wouldnt we? But we do fight this tendency.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40