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Seven Expert Search Engine Marketing Guides

Webbiquity

SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. How can test to increase conversion rates while reducing the cost per conversion? My Best Advice on Improving Your Google & Yahoo Quality Scores by PPC Hero. Dynamic Landing Pages by PPC Hero. Share this on Bebo.

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Book Review: Website Optimization

WebMarketCentral

There are still some specialized skills required—it certainly helps to have some background in online marketing, web analytics and HTML coding—though King's clear and concise prose removes a lot of the mystery. It pays for itself in the first 50 pages—two chapters covering natural search engine optimization and an organic search case study.

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B2B marketers are stumbling in the dark

Online Marketing Institute

Never stops testing – in Digital Land, we can test everything that moves. Our recent Project Open Kimono is one example -- a living B2B case study tracking our most recent content marketing campaign: the B2B Marketing Manifesto. But there is no such thing. Why wouldnt we? But we do fight this tendency.

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Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

Be Careful What Assumptions You Make with Analytics - B2B SEO , July 23, 2010. Understanding the Five Customer Relationship Stages to Full Engagement With Your Brand - Fifth Gear Analytics , October 25, 2010. The 7 Second Test for B2B Marketers - Fearless Competitor , June 30, 2010. Digg (785). Loopfuse , June 30, 2010.

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Online Marketing: The Definitive Guide to Marketing Your Business Online

seo.co

There is skill, strategy, and nuance required to manage an effective PPC (pay-per-click) campaign , but those details are well-defined and easily available for any business owner who chooses to learn them. Take the time to regularly clean up your site and run speed tests to make sure nothing is interfering with your load times.

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35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity

Jan Petrovic presents a case study on how Lands’ End used a creative incentive campaign to draw 25,000 additional fans to its page. Among his tips: use CPM bidding, change ads frequently, and “Always test multiple ads. 10 Tips for Advertising on Facebook by PPC Hero. Share this on Bebo. Share this on Facebook.

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