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Seven Expert Search Engine Marketing Guides

Webbiquity

SEM enables enterprises to rank for specific search terms immediately (including terms for which it would difficult to rank organically), target traffic to specific landing pages, test everything (keywords, bid levels, ad copy, landing page design), and precisely quantify ROI based on sales or leads generated. Share this on Bebo.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Christine Hueber Great case studies that I'll share with my network. Thanks, Erica.

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Answered: 10 Questions About Website Redesign

Hubspot

What analytics of competitors should we watch? Video can be used to explain product features , showcase case studies and introduce industry-specific data. But instead of launching an online survey among your customer base, start the redesign process with usability testing. Do you recommend making changes incrementally?

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Book Review: Website Optimization

WebMarketCentral

There are still some specialized skills required—it certainly helps to have some background in online marketing, web analytics and HTML coding—though King's clear and concise prose removes a lot of the mystery. It pays for itself in the first 50 pages—two chapters covering natural search engine optimization and an organic search case study.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. 4) Lead scoring — in a prior post , I make the case for quantitative scoring. Reverse IP look up appears to be the new thing here.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. View More » Dev & Design 7 A/B Testing Resources for Startups. After UK Stabbing, YouTube Removes Ex.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. Vital statistics for B2B marketers – The case study by Earnest. ** 5 Stars. Jay advises marketers to keep an eye on the landscape for new entrants and test new platforms as they emerge.