Lake One

OCTOBER 11, 2023

In the UK, Artesian had already built an analytical program using AI, and they wanted to highlight this when they reached out to prospects. The post AI in B2B Sales and Marketing: Uses and Case Studies appeared first on Lake One ®.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

nDash

OCTOBER 21, 2021

Case studies are an excellent way to deliver that proof. What is a Case Study? Case studies are written, recorded, or video content businesses publish showcasing how they successfully solve a client or customer’s pain points. How to write a Case Study. Why are they important?

Case Study 52

Case Study Case Studies Studies Work Management 52

Goodish Agency

JUNE 22, 2020

Fixing analytics. They are producing a lot of content on skincare related topics and some blogs have an excellent position on Google organic search. Challenges. Get more blog visitors to view related products. Collect more leads from people who read the blog, but are not ready to buy. Improving blog pages.

Case Study 52

Case Study Case Studies Studies Funnel Advertising 52

Goodish Agency

SEPTEMBER 25, 2020

Integrating website and in-app analytics. We did standard Google Tag Manager and Google Analytics tracking on the website. And in the next step, we integrated the website with Mixpanel, which is used for in-app analytics. And in the next step, we integrated the website with Mixpanel, which is used for in-app analytics.

Marketing Analytics Tools 52

Marketing Analytics Tools Case Study Case Studies Studies 52

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. Case studies are a better way to present. What is a case study? What are you proud of?

Case Studies 76

Case Studies Case Study Studies Advertising Agencies 76

ClearVoice

FEBRUARY 2, 2024

Meanwhile, behind the curtain, in a dark corner of the stage, analytics has been waiting for its moment in the limelight. With recent advances in marketing data analysis, analytics is poised to steal the show. Analytics also gives you actionable data that can support a variety of intelligent content decisions. Not at all.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Heinz Marketing

MARCH 4, 2023

How to Write a Case Study (That Actually Closes Deals) by Ryan Law Five advanced ways to improve the persuasiveness of your next customer case study and an acid test to see if you’ve done it. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Case Study 52

Case Study Case Studies Studies Cross-Selling 52

Martech

AUGUST 29, 2023

In the new analytics landscape, creative execution emerges as the critical optimization lever. Creative analytics achieves this by integrating audience and creative data so that they are analyzed and measured in conjunction rather than in isolation. All thanks to creative analytics.

Marketing Attribution 90

Marketing Attribution Creativity Analytics Paid Search Agency 90

Webbiquity

FEBRUARY 25, 2016

This is the power of a simple Case Study. By sharing case studies, the objective is to build up trust and confidence with your users. So instead of investing in expensive growth hacking strategies, you can simply share a few case studies to make your blog business look authentic and to-the-point.

Case Studies 100

Case Studies Case Study Small Business Marketing Studies 100

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. Case studies are a better way to present. What is a case study? What are you proud of?

Case Studies 59

Case Studies Case Study Studies Advertising Agencies 59

Marketing Insider Group

JANUARY 31, 2023

Data and Analytics Understanding data and analytics is a fundamental part of your marketing agency’s capabilities. Providing potential partners with access to your Google Analytics account and requesting a review can be a great way to start analyzing a marketing agency’s capabilities.

Advertising Agencies 292

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 292

Adobe Experience Cloud Blog

DECEMBER 10, 2019

Do you want to move beyond funnel analytics? The post Marketing Change Catalysis | These Mini Case Studies Address Common Challenges appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Is your campaign process fueled by “full journey” insights and evidence? Answered yes to any of the above?

Case Studies 90

Case Studies Case Study Studies Planning 90

Vision Edge Marketing

NOVEMBER 7, 2017

Some data suggests that Marketers are increasing their budget on data and analytics by as much as 49%! This article offers two areas to guide your successful use of data and analytics. Before we launch into the steps, let’s take a moment to review the usage of analytics in business. How do we use this data?” Start here.

Analytics 188

Analytics Budget Programs Multi-Channel Case Studies 188

Convince & Convert

NOVEMBER 15, 2011

But it applies equally to the basket of case studies that are left for us each day by the sites that chronicle social’s advance. But in almost every case, you’re bringing a knife to a gunfight. Case studies should be used for ideation, not ratification. Now THAT would be a case study.

Case Studies 138

Case Studies Case Study Social Media Studies 138

Heinz Marketing

MAY 17, 2023

Content intelligence refers to the use of content AI, automation, and analytics to optimize B2B buyer journeys and customer experiences. These case studies show how B2B personalization at scale leads to increased engagement, conversions, and sales pipeline acceleration. This is where content intelligence comes into play.

Analytics 52

Analytics Personalization Automation Case Studies 52

Online Marketing Institute

AUGUST 17, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready?

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Biznology

APRIL 24, 2015

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. My new book will share nine other cases, too. Great approach, isn’t it? Like this post? Sign up for our emails here.

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. I’ll dig into each of these steps in the case study below. The DriveSafe case study. I use Google's own tools (Google Search Console, Google Analytics) and different Clickstream tools (e.g.

