SEM enables enterprises to rank for specific search terms immediately (including terms for which it would difficult to rank organically), target traffic to specific landing pages, test everything (keywords, bid levels, ad copy, landing page design), and precisely quantify ROI based on sales or leads generated. How can test to increase conversion rates while reducing the cost per conversion? Lessons Learned from 21 Case Studies in Conversion Rate Optimization by The Daily SEO Blog. Digg this! Done properly, search engine marketing (a.k.a. Share this on Bebo. MORE >>

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. The key to success in this case was connecting directly with target audiences in places that Regus hadn’t considered, such as Twitter Twitter and Facebook Facebook. But in most cases, social media is being used as a supplement to existing marketing efforts. View More » Dev & Design 7 A/B Testing Resources for Startups. Learn more. MORE >>

Criteria included (still fairly basic in e-storm’s opinion): email to friend, customer reviews, wish list or registry (gifting), share via Facebook, Twitter, Digg, etc, Facebook Like, In-page Q&A and customer tags. While the Usography survey highlights what many companies are doing right in social commerce, there are definitely more robust tools and options in the social commerce platform market that brands should be testing – to drive real revenues not just boost brand awareness. An estimated $43.4 Only one retailer, Urban Outfitters, earned a perfect score of 7 out of 7. MORE >>

One section might be on SEO and keyphrases; another might be on offers, promotions or campaigns that have worked or flopped; there would be a section on the state of relationships with the most influential bloggers and analysts; one summarising the results of all the multivariate tests that have been run; one on landing pages; one on email response rates; another on social media. Never stops testing – in Digital Land, we can test everything that moves. The Return on Effort Study examines the variable of time in the evaluation of fundamental marketing tactics. MORE >>

Ways to Make A Better Analytics Presentation - Manhattan Marketing Maven , July 23, 2010 Analytics are the new black. Creating a content marketing plan — without any content - grow - Practical Marketing Solutions , July 6, 2010 When somebody talks about “content marketing,&# they’re really talking about “content engineering&# — scientifically optimizing documents such as blogs, case studies and white papers to create search engine results and sales leads. do these in order to test theories and satisfy my curiosity. Digg this! Featured Sources. MORE >>