| || |
|Page 1 of 1 || Previous | Next |
| | IT'S ALL ABOUT REVENUE
FEBRUARY 15, 2011 Does My Hair Look Good in this Metric?
Downloads of customer case studies is not a high-value buyer behavior. 4) Test: Document how to prove or disprove. Revenue Performance Management analytics data Eloqua marketing automation Marketing Measurement revenue performance sales funnel trafficby Jennifer Horton | Tweet this. Some hairstyles can make us look 10 years younger. Some jeans can make us look 10 pounds thinner (god love ‘em). Let’s face it. Some metrics make us look better than others. These data points can be addicting – they can give us a feeling of purpose, worth … and job security. Less of?
| | WEBBIQUITY
FEBRUARY 7, 2011 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. The specifics are different in each case, but “listening and “trust are recurring themes.
| || || |
| | DELICIOUS B2BMARKETING
NOVEMBER 8, 2010 5 Proven Strategies for B2B Social Media Marketing
The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. The key to success in this case was connecting directly with target audiences in places that Regus hadn’t considered, such as Twitter Twitter and Facebook Facebook. But in most cases, social media is being used as a supplement to existing marketing efforts. Christine Hueber Great case studies that I'll share with my network. thanks!
| | WEBBIQUITY
AUGUST 26, 2010 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
Jan Petrovic presents a case study on how Lands’ End used a creative incentive campaign to draw 25,000 additional fans to its page. Brian Carter uses this post along with a white paper and video to share more than four dozen tips and best practices for Facebook advertising, which he describes as a combination of “AdWords’ copywriting and analytics with image-oriented linkbait. Among his tips: use CPM bidding, change ads frequently, and “Always test multiple ads. Facebook SEO Ranking Factors, 2010 Study Results by aimClear. Digg this!
| | B2B MARKETING ZONE POSTS
JANUARY 4, 2011 Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010
Be Careful What Assumptions You Make with Analytics - B2B SEO , July 23, 2010. Understanding the Five Customer Relationship Stages to Full Engagement With Your Brand - Fifth Gear Analytics , October 25, 2010. The 7 Second Test for B2B Marketers - Fearless Competitor , June 30, 2010. Why Companies Need to F-R-E-E Their Case Studies - Stories that Sell , November 11, 2010. Inbound Marketing Automation’s Free Usability Testing - Inbound Marketing Automation Blog , April 16, 2010. Cool Lead Conversion Testing Tools - Client Bridge , October 19, 2010.
| | HUBSPOT
OCTOBER 11, 2010 Answered: 10 Questions About Website Redesign
What analytics of competitors should we watch? Video can be used to explain product features , showcase case studies and introduce industry-specific data. But instead of launching an online survey among your customer base, start the redesign process with usability testing. Website redesign can be lethal or liberating for your business. Where should your blog live?
| || || || |
WEBBIQUITY Seven Expert Search Engine Marketing Guides
| FRIDAY, FEBRUARY 25, 2011
SEM enables enterprises to rank for specific search terms immediately (including terms for which it would difficult to rank organically), target traffic to specific landing pages, test
everything (keywords, bid levels, ad copy, landing page design), and precisely quantify ROI based on sales or leads generated. How can test
to increase conversion rates while reducing the cost per conversion? Lessons Learned from 21 Case Studies
in Conversion Rate Optimization by The Daily SEO Blog. Digg
this! Done properly, search engine marketing (a.k.a. Share this on Bebo. MORE >>
DELICIOUS B2BMARKETING 5 Proven Strategies for B2B Social Media Marketing
| THURSDAY, NOVEMBER 4, 2010
The following five case studies
lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. The key to success in this case
was connecting directly with target audiences in places that Regus hadn’t considered, such as Twitter Twitter and Facebook Facebook. But in most cases
, social media is being used as a supplement to existing marketing efforts. View More » Dev & Design 7 A/B Testing
Resources for Startups. Learn more. MORE >>
E-STORM Why 'Likes' and 'Follows' Don't Matter in Social Commerce | e.
| FRIDAY, FEBRUARY 25, 2011
Criteria included (still fairly basic in e-storm’s opinion): email to friend, customer reviews, wish list or registry (gifting), share via Facebook, Twitter, Digg
, etc, Facebook Like, In-page Q&A and customer tags. While the Usography survey highlights what many companies are doing right in social commerce, there are definitely more robust tools and options in the social commerce platform market that brands should be testing
– to drive real revenues not just boost brand awareness. An estimated $43.4 Only one retailer, Urban Outfitters, earned a perfect score of 7 out of 7. MORE >>
DELICIOUS B2BMARKETING B2B marketers are stumbling in the dark
| TUESDAY, NOVEMBER 2, 2010
One section might be on SEO and keyphrases; another might be on offers, promotions or campaigns that have worked or flopped; there would be a section on the state of relationships with the most influential bloggers and analysts; one summarising the results of all the multivariate tests
that have been run; one on landing pages; one on email response rates; another on social media. Never stops testing
– in Digital Land, we can test
everything that moves. The Return on Effort Study
examines the variable of time in the evaluation of fundamental marketing tactics. MORE >>
B2B MARKETING ZONE POSTS Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010
| TUESDAY, AUGUST 3, 2010
Ways to Make A Better Analytics
Presentation - Manhattan Marketing Maven , July 23, 2010 Analytics
are the new black. Creating a content marketing plan — without any content - grow - Practical Marketing Solutions , July 6, 2010 When somebody talks about “content marketing,&# they’re really talking about “content engineering&# — scientifically optimizing documents such as blogs, case studies
and white papers to create search engine results and sales leads. do these in order to test
theories and satisfy my curiosity. Digg
this! Featured Sources. MORE >>
- Demandbase: A New Twist In The Lead Management Automation Market DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009
- B2B Lead Management Market Heats Up DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009
- Book Review: Website Optimization WEBMARKETCENTRAL | FRIDAY, JANUARY 23, 2009
B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization
Sign-in using your social networks so we can begin to personalize your experience.
We need your email and password to allow you to log into your personalization features.
Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.