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Marketing Technology Landscape Supergraphic (2020): Martech 5000 — really 8,000, but who’s counting?

chiefmartech

For the record, here’s the complete progression of the overall landscape since 2011: Or, for those of you who prefer a more analytical rendering: Just a take a moment to reflect on that: 5,233% growth of this landscape since 2011. Or perhaps being sheltered-in-place a bit too long. Kind of trippy. Plausible explanations, but, no.

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12 New Year's Marketing Resolutions You Can Actually Keep

Hubspot

A successfully optimized search campaign can help your business generate more leads and get found by potential customers. The key to successful SEO is concentrating on long-tail keywords, which are associated with more qualified traffic and users that are most likely further down their path of intent. Tweet this resolution!

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11 Ways to Totally Screw Up Your Inbound Marketing

Hubspot

But no matter how many things you're doing right, those efforts can be quickly cancelled out by forgetting about the fundamentals. Let's take a look at eleven easy ways you can screw up your inbound marketing, making that hard work all for naught. Who can the sales team close? 11 Ways to Screw Up Your Inbound Marketing.

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17 Brilliant Sources of Content Hiding Right Under Your Nose

Hubspot

here are 17 sources of quick content that can help you out in a pinch so you can keep feeding that hungry inbound marketing machine of yours. And there's this whole slew of people working at your company -- the sales and services pros -- that are fielding people's questions all day long. So here you go. Everybody wins!

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12 Critical Building Blocks to a Successful Digital Marketing Campaign

Hubspot

While I don’t know what the marketers responsible for your favorite digital campaign actually did, I can say with almost 100% certainty that they spent a large amount of time researching their market, analyzing different pieces of data and building out detailed strategies that helped them blow you away through flawless execution.

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How to Become an Influencer in Your Industry

Hubspot

But that's part of what makes an influencer so powerful: Despite perhaps being an expert in his or her field, by sharing content and insight in a certain way, consumers view that person more as a peer. So, how can you tap into this area, and become an influencer in your own field? Use the "First Principles Thinking" approach.

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Top 10 Absolutely Free Content Marketing Tools You Don’t Want To Miss

Outgrow

Therefore, we thought of taking some stress off our fellow marketers by collecting the top 10 absolutely free content marketing tools that can make things easier and more effective. Moreover, the ideas are personalized as per your industry and the nature of the audience. You can also get up to a year of blog ideas with this tool.