Case Studies 73

Case Studies Case Study Studies SEO 73

B2B Marketing Traction

OCTOBER 16, 2015

Blogging started in June of 2014, and we installed Google Analytics in August (oops, the client didn’t know about this either, and the web developer didn’t make it happen with the site update). Then a manager can edit, optimize and publish all posts, which appear with the author’s bio and photo. The results came in!

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

Kapost

MAY 23, 2016

From conference sessions, to keynote speakers , to lunch and learns, and case studies—not to mention the various Sirius Tracks you can participate in—there’s an abundance of activities happening every hour. This year’s lineup includes a variety of customer case study presentations from top-tier companies.

Case Study 54

Case Study Case Studies Studies Account Based Marketing 54

Marketing Insider Group

JANUARY 24, 2022

Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Grow your social proof with case studies. Case studies give B2B companies a unique opportunity to present data-driven information while also telling a relatable story. Quick Takeaways.

Paid Search Agency 324

Paid Search Agency Content Marketing Companies Case Study 324

LiveRamp

JANUARY 9, 2019

Reallocating marketing budgets based on analytics can be complex, but it’s certainly possible. Case study in point: we worked with Ovative/group on a top ten retailer’s people-based measurement strategy, helping them discover more than three times the return on ad spend (ROAS). Pretty powerful hindsight.

Case Study 63

Case Study Case Studies ROAS Spending 63

Parse.ly

JULY 1, 2022

When it comes to analytics, usership is the only metric that matters. To prove it, we’ll be looking at data from the recently published Martech Trends 2022 Report , the Content Matters 2022 Report published earlier this year, and internal and external case studies run by the Parse.ly Miles driven, not cars sold. product team.

Analytics 59

Analytics Marketing Analytics Tools Case Studies Training 59

KoMarketing Associates

AUGUST 29, 2017

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Where to Learn Google Analytics.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

Heinz Marketing

MAY 17, 2023

Content intelligence refers to the use of content AI, automation, and analytics to optimize B2B buyer journeys and customer experiences. These case studies show how B2B personalization at scale leads to increased engagement, conversions, and sales pipeline acceleration. This is where content intelligence comes into play.

Analytics 52

Analytics Automation Optimization Personalization 52

QuanticMind

JULY 5, 2018

Of course, undigested data is nothing but a new headache, which is why we also set up analytics and reports, so he could track progress day and night. The post How to Break Through a Marketing Plateau with Machine Learning [Case Study] appeared first on QuanticMind. 200% Revenue Growth from PPC.

Case Study 40

Case Study Case Studies Studies Work Management 40

Televerde

SEPTEMBER 25, 2018

One of the most interesting sessions of the SiriusDecisions events are the sponsor case studies. Part of the reason is that I have a little skin in the game – I help our clients prepare their case study presentations for us. Analytics still have a long way to go and as a data geek, it is close to my heart.

Case Study 40

Case Study Case Studies Marketo Studies 40

Convince & Convert

DECEMBER 1, 2014

We’re believers in predictive content analytics. We Experimented With Predictive Content Analytics. Predictive Content Analytics Resulted in Better Content Marketing. Overall, predictive content analytics generated more page views with 77% less content created. That was a real eye-opener for me.

Analytics 164

Analytics Top of Funnel Content Case Studies 164

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. Use Case Studies of Similar Companies. Spend some time in online research to find case studies of B2B or B2C companies that have implemented a content marketing program.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

ClickZ

MARCH 9, 2021

We spoke with Andy Mecs, the Vice President of Marketing and Innovation at StarKist, to learn more about how StarKist uses conversational analytics to inform product development and marketing strategy. Mecs’ team began working with conversational analytics platform Netbase Quid in 2018. Specifically: It reduced the pouch size from 4.5

Analytics 116

Analytics Conversion Peer-to-peer Eye-Tracking 116

Leadspace

SEPTEMBER 1, 2016

They found their solution in account-based marketing (ABM), powered by predictive analytics from Leadspace. Read the full case study below to see how they did it: The post How to Double Lead Conversion In Half the Time: Spigit Case Study appeared first on Leadspace.

Case Study 48

Case Study Case Studies Account Based Marketing Sales Qualified Leads 48

Televerde

OCTOBER 20, 2020

Case in point: predictive analytics in sales and demand generation. 6 Ways to Use Predictive Analytics to Drive Sales and Demand Generation. Predictive analytics lets you take historical behavioral data and use it to predict future behavior. Instead, use predictive analytics to nurture leads seamlessly.

Analytics 59

Analytics Marketing AI Demand Lead Scoring 59

NuSpark Consulting

JANUARY 3, 2016

Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before. Website newsletter sign-up (NSU).

Marketing Analytics Tools 100

Marketing Analytics Tools Lead Generation Analytics Google 100

Marketing Insider Group

MAY 10, 2023

A competent agency has marketing experience, strategic plans, research and analytics tools, a robust team, and an impressive portfolio. The agency’s website should have sufficient testimonials and case studies that show continued success. A reputable agency uses its own strategies to market itself. This shouldn’t be hard to do.

Marketing Agencies 2 263

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 263